Market Analysis 2022 - 5

LOCATION & HISTORY
COTINO™, A STORYLIVING BY DISNEY™
COMMUNITY
Situated on one square mile (~618 acres) of untouched desert land in the
heart of Rancho Mirage, the Cotino™ community is bound by Gerald Ford
Drive, Monterey Avenue, Frank Sinatra Drive, and Bob Hope Drive. The
property is surrounded by the iconic Sunnylands property to the west,
Marriott's Shadow Ridge Golf Club to the east, and the Rancho Mirage
Country Club to the south.
This " blank slate " provides an unparalleled opportunity to reimagine, from the
ground up, the definition of a desert resort, and create a unique destination
that simultaneously reflects the storied legacy of the land and region, and
looks forward to the evolving lifestyles, tastes, and preferences of the travelers
and buyers of today and tomorrow.
GREATER PALM SPRINGS AREA
The Greater Palm Springs Area, also referred to as the Coachella Valley, is an
established vacation home retirement destination, historically attracting
affluent households from Southern California and the Bay Area, as well as
" snow birds " from the Midwest and Canada. While the historical draw to the
Greater Palm Springs Area has been golf and tennis, the valley is in the midst
of a renaissance, driven by music, culture, and entertainment, most notably
including the Coachella Valley Music and Arts Festival, which draws over
250,000 attendees each year.
RANCHO MIRAGE
Cotino™ benefits from its central location within Rancho Mirage, the " crown
jewel " of the Greater Palm Springs Area. Rancho Mirage is home to thirteen
world-class golf resorts, the AAA Four-Diamond Agua Caliente Casino, and a
variety of elite residential neighborhoods set amidst the beauty of the Sonoran
Desert. The Annenberg Estate, known as Sunnylands, has long been famed
for its association with world leaders and celebrities, including eight U.S.
presidents, Queen Elizabeth II, Frank Sinatra, and many others.
The Greater Palm Springs Area, and Rancho Mirage in particular, emerged as
top-tier resort destinations in the mid-twentieth century, driving a booming
residential market and the continuous introduction of high-end golf resort
communities. Similar to other resort destinations in the country, the Greater
Palm Springs Area experienced a decline in transaction volume in response to
the Great Recession, but has since markedly recovered, with communities at
the top of the market consistently achieving strong sales activity and high price
points.
DPEP | Cotino™, a Storyliving by Disney™ Community | Rancho Mirage, California
R1-12149.06 | March 25, 2022 | 5
Market Analysis 2022

Table of Contents for the Digital Edition of Market Analysis 2022
