Boutique Design - March 2018 - 44
8 Lower stories: a sunken conversation
pit, also an addition for Katy Perry,
gives guests privacy and creates a
more camera-friendly dimension.
44
boutiquedesign.com march 2018
ProJECT
ParTICIPanTS
CLIENT
Indra & Co.
DESIGN FIRM
ETC.etera: Sally Breer and
Jake Rodehuth-Harrison,
founding principals
PURCHASING COMPANY
Fly on the Wall Productions
GENERAL CONTRACTOR
Level 42 Construction
Ash PAthi
Indra & Co.
DESIGN CONSULTANTS
Alex Israel (art); Kim Swift
creative director
sAlly Breer And JAke rodehuth-hArrison
ETC.ETEra
COURTESY OF INDR A & CO. (PATHI); JUWAN LI (HOTEL: KIM SING);
HAMISH ROBERTSON (BREER AND RODEHUTH - HARRISON)
Ford left Breer and her team with an airy, open-plan venue. While that might
sound ideal for a modern layout, she knew she'd have to take a firm director's
hand to guide guests to the hotel's Instagram-and YouTube-ready destinations.
It helps that she's not one to buy into the residential craze sweeping hospitality.
"The whole point is that it is NOT your home. It should take you somewhere else, somewhere grander, somewhere bolder, because you don't have to
live with it every day," says Breer. So, she and her team went for a few very
focused showstoppers.
A sunken conversation pit draws guests in for longer chats or more relaxed
evenings. An all-white meditation lounge, partially covered by a geodesic domelike installation, magnetizes anyone in search of a calmer zone. Omitting an
abundance of seating options from the living area helps focus traffic at the bar
and table. In addition, it encourages people to socialize; they can't go all cocoony and hunker down with their smartphones in a corner.
Keeping that careful curation is key in high-traffic projects like this. Intriguing
wallpaper patterns, bright colors (including the blue accents around the kitchen, a
leftover from the space's previous incarnation) and tapestries keep the focus on
the walls, allowing Breer to choose more durable materials for furniture, carpets
and linens. After all, interior design doesn't often get airbrushed in film.
For more on these projects, join us at Boutique Design West (BDwest), April 4
and 5 at the Los Angeles Convention Center. Beran, Pathi, Simkin, Sofio and Rugo
will share their insights on panel discussions.
http://www.boutiquedesign.com
Boutique Design - March 2018
Table of Contents for the Digital Edition of Boutique Design - March 2018
Boutique Design - March 2018
Contents
From the Editor
In This Issue
Check Out boutiquedesign.com
The Buzz
Q+A: Style Setter
eat.play.live
Playing the Angles
Bdwest Preview: Wow Factory
Products: Fabrics
Products: Made in California
Exit Interview
Boutique Design - March 2018 - Intro
Boutique Design - March 2018 - Boutique Design - March 2018
Boutique Design - March 2018 - Cover2
Boutique Design - March 2018 - 1
Boutique Design - March 2018 - 2
Boutique Design - March 2018 - 3
Boutique Design - March 2018 - Contents
Boutique Design - March 2018 - 5
Boutique Design - March 2018 - From the Editor
Boutique Design - March 2018 - 7
Boutique Design - March 2018 - In This Issue
Boutique Design - March 2018 - 9
Boutique Design - March 2018 - Check Out boutiquedesign.com
Boutique Design - March 2018 - 11
Boutique Design - March 2018 - The Buzz
Boutique Design - March 2018 - 13
Boutique Design - March 2018 - 14
Boutique Design - March 2018 - 15
Boutique Design - March 2018 - 16
Boutique Design - March 2018 - 17
Boutique Design - March 2018 - 18
Boutique Design - March 2018 - 19
Boutique Design - March 2018 - 20
Boutique Design - March 2018 - 21
Boutique Design - March 2018 - 22
Boutique Design - March 2018 - 23
Boutique Design - March 2018 - 24
Boutique Design - March 2018 - 25
Boutique Design - March 2018 - Q+A: Style Setter
