Boutique Design - October 2018 - 38
Sharan PaSricha hasn't been to Manhattan in three years. And
it's not the traffic keeping him away. The Ennismore (the British firm
that owns The Hoxton hotels and Gleneagles, as well as upcoming
flag NoCo Hospitality) founder and ceo just wanted to get
completely familiar with the Williamsburg neighborhood around
The Hoxton brand's first U.S. hotel, located on the site of the former
Rosenwach Water Tank Co. factory. "I wanted to get to know the
local hangout spots, the culture, the vibe and the people, so we can
authentically encapsulate all of this in our hotel," says Pasricha.
OK, so plenty of lifestyle hoteliers, even rebellious ones, can say
the same. Can they, though, claim to have literally "encapsulated"
their locale? Pasricha and his team earned that bragging right by
fronting Klein's, the hotel's all-day eatery, with a brick structure that
mimics that of the original carriage house on the site. Two Rosenwach towers anchor Backyard, the hotel's terrace space.
The same micro-local thinking extends to the way the team
approaches its understanding of the rest of the design. Don't be
fooled by the 175-key hotel's tight room footprints: every area in the
hotel is meant to be lived in. "Even if space is limited, there are
certain comforts that shouldn't be overlooked. Storage is a good
example. In Williamsburg, we have under-bed storage to put luggage
away and there's a closet rail mounted on the nightstand for clothes
that need to hang up," says Timothy Griffin, managing director,
North America, Ennismore.
Unlike some of its more leisure-focused "micro-hotel" competitors, workspace is key here. Desks that fold up against the wall offer
a dedicated workspace, while oversized windows and mirrors ensure
enough light to see clearly day or night. "Guests should have the
option not to work on the bed," says Griffin.
38
boutiquedesign.com october 2018
3
2 Keeping the artwork
and lighting schemes
unpretentious finishes
the look without undue
fuss for a chill indoor/
outdoor experience.
3 Summerly is a low-key
version of the rooftop
party spot. White
finishes make the look
more fresh than flash.
Sharan PaSricha
EnnismorE
TimoThy Griffin
EnnismorE
C O U R T E S Y O F E N N I S M O R E ( PA S R I C H A , G R I F F I N ) ; C O U R T E S Y O F T H E H O X T O N , W I L L I A M S B U R G ( T H E H O X T O N , W I L L I A M S B U R G )
2
http://www.boutiquedesign.com
Boutique Design - October 2018
Table of Contents for the Digital Edition of Boutique Design - October 2018
Boutique Design - October 2018
Contents
From the Editor
In This Issue
Check Out boutiquedesign.com
The Buzz
Design Deconstructed
New in New York
David and Sam ’s Excellent Ventures
People’s Choice
Total Immersion
Products: Bdny Exhibitors
Products: Made in New York
Exit Interview
Boutique Design - October 2018 - Intro
Boutique Design - October 2018 - Boutique Design - October 2018
Boutique Design - October 2018 - Cover2
Boutique Design - October 2018 - 1
Boutique Design - October 2018 - 2
Boutique Design - October 2018 - 3
Boutique Design - October 2018 - Contents
Boutique Design - October 2018 - 5
Boutique Design - October 2018 - From the Editor
Boutique Design - October 2018 - 7
Boutique Design - October 2018 - In This Issue
Boutique Design - October 2018 - 9
Boutique Design - October 2018 - Check Out boutiquedesign.com
Boutique Design - October 2018 - 11
Boutique Design - October 2018 - 12
Boutique Design - October 2018 - 13
Boutique Design - October 2018 - 14
Boutique Design - October 2018 - 15
Boutique Design - October 2018 - The Buzz
Boutique Design - October 2018 - 17
Boutique Design - October 2018 - 18
Boutique Design - October 2018 - 19
Boutique Design - October 2018 - 20
Boutique Design - October 2018 - 21
Boutique Design - October 2018 - 22
Boutique Design - October 2018 - 23
Boutique Design - October 2018 - 24
Boutique Design - October 2018 - 25
Boutique Design - October 2018 - 26
