Market Analysis 2022 - 34

PRICING MODEL 1 INTERNAL PRICING
ADJUSTMENT
INTERNAL ADJUSTMENTS FROM THE BASELINE PRODUCT TYPE IN THIS MODEL (BUILDER 120'S) SUGGEST THE DISNEY
BRANDED PROGRAM CAN ACHIEVE AN AVERAGE PRICE OF $1.68 MILLION, OR $721/SF, WITH AVERAGE PRICES RANGING
FROM $1.0 MILLION TO $3.6 MILLION
Achievable Price by Product Type ($2022)
PRICING FROM RESORT COMMUNITIES
AVG. PRICE WITHOUT
PRODUCT TYPE
Town Center Condo
Condo
Builder 40's
Builder 50's - Alley-Loaded
Builder 50's - Front-Loaded
Builder 60's
Builder 70's
Builder 90's
Builder 120's
Bob Hope
TOTAL
TOTAL - CONDOS
SMALL SFD (Builder 40's-Builder 70's)
LARGE SFD (Builder 90's - Bob Hope)
TOTAL - SFD
# OF UNITS
337
460
35
245
188
198
245
132
48
44
1,932
797
911
224
1,135
AVG. HOME
SIZE
1,800
1,800
1,800
2,000
2,200
2,600
3,000
3,500
4,200
4,500
2,336
1,800
2,433
3,846
2,712
DPEP | Cotino™, a Storyliving by Disney™ Community | Rancho Mirage, California
AVG. LOT SIZE
N/A
N/A
2,800
4,500
5,500
7,200
9,100
12,600
18,000
27,000
6,465
16,586
8,462
DISNEY BRAND PREMIUM
$
$912,500
$1,197,500
$1,095,000
$1,250,000
$1,375,000
$1,647,500
$1,927,500
$2,307,500
$2,840,000
$3,120,000
$1,468,980
$1,076,992
$1,538,439
$2,581,205
$1,744,236
$/SF
$507
$665
$608
$625
$625
$634
$643
$659
$676
$693
$629
$598
$632
$671
$643
AVG. PRICE WITH DISNEY
BRAND PREMIUM
$
$1,047,500
$1,372,500
$1,255,000
$1,435,000
$1,577,500
$1,890,000
$2,210,000
$2,645,000
$3,255,000
$3,575,000
$1,684,667
$1,235,078
$1,764,808
$2,958,393
$2,000,370
$/SF
$582
$763
$697
$718
$717
$727
$737
$756
$775
$794
$721
$686
$725
$769
$738
Source: Cotino™, a Storyliving by Disney™ community, Phasing Plan and Lot Delivery; RCLCO
R1-12149.06 | March 25, 2022 | 34
Market Analysis 2022

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