Boutique Design - March 2018 - 27
Boutique Design - March 2018 - 28
Boutique Design - March 2018 - 29
Boutique Design - March 2018 - 30
Boutique Design - March 2018 - 31
Boutique Design - March 2018 - 32
Boutique Design - March 2018 - 33
Boutique Design - March 2018 - eat.play.live
Boutique Design - March 2018 - 35
Boutique Design - March 2018 - 36
Boutique Design - March 2018 - 37
Boutique Design - March 2018 - 38
Boutique Design - March 2018 - 39
Boutique Design - March 2018 - 40
Boutique Design - March 2018 - 41
Boutique Design - March 2018 - 42
Boutique Design - March 2018 - 43
Boutique Design - March 2018 - 44
Boutique Design - March 2018 - 45
Boutique Design - March 2018 - Playing the Angles
Boutique Design - March 2018 - 47
Boutique Design - March 2018 - 48
Boutique Design - March 2018 - 49
Boutique Design - March 2018 - 50
Boutique Design - March 2018 - 51
Boutique Design - March 2018 - 52
Boutique Design - March 2018 - 53
Boutique Design - March 2018 - 54
Boutique Design - March 2018 - 55
Boutique Design - March 2018 - 56
Boutique Design - March 2018 - 57
Boutique Design - March 2018 - Bdwest Preview: Wow Factory
Boutique Design - March 2018 - 59
Boutique Design - March 2018 - 60
Boutique Design - March 2018 - 61
Boutique Design - March 2018 - Products: Fabrics
Boutique Design - March 2018 - 63
Boutique Design - March 2018 - 64
Boutique Design - March 2018 - 65
Boutique Design - March 2018 - 66
Boutique Design - March 2018 - 67
Boutique Design - March 2018 - 68
Boutique Design - March 2018 - 69
Boutique Design - March 2018 - 70
Boutique Design - March 2018 - 71
Boutique Design - March 2018 - 72
Boutique Design - March 2018 - 73
Boutique Design - March 2018 - Products: Made in California
Boutique Design - March 2018 - 75
Boutique Design - March 2018 - 76
Boutique Design - March 2018 - 77
Boutique Design - March 2018 - 78
Boutique Design - March 2018 - 79
Boutique Design - March 2018 - Exit Interview
Boutique Design - March 2018 - Cover3
Boutique Design - March 2018 - Cover4
https://www.nxtbook.com/nxtbooks/boutiquedesign/201903
https://www.nxtbook.com/nxtbooks/boutiquedesign/20190102
https://www.nxtbook.com/nxtbooks/emerald/boutiquedesign_201812
https://www.nxtbook.com/nxtbooks/emerald/boutiquedesign_201811
https://www.nxtbook.com/nxtbooks/emerald/boutiquedesign_201810
https://www.nxtbook.com/nxtbooks/emerald/boutiquedesign_201809
https://www.nxtbook.com/nxtbooks/emerald/boutiquedesign_20180708
https://www.nxtbook.com/nxtbooks/emerald/boutiquedesign_201806
https://www.nxtbook.com/nxtbooks/emerald/boutiquedesign_201805
https://www.nxtbook.com/nxtbooks/emerald/boutiquedesign_201804
https://www.nxtbook.com/nxtbooks/emerald/boutiquedesign_201803
https://www.nxtbook.com/nxtbooks/emerald/boutiquedesign_20180102
https://www.nxtbook.com/nxtbooks/emerald/boutiquedesign_201712
https://www.nxtbook.com/nxtbooks/emerald/boutiquedesign_201711
https://www.nxtbook.com/nxtbooks/emerald/boutiquedesign_201710
https://www.nxtbook.com/nxtbooks/emerald/boutiquedesign_201709
https://www.nxtbook.com/nxtbooks/emerald/boutiquedesign_201707
https://www.nxtbook.com/nxtbooks/emerald/boutiquedesign_201706
https://www.nxtbook.com/nxtbooks/emerald/boutiquedesign_201705
https://www.nxtbook.com/nxtbooks/emerald/boutiquedesign_201704
https://www.nxtbook.com/nxtbooks/emerald/boutiquedesign_201703
https://www.nxtbook.com/nxtbooks/emerald/boutiquedesign_20170102
https://www.nxtbook.com/nxtbooks/emerald/boutiquedesign_201612
https://www.nxtbook.com/nxtbooks/emerald/boutiquedesign_201611
https://www.nxtbook.com/nxtbooks/emerald/boutiquedesign_201610
https://www.nxtbook.com/nxtbooks/emerald/boutiquedesign_201609
https://www.nxtbook.com/nxtbooks/emerald/boutiquedesign_20160708
