Market Analysis 2022 - 39

PRICING MODEL COMPARISON
BOTH PRICING APPROACHES RESULT IN SIMILAR ACHIEVABLE PRICING, AVERAGING $1.72 MILLION OR $736/SF
Summary of Pricing Scenarios
PRICING FROM TRADITIONAL COMMUNITIES
AVG. PRICE
WITHOUT DISNEY
BRAND PREMIUM
# OF
PRODUCT TYPE
Town Center Condo
Condo
Builder 40's
Builder 50's - Alley-Loaded
Builder 50's - Front-Loaded
Builder 60's
Builder 70's
Builder 90's
Builder 120's
Bob Hope
TOTAL
TOTAL - CONDOS
SMALL SFD (Builder 40's-Builder 70's)
LARGE SFD (Builder 90's - Bob Hope)
TOTAL - SFD
UNITS
337
460
35
245
188
198
245
132
48
44
1,932
797
911
224
1,135
AVG.
HOME SIZE
1,800
1,800
1,800
2,000
2,200
2,600
3,000
3,500
4,200
4,500
2,336
1,800
2,433
3,846
2,712
AVG. LOT
SIZE
N/A
N/A
2,800
4,500
5,500
7,200
9,100
12,600
18,000
27,000
$
$885,000
$/SF
$492
$1,140,000 $633
$1,047,500 $582
$1,192,500 $596
$1,312,500 $597
$1,572,500 $605
$1,835,000 $612
$2,195,000 $627
$2,697,500 $642
$2,957,500 $657
$1,401,915 $600
$1,032,177 $573
6,465
16,586
8,462
DPEP | Cotino™, a Storyliving by Disney™ Community | Rancho Mirage, California
$1,467,075 $603
$2,452,455 $638
$1,661,546 $613
AVG. PRICE WITH
DISNEY BRAND
PREMIUM
$
$/SF
$1,105,000 $614
$1,425,000 $792
$1,310,000 $728
$1,492,500 $746
$1,640,000 $745
$1,965,000 $756
$2,295,000 $765
$2,742,500 $784
$3,370,000 $802
$3,697,500 $822
$1,752,341 $750
$1,289,693 $716
$1,834,443 $754
$3,064,554 $797
$2,077,214 $766
AVG. PRICE
WITHOUT DISNEY
BRAND PREMIUM
$
$912,500
$/SF
$507
$1,197,500 $665
$1,095,000 $608
$1,250,000 $625
$1,375,000 $625
$1,647,500 $634
$1,927,500 $643
$2,307,500 $659
$2,840,000 $676
$3,120,000 $693
$1,468,980 $629
$1,076,992 $598
$1,538,439 $632
$2,581,205 $671
$1,744,236 $643
PRICING FROM RESORT COMMUNITIES
AVG. PRICE WITH
DISNEY BRAND
PREMIUM
$
$/SF
$1,047,500 $582
$1,372,500 $763
$1,255,000 $697
$1,435,000 $718
$1,577,500 $717
$1,890,000 $727
$2,210,000 $737
$2,645,000 $756
$3,255,000 $775
$3,575,000 $794
$1,684,667 $721
$1,235,078 $686
$1,764,808 $725
$2,958,393 $769
$2,000,370 $738
Source: RCLCO
R1-12149.06 | March 25, 2022 | 39
Market Analysis 2022

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