Environments for Aging - Winter 2017 - 20

and instead maintaining a small scale with
one-story cottages and supporting its
residents' love for the outdoors with lush
green space.
However, much of the 22-acre community remained untouched since that
time. So when CEO Vassar Byrd arrived
in 2006, it became immediately clear that
the physical environment was suffering. "I
appreciate that the folks who set it up were

something of social revolutionaries and I
laud their courage. But they certainly weren't
landscape architects and there wasn't a lot of
forward-thinking architecture involved. Over
a long period of time, a lot of benign neglect
occurred," Byrd says. Her vision for the future
ranged from updating the infrastructure for
the 21st century and making the community
more energy efficient to adding storage and
a contemporary aesthetic to connecting
residences more intentionally and rethinking
the car-centric campus.
To complicate matters, though, Byrd also
found the community in dire straits financially,
with occupancy on the decline. With a background in economics as well as gerontology,
the new CEO got to work. "For me, it wasn't
only how do we save this campus from
bankruptcy, but how do we transform it and
understand what the core meaning of Rose
Villa is and make that more visible?" she says.
"What was really obvious was the residents
here are quite unusual. People show up here
Above: Each pocket neighborhood includes five to
seven homes with shared green space between
them that offers residents a space where they might
socialize as part of daily living. Left: The buildings
themselves are used as retaining walls on Rose
Villa's steep, sloping site, creating more usable green
space.

20

EFAmagazine.com * Winter 2017

STEVE WANKE

R

ose Villa was founded in Portland,
Ore., in 1960 as a continuing care
retirement community (CCRC)-
with a twist. Like many CCRCs established
in the Pacific Northwest at the time, it offered residents the ability to band together
in order to afford services and amenities
that wouldn't otherwise be accessible. But
what made Rose Villa unique was its village
concept, foregoing peers' high-rise models



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Environments for Aging - Winter 2017

Table of Contents for the Digital Edition of Environments for Aging - Winter 2017

Environments for Aging - Winter 2017
Contents
Editorial
Show Talk
Bulletin
Interiors
Flower Power
No Limit
Be Well
Common Sense
EFA Buyers Guide
Company Listing
Product Category Index
Product Category Listing
Q+A
Environments for Aging - Winter 2017 - Environments for Aging - Winter 2017
Environments for Aging - Winter 2017 - Cover2
Environments for Aging - Winter 2017 - 1
Environments for Aging - Winter 2017 - 2
Environments for Aging - Winter 2017 - Contents
Environments for Aging - Winter 2017 - 4
Environments for Aging - Winter 2017 - Editorial
Environments for Aging - Winter 2017 - Show Talk
Environments for Aging - Winter 2017 - 7
Environments for Aging - Winter 2017 - 8
Environments for Aging - Winter 2017 - 9
Environments for Aging - Winter 2017 - Bulletin
Environments for Aging - Winter 2017 - 11
Environments for Aging - Winter 2017 - 12
Environments for Aging - Winter 2017 - 13
Environments for Aging - Winter 2017 - 14
Environments for Aging - Winter 2017 - Interiors
Environments for Aging - Winter 2017 - 16
Environments for Aging - Winter 2017 - 17
Environments for Aging - Winter 2017 - Flower Power
Environments for Aging - Winter 2017 - 19
Environments for Aging - Winter 2017 - 20
Environments for Aging - Winter 2017 - 21
Environments for Aging - Winter 2017 - 22
Environments for Aging - Winter 2017 - 23
Environments for Aging - Winter 2017 - 24
Environments for Aging - Winter 2017 - 25
Environments for Aging - Winter 2017 - 26
Environments for Aging - Winter 2017 - No Limit
Environments for Aging - Winter 2017 - Be Well
Environments for Aging - Winter 2017 - 29
Environments for Aging - Winter 2017 - Common Sense
Environments for Aging - Winter 2017 - 31
Environments for Aging - Winter 2017 - EFA Buyers Guide
Environments for Aging - Winter 2017 - Company Listing
Environments for Aging - Winter 2017 - 34
Environments for Aging - Winter 2017 - 35
Environments for Aging - Winter 2017 - 36
Environments for Aging - Winter 2017 - 37
Environments for Aging - Winter 2017 - 38
Environments for Aging - Winter 2017 - 39
Environments for Aging - Winter 2017 - 40
Environments for Aging - Winter 2017 - 41
Environments for Aging - Winter 2017 - 42
Environments for Aging - Winter 2017 - 43
Environments for Aging - Winter 2017 - 44
Environments for Aging - Winter 2017 - 45
Environments for Aging - Winter 2017 - 46
Environments for Aging - Winter 2017 - 47
Environments for Aging - Winter 2017 - Product Category Index
Environments for Aging - Winter 2017 - Product Category Listing
Environments for Aging - Winter 2017 - 50
Environments for Aging - Winter 2017 - 51
Environments for Aging - Winter 2017 - 52
Environments for Aging - Winter 2017 - 53
Environments for Aging - Winter 2017 - 54
Environments for Aging - Winter 2017 - 55
Environments for Aging - Winter 2017 - Q+A
Environments for Aging - Winter 2017 - Cover3
Environments for Aging - Winter 2017 - Cover4
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