https://www.nxtbook.com/nxtbooks/emerald/boutiquedesign_201606
https://www.nxtbook.com/nxtbooks/emerald/boutiquedesign_201605
https://www.nxtbook.com/nxtbooks/emerald/boutiquedesign_201604
https://www.nxtbook.com/nxtbooks/emerald/boutiquedesign_201603
https://www.nxtbook.com/nxtbooks/emerald/boutiquedesign_20160102
https://www.nxtbook.com/nxtbooks/emerald/boutiquedesign_201512
https://www.nxtbook.com/nxtbooks/emerald/boutiquedesign_201511
https://www.nxtbook.com/nxtbooks/emerald/boutiquedesign_201510
https://www.nxtbook.com/nxtbooks/emerald/boutiquedesign_201509
https://www.nxtbook.com/nxtbooks/emerald/boutiquedesign_20150708
https://www.nxtbook.com/nxtbooks/emerald/boutiquedesign_201506
https://www.nxtbook.com/nxtbooks/emerald/boutiquedesign_201505
https://www.nxtbook.com/nxtbooks/emerald/boutiquedesign_201504
https://www.nxtbook.com/nxtbooks/emerald/boutiquedesign_201503
https://www.nxtbook.com/nxtbooks/emerald/boutiquedesign_20150102
https://www.nxtbook.com/nxtbooks/emerald/boutiquedesign_201412
https://www.nxtbook.com/nxtbooks/emerald/boutiquedesign_201411
https://www.nxtbook.com/nxtbooks/emerald/boutiquedesign_201410
https://www.nxtbook.com/nxtbooks/emerald/boutiquedesign_201409
https://www.nxtbook.com/nxtbooks/emerald/boutiquedesign_20140708
https://www.nxtbook.com/nxtbooks/emerald/boutiquedesign_201406
https://www.nxtbook.com/nxtbooks/emerald/boutiquedesign_201405
https://www.nxtbook.com/nxtbooks/emerald/boutiquedesign_201404
https://www.nxtbook.com/nxtbooks/emerald/boutiquedesign_201403
https://www.nxtbook.com/nxtbooks/emerald/boutiquedesign_20140102
https://www.nxtbook.com/nxtbooks/emerald/boutiquedesign_201312
https://www.nxtbook.com/nxtbooks/emerald/boutiquedesign_201311
https://www.nxtbook.com/nxtbooks/emerald/boutiquedesign_201310
https://www.nxtbook.com/nxtbooks/emerald/boutiquedesign_201309
https://www.nxtbook.com/nxtbooks/emerald/boutiquedesign_201307
https://www.nxtbook.com/nxtbooks/emerald/boutiquedesign_201306
https://www.nxtbook.com/nxtbooks/emerald/boutiquedesign_201305
https://www.nxtbook.com/nxtbooks/emerald/boutiquedesign_201304
https://www.nxtbook.com/nxtbooks/emerald/boutiquedesign_201303
https://www.nxtbook.com/nxtbooks/emerald/boutiquedesign_20130102
https://www.nxtbook.com/nxtbooks/emerald/boutiquedesign_20121112
https://www.nxtbook.com/nxtbooks/emerald/boutiquedesign_20120910
https://www.nxtbook.com/nxtbooks/emerald/boutiquedesign_20120708
https://www.nxtbook.com/nxtbooks/emerald/boutiquedesign_20120506
https://www.nxtbook.com/nxtbooks/emerald/boutiquedesign_20120304
https://www.nxtbook.com/nxtbooks/emerald/boutiquedesign_20120102
https://www.nxtbook.com/nxtbooks/emerald/boutiquedesign_20111112
https://www.nxtbook.com/nxtbooks/emerald/boutiquedesign_20110910
https://www.nxtbook.com/nxtbooks/emerald/boutiquedesign_20110708
https://www.nxtbook.com/nxtbooks/emerald/boutiquedesign_20110506
https://www.nxtbook.com/nxtbooks/emerald/boutiquedesign_20110304
https://www.nxtbook.com/nxtbooks/emerald/boutiquedesign_20110102
https://www.nxtbook.com/nxtbooks/emerald/boutiquedesign_20101112
https://www.nxtbook.com/nxtbooks/emerald/boutiquedesign_20100910
https://www.nxtbook.com/nxtbooks/emerald/boutiquedesign_20100708
https://www.nxtbook.com/nxtbooks/BMG/boutiquedesign_20100506
https://www.nxtbook.com/nxtbooks/BMG/boutiquedesign_20100304
https://www.nxtbook.com/nxtbooks/BMG/boutiquedesign_20100102
https://www.nxtbook.com/nxtbooks/BMG/boutiquedesign_20091112
https://www.nxtbook.com/nxtbooks/BMG/boutiquedesign_20090910
https://www.nxtbook.com/nxtbooks/BMG/boutiquedesign_20090708
https://www.nxtbook.com/nxtbooks/BMG/boutiquedesign_20090506
https://www.nxtbook.com/nxtbooks/BMG/boutiquedesign_200903
https://www.nxtbook.com/nxtbooks/BMG/boutiquedesign_20090102
https://www.nxtbookmedia.com