Boutique Design - June 2018 - 22
Christopher King
AC MARTIN
sadie Kurzban
((305)) FITNess
22
boutiquedesign.com june 2018
You know You'll feel better once you finish that
gym session, fitness class or wellness treatment. But,
seriously, wouldn't you get a major mental health boost
if you weren't doing it in a concrete box, or (worse yet)
a dark basement?
Um, yes, of course, say the masterminds behind
today's well-thiest destinations. Designers, trainers and
medical pros all contend it's time that studios, workout
areas and even medispas make as much of an impact on
your eyes as on your health. Here are some key insights
on powering up these once-undertrained spaces from
AC Martin design principal Christopher King, ((305))
Fitness creator Sadie Kurzban and REVIV owner and
partner German Kaupert. Read on for your personalized
training program.
Step one: Avoid shortcuts. This applies especially to
the concept stages. Forget about just overlaying the
same vision board from lobby to studio. Responding to
fitness and wellness RFPs now calls for the same level of
complexity, visual layering and execution as any other
project on your boards. For King, that meant distilling
the ambitious idea behind the building of the InterContinental Los Angeles Downtown, finding the beauty in
LA's unique urban vernacular, which is often seen as
banal or even unsightly, and translating all that into an
equally authentic idiom for Attitude (the gym). For
example, he turned to materials such as TRX straps and
fabrics inspired by sneakers-items that are as quotidian
in the fitness world as building materials are in the
urban one outside the 31st-floor windows. A web of
straps becomes an art-like installation in the ceiling,
stretching from the desk to the locker room entrance.
Kurzban takes a slightly different approach. The
Miami-born, Boston-educated, New York-based entrepreneur believes that escapism is the new black. Her
studios are designed to feel like Miami nightclubs. "For
us, using consistent and playful materials such as
neon, colorful lights, plants, artificial grass and steel
make for our concrete jungle-meets-tropical paradise
playground," she says.
If you ask Kaupert, he's big on cross-training-ideas,
that is. "We're boutique store-inspired," he says, adding
that for the brand's latest outpost at The Cosmopolitan
of Las Vegas, they picked up that recently renovated
hotel's ultra-luxe vibe. Cue glossy finishes, highcontrast color palettes and statement lighting that
reflect the blurred boundary between shopping for
"stuff " and shopping for "experiences."
COURTESY OF ((3 05)) FITNESS (((305)) FITNESS D.C, KUR ZBAN); TOM KELLER (KING)
2 Even if the ice, ice baby has to
wait until after a sweat-dripping
class at Miami-inspired ((305))
Fitness' D.C. outpost, the dynamic
lighting program cools off the
atmosphere as needed.
http://www.boutiquedesign.com
Boutique Design - June 2018
Table of Contents for the Digital Edition of Boutique Design - June 2018
Boutique Design - June 2018
Contents
From the Executive Editor
In This Issue
Check Out boutiquedesign.com
The Buzz
Shape Up
Heroes and Mavericks
Good Innings
Bdwest Review: Master Class
Products: Art + Accessories
Products: Carpet + Rugs
Exit Interview
Boutique Design - June 2018 - Intro
Boutique Design - June 2018 - Boutique Design - June 2018
Boutique Design - June 2018 - Cover2
Boutique Design - June 2018 - 1
Boutique Design - June 2018 - Contents
Boutique Design - June 2018 - 3
Boutique Design - June 2018 - From the Executive Editor
Boutique Design - June 2018 - 5
Boutique Design - June 2018 - In This Issue
Boutique Design - June 2018 - 7
Boutique Design - June 2018 - Check Out boutiquedesign.com
Boutique Design - June 2018 - 9
Boutique Design - June 2018 - The Buzz
Boutique Design - June 2018 - 11
Boutique Design - June 2018 - 12
Boutique Design - June 2018 - 13
Boutique Design - June 2018 - 14
Boutique Design - June 2018 - 15
Boutique Design - June 2018 - 16
Boutique Design - June 2018 - 17
Boutique Design - June 2018 - 18
Boutique Design - June 2018 - 19
Boutique Design - June 2018 - Shape Up
Boutique Design - June 2018 - 21
Boutique Design - June 2018 - 22
Boutique Design - June 2018 - 23
Boutique Design - June 2018 - 24
Boutique Design - June 2018 - 25
Boutique Design - June 2018 - 26
Boutique Design - June 2018 - 27
Boutique Design - June 2018 - Heroes and Mavericks
Boutique Design - June 2018 - 29
Boutique Design - June 2018 - 30
Boutique Design - June 2018 - 31
Boutique Design - June 2018 - 32
Boutique Design - June 2018 - 33
Boutique Design - June 2018 - 34
Boutique Design - June 2018 - 35
Boutique Design - June 2018 - 36
Boutique Design - June 2018 - 37
Boutique Design - June 2018 - 38
Boutique Design - June 2018 - 39
Boutique Design - June 2018 - 40
Boutique Design - June 2018 - 41
Boutique Design - June 2018 - Good Innings
Boutique Design - June 2018 - 43
Boutique Design - June 2018 - 44
Boutique Design - June 2018 - 45
Boutique Design - June 2018 - 46
Boutique Design - June 2018 - 47
Boutique Design - June 2018 - 48
Boutique Design - June 2018 - 49
Boutique Design - June 2018 - Bdwest Review: Master Class
Boutique Design - June 2018 - 51
Boutique Design - June 2018 - 52
Boutique Design - June 2018 - 53
Boutique Design - June 2018 - 54
Boutique Design - June 2018 - 55
Boutique Design - June 2018 - 56
Boutique Design - June 2018 - 57
Boutique Design - June 2018 - 58
Boutique Design - June 2018 - 59
Boutique Design - June 2018 - 60
Boutique Design - June 2018 - 61
Boutique Design - June 2018 - 62
Boutique Design - June 2018 - 63
Boutique Design - June 2018 - Products: Art + Accessories
Boutique Design - June 2018 - 65
Boutique Design - June 2018 - 66
Boutique Design - June 2018 - 67
Boutique Design - June 2018 - 68
Boutique Design - June 2018 - 69
Boutique Design - June 2018 - 70
Boutique Design - June 2018 - 71
Boutique Design - June 2018 - Products: Carpet + Rugs
Boutique Design - June 2018 - 73
Boutique Design - June 2018 - 74
Boutique Design - June 2018 - 75
Boutique Design - June 2018 - 76
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Boutique Design - June 2018 - 83
Boutique Design - June 2018 - Exit Interview
Boutique Design - June 2018 - Cover3
Boutique Design - June 2018 - Cover4
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