Boutique Design - November/December 2012 - 32

C O V E R

S T O R Y

It took the rm three years to restore The Jefferson hotel in Washington, D.C., to its full beaux arts beauty.

Hilton and the Hyatt Regency Princeton in New Jersey. Add to these projects our work as architect of record for the Joule, a Starwood Luxury Collection hotel in Dallas; the design of the new St. Regis Hotel and Residences in Amman, Jordon; and the JW Marriott Hotel and Residences in Jeddah, Saudi Arabia and you have a sense of the breadth of our hospitality projects.

have focused on clear internal and external differentiation among their brands to compete in the boutique/lifestyle arena. I’ve personally been involved in the development of brand design guidelines for Hilton: Waldorf Astoria, Doubletree and now Embassy Suites. Knowing what consumer or luxury brands the guests gravitate to, how they use technology, how they socialize and entertain, where and how they travel are key predictors of what customers BD: What’s different about these are looking for in a lifestyle brand. The projects versus previous work? The reintroduction of serious color, as well design guidelines and brand identity ow as a return to opulence and a high level of from the research. The larger brands want a framework within which to grow their sophisticated glamour. brand identity, while the individual developer or owner wants to create something BD: In design terms, is there still a gap unique, something with a particular point between the brands and the boutiques? The really large hotel companies—Star- of view and personality. I think there is a wood rst, then Marriott and Hilton— place for both approaches.

BD: We can’t close without finding out more about your time as a lion tamer. How did that come about, and what sticks with you about that experience?

For about four years I volunteered at an exotic cat sanctuary not far from Dallas. Every Sunday I would spend the day giving tours and interacting with about 60 amazing lions, tigers, leopards, jaguars and cougars. It was truly the most inspiring thing I have done and I wish I had the time to do it again. Among the things I learned is that the fur of a jaguar feels exactly like a silk oriental rug and that the spots really are raised! BD
For more from Deborah Lloyd Forrest, go to www.boutiquedesign.com
Stirling Elmendorf

32

Boutique Design | November+December 2012



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Boutique Design - November/December 2012

Table of Contents for the Digital Edition of Boutique Design - November/December 2012

