Boutique Design - December 2018 - 105
WHAT IT MEANS TO BE DESIGNER OF
THE YEAR
IRINA AND OLGA SUNDUKOVA: We still can't
believe it! We think that the award is for our
future achievements-that the judges wanted
to inspire us, to motivate us, to recognize us,
not for what we have done, but for what we
could do in the future. This means that we have
to think seriously about what to wish next!
HOW THAT'S IMPACTING THEIR
BUSINESS STRATEGY
One of our most important accomplishments
in 2018 was learning to say no-even to our
most beloved clients, even to friends-if a
project doesn't fit our vision. If there's any
advice we'd give to young designers it would be,
"Don't waste your time creating projects you
don't like." That's not good for your business or
your clients'. Your body of work needs to
inform clients about what working with your
studio means. We believe that if a client
chooses us, he or she is ready for a bit of craziness and bold design.
HOW THEY GOT THEIR FIRST BREAK IN
HOTEL DESIGN
We got our start in residential design and then
moved into designing restaurants. That got us
noticed by AccorHotels, and they asked us to
design a hotel. At our first interview, Accor's
team told us that they were quite confident
about our proposed concepts for the lobby and
restaurant but had doubts about our design for
the guestrooms. We were surprised-OK,
offended-to hear that because we'd successfully created so many residential bedrooms!
They helped us understand that a bedroom in a
person's home and a hotel guestroom are
completely different stories. And, we helped
them see that our experience with private residences could bring a more livable, home-like
feeling to the guestroom.
N I K I TA K R U C H KO V
WHAT ELSE THEY'VE LEARNED
When we began designing hotels, we were very
attentive to brand standards. We followed every
directive, including placing every piece of furniture the way the standards said. We later realized that, first we should learn standards, and
then we should break them. Now, even hotel
companies' design and operations executives
are asking us to push ourselves. They understand how important it is to improve and
MERCURE K ALININGRAD
DECEMBER 2018 boutiquedesign.com
105
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Boutique Design - December 2018
Table of Contents for the Digital Edition of Boutique Design - December 2018
Boutique Design - December 2018
Contents
From the Editor
In This Issue
Check Out boutiquedesign.com
The Buzz
2018 Gold Key Awards: The Why Factor
Q+A:S+S=Success
Products: Casegoods
Products: Lighting
Exit Interview
Boutique Design - December 2018 - Intro
Boutique Design - December 2018 - Boutique Design - December 2018
Boutique Design - December 2018 - Cover2
Boutique Design - December 2018 - 1
Boutique Design - December 2018 - Contents
Boutique Design - December 2018 - 3
Boutique Design - December 2018 - From the Editor
Boutique Design - December 2018 - 5
Boutique Design - December 2018 - In This Issue
Boutique Design - December 2018 - 7
Boutique Design - December 2018 - Check Out boutiquedesign.com
Boutique Design - December 2018 - 9
Boutique Design - December 2018 - 10
Boutique Design - December 2018 - 11
Boutique Design - December 2018 - The Buzz
Boutique Design - December 2018 - 13
Boutique Design - December 2018 - 14
Boutique Design - December 2018 - 15
Boutique Design - December 2018 - 16
Boutique Design - December 2018 - 17
Boutique Design - December 2018 - 2018 Gold Key Awards: The Why Factor
Boutique Design - December 2018 - 19
Boutique Design - December 2018 - 20
Boutique Design - December 2018 - 21
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Boutique Design - December 2018 - Q+A:S+S=Success
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Boutique Design - December 2018 - 108
Boutique Design - December 2018 - 109
Boutique Design - December 2018 - Products: Casegoods
Boutique Design - December 2018 - 111
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Boutique Design - December 2018 - Products: Lighting
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Boutique Design - December 2018 - Exit Interview
Boutique Design - December 2018 - Cover3
Boutique Design - December 2018 - Cover4
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