Environments for Aging - Spring 2015 - 77

ADVERTORIAL

Q&A

with Kelley Hoffman
Vice President of senior living
Spellman Brady & Company
Describe your business
in one sentence.
Spellman Brady & Co. is a
nationwide interior design
firm committed to enhancing
the lives of seniors, by
listening to the clients'
goals and objectives,
guiding the design process
utilizing more than 25 years
of industry experience,
and delivering projects
and environments where
residents can thrive.
What do you consider the
biggest misconception
about designing spaces
for seniors?
When touring independent
or assisted living

ALISE O'BRIEN PHOTOGRAPHY

communities, I'm often
troubled and surprised to
find these environments are
missing key senior-friendly
design principles such
as durable, appropriate
furnishings or high-contrast
finishes because they
are deemed unnecessary
for the particular level of
care. Seniors are moving
through the continuum
more slowly and wanting
to age in place as much
as possible. Therefore the
common challenges of
vision impairment, loss of
hearing, and early cognitive
disorders can be just as
prevalent in an independent
or assisted living community

as in a skilled nursing or
memory care unit. I believe
many of the principles we
follow for higher-level care
spaces, belong just as much
in independent or assisted
living.
In what sector of senior
living do you expect to
see the most growth in
the next few years?
The easy answer to this
question is assisted living
and memory care. However,
with the tsunami of the
general aging population,
the effect will be growth
in all levels of care. So
in addition to being
competitive in drawing
and retaining residents,
owners will be challenged
to draw and retain more
staff. To do this, formerly
utilitarian staff and back-ofhouse spaces will need to
be a higher priority, made
to be more attractive and
functional to accommodate
caregivers and make them
feel like a valued part of the
community they work so
diligently to serve.

Tell us something
surprising about your
company that people
may not know.
Some would be surprised
to learn that our company
leads with a financial
model as opposed to a
typical approach geared
around aesthetics. Before
even discussing the styles
and design concepts, the
Spellman Brady & Co. team
performs detailed budgeting
exercises necessary to
ensure our clients fall in
love with a design they can
actually afford! We have
gone to great lengths to
develop a delivery model
of product acquisition that
uncovers the mystery of
furniture mark-ups and sales
for our clients, building trust
and true partnerships.
www.spellmanbrady.com



http://www.spellmanbrady.com http://www.spellmanbrady.com

Environments for Aging - Spring 2015

Table of Contents for the Digital Edition of Environments for Aging - Spring 2015

Environments for Aging - Spring 2015
Contents
EFAmagazine.com
Editorial
Show Talk
Bulletin
Operations
Construction
Pushing Boundaries
Bathroom Design Beyond ADA
Welcome
2016 Jury
Inside and Out
Town Center
Elements of Surprise
Project Directory
EFA Design Showcase
Product Gallery
Buyers Guide
Obituary
Environments for Aging - Spring 2015 - Environments for Aging - Spring 2015
Environments for Aging - Spring 2015 - Cover2
Environments for Aging - Spring 2015 - 1
Environments for Aging - Spring 2015 - 2
Environments for Aging - Spring 2015 - 3
Environments for Aging - Spring 2015 - Contents
Environments for Aging - Spring 2015 - 5
Environments for Aging - Spring 2015 - EFAmagazine.com
Environments for Aging - Spring 2015 - 7
Environments for Aging - Spring 2015 - 8
Environments for Aging - Spring 2015 - 9
Environments for Aging - Spring 2015 - Editorial
Environments for Aging - Spring 2015 - 11
Environments for Aging - Spring 2015 - Show Talk
Environments for Aging - Spring 2015 - 13
Environments for Aging - Spring 2015 - Bulletin
Environments for Aging - Spring 2015 - 15
Environments for Aging - Spring 2015 - 16
Environments for Aging - Spring 2015 - 17
Environments for Aging - Spring 2015 - 18
Environments for Aging - Spring 2015 - 19
Environments for Aging - Spring 2015 - Operations
Environments for Aging - Spring 2015 - 21
Environments for Aging - Spring 2015 - Construction
Environments for Aging - Spring 2015 - 23
Environments for Aging - Spring 2015 - Pushing Boundaries
Environments for Aging - Spring 2015 - 25
Environments for Aging - Spring 2015 - 26
Environments for Aging - Spring 2015 - 27
Environments for Aging - Spring 2015 - 28
Environments for Aging - Spring 2015 - 29
Environments for Aging - Spring 2015 - Bathroom Design Beyond ADA
Environments for Aging - Spring 2015 - 31
Environments for Aging - Spring 2015 - 32
Environments for Aging - Spring 2015 - 33
Environments for Aging - Spring 2015 - Welcome
Environments for Aging - Spring 2015 - 35
Environments for Aging - Spring 2015 - 2016 Jury
Environments for Aging - Spring 2015 - 37
Environments for Aging - Spring 2015 - Inside and Out
Environments for Aging - Spring 2015 - 39
Environments for Aging - Spring 2015 - 40
Environments for Aging - Spring 2015 - 41
Environments for Aging - Spring 2015 - Town Center
Environments for Aging - Spring 2015 - 43
Environments for Aging - Spring 2015 - Elements of Surprise
Environments for Aging - Spring 2015 - 45
Environments for Aging - Spring 2015 - 46
Environments for Aging - Spring 2015 - Project Directory
Environments for Aging - Spring 2015 - EFA Design Showcase
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Environments for Aging - Spring 2015 - 107
Environments for Aging - Spring 2015 - 108
Environments for Aging - Spring 2015 - Product Gallery
Environments for Aging - Spring 2015 - 110
Environments for Aging - Spring 2015 - Buyers Guide
Environments for Aging - Spring 2015 - 112
Environments for Aging - Spring 2015 - 113
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Environments for Aging - Spring 2015 - Obituary
Environments for Aging - Spring 2015 - Cover3
Environments for Aging - Spring 2015 - Cover4
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