Boutique Design - November/December 2012
From the Editor
Contents
In This Issue/Editorial Advisory Board
Boutique Buzz
Q+A: Deborah Lloyd Forrest
Experts at Extreme Green
Fashionable Again
Russian Underground
Prescription for a Boutique Conversion
Powering Down
Gold Play
New (& Renewed) In New York
DreamBook: Color Splashes
Fabric
Technology
The Last Detail: Chambers Eat + Drink
Boutique Design - November/December 2012 - intro
Boutique Design - November/December 2012 - Boutique Design - November/December 2012
Boutique Design - November/December 2012 - Cover2
Boutique Design - November/December 2012 - 1
Boutique Design - November/December 2012 - From the Editor
Boutique Design - November/December 2012 - 3
Boutique Design - November/December 2012 - Contents
Boutique Design - November/December 2012 - 5
Boutique Design - November/December 2012 - In This Issue/Editorial Advisory Board
Boutique Design - November/December 2012 - 7
Boutique Design - November/December 2012 - Boutique Buzz
Boutique Design - November/December 2012 - 9
Boutique Design - November/December 2012 - 10
Boutique Design - November/December 2012 - 11
Boutique Design - November/December 2012 - 12
Boutique Design - November/December 2012 - 13
Boutique Design - November/December 2012 - 14
Boutique Design - November/December 2012 - 15
Boutique Design - November/December 2012 - 16
Boutique Design - November/December 2012 - 17
Boutique Design - November/December 2012 - 18
Boutique Design - November/December 2012 - 19
Boutique Design - November/December 2012 - 20
Boutique Design - November/December 2012 - 21
Boutique Design - November/December 2012 - 22
Boutique Design - November/December 2012 - 23
Boutique Design - November/December 2012 - 24
Boutique Design - November/December 2012 - 25
Boutique Design - November/December 2012 - Q+A: Deborah Lloyd Forrest
Boutique Design - November/December 2012 - 27
Boutique Design - November/December 2012 - 28
Boutique Design - November/December 2012 - 29
Boutique Design - November/December 2012 - 30
Boutique Design - November/December 2012 - 31
Boutique Design - November/December 2012 - 32
Boutique Design - November/December 2012 - 33
Boutique Design - November/December 2012 - Experts at Extreme Green
Boutique Design - November/December 2012 - 35
Boutique Design - November/December 2012 - 36
Boutique Design - November/December 2012 - 37
Boutique Design - November/December 2012 - 38
Boutique Design - November/December 2012 - 39
Boutique Design - November/December 2012 - 40
Boutique Design - November/December 2012 - 41
Boutique Design - November/December 2012 - Fashionable Again
Boutique Design - November/December 2012 - 43
Boutique Design - November/December 2012 - 44
Boutique Design - November/December 2012 - 45
Boutique Design - November/December 2012 - 46
Boutique Design - November/December 2012 - 47
Boutique Design - November/December 2012 - 48
Boutique Design - November/December 2012 - 49
Boutique Design - November/December 2012 - Russian Underground
Boutique Design - November/December 2012 - 51
Boutique Design - November/December 2012 - 52
Boutique Design - November/December 2012 - 53
Boutique Design - November/December 2012 - 54
Boutique Design - November/December 2012 - 55
Boutique Design - November/December 2012 - 56
Boutique Design - November/December 2012 - 57
Boutique Design - November/December 2012 - 58
Boutique Design - November/December 2012 - 59
Boutique Design - November/December 2012 - Prescription for a Boutique Conversion
Boutique Design - November/December 2012 - 61
Boutique Design - November/December 2012 - 62
Boutique Design - November/December 2012 - 63
Boutique Design - November/December 2012 - 64
Boutique Design - November/December 2012 - 65
Boutique Design - November/December 2012 - 66
Boutique Design - November/December 2012 - 67
Boutique Design - November/December 2012 - 68
Boutique Design - November/December 2012 - 69
Boutique Design - November/December 2012 - Powering Down
Boutique Design - November/December 2012 - 71
Boutique Design - November/December 2012 - 72
Boutique Design - November/December 2012 - 73
Boutique Design - November/December 2012 - 74
Boutique Design - November/December 2012 - 75
Boutique Design - November/December 2012 - 76
Boutique Design - November/December 2012 - 77
Boutique Design - November/December 2012 - Gold Play
Boutique Design - November/December 2012 - 79
Boutique Design - November/December 2012 - 80
Boutique Design - November/December 2012 - 81
Boutique Design - November/December 2012 - 82
Boutique Design - November/December 2012 - 83
Boutique Design - November/December 2012 - 84
Boutique Design - November/December 2012 - 85
Boutique Design - November/December 2012 - 86
Boutique Design - November/December 2012 - 87
Boutique Design - November/December 2012 - New (& Renewed) In New York
Boutique Design - November/December 2012 - 89
Boutique Design - November/December 2012 - 90
Boutique Design - November/December 2012 - 91
Boutique Design - November/December 2012 - 92
Boutique Design - November/December 2012 - 93
Boutique Design - November/December 2012 - 94
Boutique Design - November/December 2012 - 95
Boutique Design - November/December 2012 - 96a
Boutique Design - November/December 2012 - 96b
Boutique Design - November/December 2012 - 96
Boutique Design - November/December 2012 - 97
Boutique Design - November/December 2012 - 98
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Boutique Design - November/December 2012 - 126
Boutique Design - November/December 2012 - 127
Boutique Design - November/December 2012 - 128
Boutique Design - November/December 2012 - 129
Boutique Design - November/December 2012 - 130
Boutique Design - November/December 2012 - 131
Boutique Design - November/December 2012 - 132
Boutique Design - November/December 2012 - 133
Boutique Design - November/December 2012 - 134
Boutique Design - November/December 2012 - 135
Boutique Design - November/December 2012 - 136
Boutique Design - November/December 2012 - 137
Boutique Design - November/December 2012 - DreamBook: Color Splashes
Boutique Design - November/December 2012 - 139
Boutique Design - November/December 2012 - 140
Boutique Design - November/December 2012 - 141
Boutique Design - November/December 2012 - 142
Boutique Design - November/December 2012 - 143
Boutique Design - November/December 2012 - Fabric
Boutique Design - November/December 2012 - 145
Boutique Design - November/December 2012 - 146
Boutique Design - November/December 2012 - 147
Boutique Design - November/December 2012 - 148
Boutique Design - November/December 2012 - 149
Boutique Design - November/December 2012 - 150
Boutique Design - November/December 2012 - 151
Boutique Design - November/December 2012 - 152
Boutique Design - November/December 2012 - 153
Boutique Design - November/December 2012 - 154
Boutique Design - November/December 2012 - 155
Boutique Design - November/December 2012 - Technology
Boutique Design - November/December 2012 - 157
Boutique Design - November/December 2012 - 158
Boutique Design - November/December 2012 - 159
Boutique Design - November/December 2012 - 160
Boutique Design - November/December 2012 - 161
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Boutique Design - November/December 2012 - 163
Boutique Design - November/December 2012 - 164
Boutique Design - November/December 2012 - 165
Boutique Design - November/December 2012 - 166
Boutique Design - November/December 2012 - 167
Boutique Design - November/December 2012 - The Last Detail: Chambers Eat + Drink
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Boutique Design - November/December 2012 - Cover4
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