Market Analysis 2022 - 32

PRICING MODEL 1 COMPARATIVE ANALYSIS
COTINO™, A STORYLIVING BY DISNEY™ COMMUNITY, PLANNING AND BRANDING LIFTS ALL POSITIONING FACTORS AND
SUPPORTS 14.6% PREMIUM IN HOME PRICES COMPARED TO A NON-BRANDED RESORT COMMUNITY
POSITIONING COMPARISON DESCRIPTION
COMPARABLE RESORT
COMMUNITY
Toscana
Andalusia
Bighorn
Monte Sereno
Vintage
Tradition
Reserve
Hideaway
SUBJECT SITE
COTINO™, A STORYLIVING BY DISNEY™ COMMUNITY
COMPARABLE RESORT
COMMUNITY
Toscana
Andalusia
Bighorn
Monte Sereno
Vintage
Tradition
Reserve
Hideaway
SUBJECT SITE
COTINO™, A STORYLIVING BY DISNEY™ COMMUNITY
REGRESSION OUTPUT
X-VALUE
Y-VALUE
INTERCEPT
SLOPE
R-SQUARED
Total Score
$/SF
$381.16
$16.41
0.90
DPEP | Cotino™, a Storyliving by Disney™ Community | Rancho Mirage, California
Source: Community Websites; Sales Agent Interviews; RCLCO
R1-12149.06 | March 25, 2022 | 32
FORMULA APPLICATION
SUBJECT SITE
THE COTINO™ COMMUNITY
TOTAL SCORE
17
10
19
12
16
14
11
16
18
24
TOTAL SCORE
18
24
SIZE-ADJ. $/SF
$647
$527
$706
$608
$638
$624
$559
$626
PRIVATE
LOCATION
Indian Wells
La Quinta
Palm Desert
Palm Springs
Indian Wells
La Quinta
Indian Wells
La Quinta
AVG. UNIT PRICE
$2,765,000
$2,020,000
$3,972,500
$2,230,000
$3,912,500
$3,212,500
$2,317,500
$3,155,000
AVG. UNIT SIZE
4,271
3,831
5,626
3,667
6,132
5,150
4,144
5,039
AVG. $/SF
$647
$527
$706
$608
$638
$624
$559
$626
AMENITIES
Excellent
Average
Superior
Average
Excellent
Excellent
Average
Excellent
Excellent
Stellar
INTERNAL
4
3
5
3
4
4
3
4
4
6
$/SF
$676
$775
UNIT SIZE
4,200
4,200
PUBLIC AMENITIES
Superior
Below Average
Superior
Average
Excellent
Excellent
Average
Excellent
Excellent
Stellar
EXTERNAL
5
2
5
3
4
4
3
4
4
6
PRICE
$2,840,000
$3,255,000
QUALITY OF
EXECUTION
Excellent
Below Average
Excellent
Excellent
Excellent
Average
Below Average
Excellent
Superior
Stellar
COMPARATIVE RATING
QUALITY
4
2
4
4
4
3
2
4
5
6
DESTINATION
4
3
5
2
4
3
3
4
5
6
SENSE OF PLACE &
DESTINATION
Excellent
Average
Superior
Below Average
Excellent
Average
Average
Excellent
Superior
Stellar
Market Analysis 2022

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