Boutique Design - May 2017 - 21

in and causes them to stay longer. Second,

brighter, projection technology has carved out

InfoComm trade show, held every June-this

they can be essential tools to reinforce a brand,

a wonderful, creative niche. With projection-

year in Orlando, June 14-16. They'll not only

whether it's young and hip, cutting-edge and

mapping software, you can take an image or

see the technology, but they'll have a chance

innovative, or sporty and active. Third, they're

a video and make it appear on any number of

to network with AV professionals and hear

adaptable. In many ways, you can tweak a

surfaces, like a rock formation, or a waterfall,

case studies of organizations that benefit from

brand through AV technology by fine-tuning

or a globe. It really becomes like a paint

AV experiences.

content. And so much of AV today runs on

and brush that takes just seconds to change

software-you can add or subtract features

completely for a new experience.

with far greater agility than ever before.
And finally, when done right, they have a

This year, for the first time at the
InfoComm show, we're holding something

And we don't always think of
audio when we see all the amazing

self-fueling resonance in the market place.

video around us, but there is

How do consumers today react when they

fascinating new audio technology

have awesome experiences-including AV

that can add to hospitality

experiences? They snap a picture with their

experiences. Spatial audio, for

phone and share it far and wide - virtually

example, can be used to create a

and in-person. Writ large, the Las Vegas Strip

very immersive environment-sort of

is one huge hospitality AV experience. And

virtual reality for the ears.

social media ensures that almost nothing

social networks. What can designers do

How does an integrated AV
experience complement
today's consumer lifestyle?

with technology on a more modest level to

David Labuskes: AV experiences

engender the same reaction in their spaces as

are very much driven by consumer

from people recording video along the Strip?

experiences. For example, why have

that "happens in Vegas stays in Vegas" - it
travels the world in microseconds to entire

Photo Courtesy Silver Cedar Photography

more hospitality spaces adopted

How can AV experiences deliver
better outcomes for hospitality
brands?

touch displays, whether for wayfinding,

called our TIDE conference on June 13, which

check-in, menu ordering, or other information?

stands for Technology. Innovation. Design.

Because consumers-their customers-have

Experience. It's about telling a brand's story

David Labuskes: There is so much going on

rapidly become accustomed to navigating

through AV and includes a fascinating list of

today. At hotels, AV in lobbies has created yet

screens with their fingers, thanks to tablets and

speakers, including designers. (Learn more at

another place for guests to connect with their

smartphones. Have you seen how inexpensive

www.infocommshow.org/TIDE.)

brands. Many are incorporating increasingly

big TVs are these days? When Nielsen surveyed

But in general, I recommend contacting

dynamic and useful touch-screen information

consumers in 2015, 63 percent said the biggest

local AV integration, design, and consulting

displays; others are designing around small, ad

screen is the best screen, and that's reflected

firms. Many conduct outreach to the

hoc "huddle spaces" with private, comfortable

in some amazing video wall experiences in a

architecture and design communities and hold

seating, charging stations for people's devices,

growing number of hotels and restaurants.

lunch-and-learns to teach designers about the

and sometimes individual displays that can show

An integrated AV experience bridges the

TV programming or a PowerPoint presentation.

consumer experience and the in-restaurant and

AV engages consumers, keeps them longer

in-hotel experiences. Through technology, how

explore the world around them with an eye

in the hotel or restaurant, directs them to

a customer interacts with a brand on a mobile

toward what makes every day audiovisual

specific purchase possibilities, maximizes sales,

device, for example, mirrors how they interact

experiences so compelling. A walk through

and more - all while creating a unique image

in a physical space. And how they move

Times Square is exciting; it's educational

that reflects the brand's values and culture.

through the space and consume audio, video,

when you consider that everything you're

and media-when implemented well-reflects

experiencing was expertly designed and built

What AV technologies are most
relevant to hospitality design?

a seamless, technological design.

by people who know how to make AV work to

David Labuskes: I know I don't need to tell

What should a designer do
to explore how audiovisual
experiences can be incorporated
into new hospitality designs?

you that display technology has been a part
of hospitality design for many years. But
these days, it's not just for watching; displays

potential for spaces that utilize AV technology.
Beyond that, I recommend they simply

maximum effect. And they can do it for you.

are part of the architecture, like the other
finishes inside a restaurant or hotel. And

David Labuskes: For starters, we cordially

while flat-screens have gotten bigger and

invite hospitality designers to visit our

For more information, please visit www.infocomm.org.
http://www.infocommshow.org/TIDE http://www.infocomm.org
Boutique Design - May 2017

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