Boutique Design - March 2017 - 46
Las aLcobas Napa VaLLey
2 A sea of repurposed
boating lights, all of
which Lancaster found
in the same local store,
nod to the nearby canal.
Dutch-Chinese entrepreneur Alex Chang
had acquired the property because of its prime
location near Sloterdijk station. That locale
also became the narrative for Lancaster's
creative brief.
The amalgamation of two ideas-the site's
agrarian and locomotive heritage-was
Lancaster's stepping off point for creating the
hotel's name, interiors and branding. Following
an extensive naming workshop in her firm's
London office, the moniker Urban Lodge Hotel
was born.
"We decided to combine a lodge feel with a
subtle industrial look," explains Lancaster,
whose multidisciplinary firm is based in
London's Shoreditch district. To avoid a trendy
look that could be easily dated, the designer
used the concept as her main focus for the
design. "Once the soul of the hotel is defined,
the spirit of the interior can live beyond trends,"
she says.
"For this project, we were also working
within a tight budget, so we needed to be very
creative with the materials," adds Lancaster.
That meant cladding existing columns with
what the designer describes as "incredibly inexpensive" reclaimed wood, which was also used
46
boutiquedesign.com march 2017
HILARY LANCASTER
FUSION INTERIORS GROUP
in the entry's ceiling and the elevator lobbies, to
produce a chevron pattern. To add drama,
ceiling planks were designed to be fitted
together diagonally, leading the eye to the
reception area and creating a contrast with the
hotel's boxy brick exterior.
The city/country statement starts at the
reception desk, which showcases black iodized
metal panels and a white tile top. A fireplace
acts as the hearth of the lobby lounge, where
bookshelves display an eclectic mix of vintage
pieces-such as radios, bowls, cowbells,
wooden bowling pins and glass medicine
bottles-which the designer handpicked from
local vendors to add character.
Lancaster used various flooring materials to
layer references to the past and present
throughout the hotel's public spaces. For the
lobby, she chose low-cost and highly durable
tile with a wood look in lieu of the real deal.
That surface transitions in the dining area to
patterned blue and white tiles inspired by the
Netherlands' Delftware pottery, a regional reference that's woven throughout the lodge.
Toward the bar, concrete resin floors nod to the
location's industrial past while adding a
contemporary edge.
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Boutique Design - March 2017
Table of Contents for the Digital Edition of Boutique Design - March 2017
Boutique Design - March 2017
Contents
From the Editor
In This Issue
The Buzz
Client Confidential: Action Heroes
Soft Sells
Moveable Feats
Character Builder
Products: Pantone Color of the Year
Products: Art + Accessories
Exit Interview
Boutique Design - March 2017 - Intro
Boutique Design - March 2017 - Boutique Design - March 2017
Boutique Design - March 2017 - Cover2
Boutique Design - March 2017 - 1
Boutique Design - March 2017 - Contents
Boutique Design - March 2017 - 3
Boutique Design - March 2017 - From the Editor
Boutique Design - March 2017 - 5
Boutique Design - March 2017 - In This Issue
Boutique Design - March 2017 - 7
Boutique Design - March 2017 - The Buzz
Boutique Design - March 2017 - 9
Boutique Design - March 2017 - 10
Boutique Design - March 2017 - 11
Boutique Design - March 2017 - 12
Boutique Design - March 2017 - 13
Boutique Design - March 2017 - 14
Boutique Design - March 2017 - 15
Boutique Design - March 2017 - 16
Boutique Design - March 2017 - 17
Boutique Design - March 2017 - Client Confidential: Action Heroes
Boutique Design - March 2017 - 19
Boutique Design - March 2017 - 20
Boutique Design - March 2017 - 21
Boutique Design - March 2017 - 22
Boutique Design - March 2017 - 23
Boutique Design - March 2017 - 24
Boutique Design - March 2017 - 25
Boutique Design - March 2017 - 26
Boutique Design - March 2017 - 27
Boutique Design - March 2017 - Soft Sells
Boutique Design - March 2017 - 29
Boutique Design - March 2017 - 30
Boutique Design - March 2017 - 31
Boutique Design - March 2017 - 32
Boutique Design - March 2017 - 33
Boutique Design - March 2017 - 34
Boutique Design - March 2017 - 35
Boutique Design - March 2017 - Moveable Feats
Boutique Design - March 2017 - 37
Boutique Design - March 2017 - 38
Boutique Design - March 2017 - 39
Boutique Design - March 2017 - 40
Boutique Design - March 2017 - 41
Boutique Design - March 2017 - 42
Boutique Design - March 2017 - 43
Boutique Design - March 2017 - Character Builder
Boutique Design - March 2017 - 45
Boutique Design - March 2017 - 46
Boutique Design - March 2017 - 47
Boutique Design - March 2017 - 48
Boutique Design - March 2017 - 49
Boutique Design - March 2017 - Products: Pantone Color of the Year
Boutique Design - March 2017 - 51
Boutique Design - March 2017 - 52
Boutique Design - March 2017 - 53
Boutique Design - March 2017 - 54
Boutique Design - March 2017 - 55
Boutique Design - March 2017 - 56
Boutique Design - March 2017 - 57
Boutique Design - March 2017 - 58
Boutique Design - March 2017 - 59
Boutique Design - March 2017 - Products: Art + Accessories
Boutique Design - March 2017 - 61
Boutique Design - March 2017 - 62
Boutique Design - March 2017 - 63
Boutique Design - March 2017 - 64
Boutique Design - March 2017 - 65
Boutique Design - March 2017 - 66
Boutique Design - March 2017 - 67
Boutique Design - March 2017 - 68
Boutique Design - March 2017 - 69
Boutique Design - March 2017 - 70
Boutique Design - March 2017 - 71
Boutique Design - March 2017 - Exit Interview
Boutique Design - March 2017 - Cover3
Boutique Design - March 2017 - Cover4
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