Boutique Design - October 2018 - 27
Boutique Design - October 2018 - Design Deconstructed
Boutique Design - October 2018 - 29
Boutique Design - October 2018 - 30
Boutique Design - October 2018 - 31
Boutique Design - October 2018 - 32
Boutique Design - October 2018 - 33
Boutique Design - October 2018 - 34
Boutique Design - October 2018 - 35
Boutique Design - October 2018 - New in New York
Boutique Design - October 2018 - 37
Boutique Design - October 2018 - 38
Boutique Design - October 2018 - 39
Boutique Design - October 2018 - 40
Boutique Design - October 2018 - 41
Boutique Design - October 2018 - 42
Boutique Design - October 2018 - 43
Boutique Design - October 2018 - 44
Boutique Design - October 2018 - 45
Boutique Design - October 2018 - 46
Boutique Design - October 2018 - 47
Boutique Design - October 2018 - 48
Boutique Design - October 2018 - 49
Boutique Design - October 2018 - 50
Boutique Design - October 2018 - 51
Boutique Design - October 2018 - 52
Boutique Design - October 2018 - 53
Boutique Design - October 2018 - 54
Boutique Design - October 2018 - 55
Boutique Design - October 2018 - 56
Boutique Design - October 2018 - 57
Boutique Design - October 2018 - 58
Boutique Design - October 2018 - 59
Boutique Design - October 2018 - 60
Boutique Design - October 2018 - 61
Boutique Design - October 2018 - 62
Boutique Design - October 2018 - 63
Boutique Design - October 2018 - 64
Boutique Design - October 2018 - 65
Boutique Design - October 2018 - 66
Boutique Design - October 2018 - 67
Boutique Design - October 2018 - David and Sam ’s Excellent Ventures
Boutique Design - October 2018 - 69
Boutique Design - October 2018 - 70
Boutique Design - October 2018 - 71
Boutique Design - October 2018 - 72
Boutique Design - October 2018 - 73
Boutique Design - October 2018 - 74
Boutique Design - October 2018 - 75
Boutique Design - October 2018 - 76
Boutique Design - October 2018 - 77
Boutique Design - October 2018 - 78
Boutique Design - October 2018 - 79
Boutique Design - October 2018 - 80
Boutique Design - October 2018 - 81
Boutique Design - October 2018 - 82
Boutique Design - October 2018 - 83
Boutique Design - October 2018 - People’s Choice
Boutique Design - October 2018 - 85
Boutique Design - October 2018 - 86
Boutique Design - October 2018 - 87
Boutique Design - October 2018 - 88
Boutique Design - October 2018 - 89
Boutique Design - October 2018 - 90
Boutique Design - October 2018 - 91
Boutique Design - October 2018 - 92
Boutique Design - October 2018 - 93
Boutique Design - October 2018 - Total Immersion
Boutique Design - October 2018 - 95
Boutique Design - October 2018 - 96
Boutique Design - October 2018 - 97
Boutique Design - October 2018 - 98
Boutique Design - October 2018 - 99
Boutique Design - October 2018 - 100
Boutique Design - October 2018 - 101
Boutique Design - October 2018 - Products: Bdny Exhibitors
Boutique Design - October 2018 - 103
Boutique Design - October 2018 - 104
Boutique Design - October 2018 - 105
Boutique Design - October 2018 - 106
Boutique Design - October 2018 - 107
Boutique Design - October 2018 - 108
Boutique Design - October 2018 - 109
Boutique Design - October 2018 - 110
Boutique Design - October 2018 - 111
Boutique Design - October 2018 - 112
Boutique Design - October 2018 - 113
Boutique Design - October 2018 - 114
Boutique Design - October 2018 - 115
Boutique Design - October 2018 - Products: Made in New York
Boutique Design - October 2018 - 117
Boutique Design - October 2018 - 118
Boutique Design - October 2018 - 119
Boutique Design - October 2018 - 120
Boutique Design - October 2018 - 121
Boutique Design - October 2018 - 122
Boutique Design - October 2018 - 123
Boutique Design - October 2018 - 124
Boutique Design - October 2018 - 125
Boutique Design - October 2018 - 126
Boutique Design - October 2018 - 127
Boutique Design - October 2018 - Exit Interview
Boutique Design - October 2018 - Cover3
Boutique Design - October 2018 - Cover4
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