Boutique Design - December 2018 - 44

2 0 18 G O L D K E Y AWA R D S

BEST GUESTROOM MIDSCALE

WINNER

FREEHAND LOS ANGELES
THE COMMISSION: Marry the building's 1920s past with

contemporary California lifestyle. Expand upon design themes
that highlight the combination of nature and culture at the
brand's Chicago and Miami locations. Imbue a sense of intimacy within spacious interiors and give guests options with
the addition of superior rooms and suites, shared accommodations and a bunk room. Embrace the flag's signature American
craftsman style.
THE CHARRETTE: The designers layered a modern interpreta-

tion of LA's evolving urban landscape over the hotel's restored
interiors. The color palette takes cues from the muted tones of
California's hills and deserts. Plein air paintings from the 1920s
through the '60s nod to West Coast artists' tendency to create
their work in nature. Guestrooms (167 private and 59 shared)
have a residential feel thanks to various textures and a handcrafted design scheme. Custom millwork recalls the details and
lines of the Arts and Crafts movement.
44

boutiquedesign.com DECEMBER 2018

THE CHALLENGE: Bridging the gap between two eras and uniting

various styles called for pieces tailored to the locale. Embossed
leather headboards, antique Persian rugs in saturated colors and
a curated art collection by Paris-based design studio be-poles
come together for a one-off look. Bathrooms with terrazzo walk-in
showers, separate water closets and freestanding pedestal bathtubs,
as well as marble writing desks with petite settees, up the opulence.
THE COOL STUFF: Completed in 1924 by architecture firm Walker
& Eisen, the building was originally used as office space and was
once home to a publishing company run by "Tarzan" author Edgar
Rice Burroughs. Corridors play up the past with restored marble
floors. Historic office doors with glass sidelights and transoms
repurposed as guestroom entries support the vintage vibe.
THE CARRY-OUT: It's all about balance. Shared rooms and
custom designed cedar bunk beds accommodate budgetconscious travelers while reinforcing the brand's hostel ethos.
Collaborating with California workshops and merchants weaves
in the region's culture for a homegrown aesthetic that appeals to
guests seeking a more upscale experience.

SOURCES
OWNER: AllianceBernstein,
New York; Yucaipa Companies
LLC, Los Angeles; OPERATOR/
PURCHASING COMPANY:
Sydell Group, New York;
DESIGN FIRM: Sydell
Group, New York; ROMAN
AND WILLIAMS BUILDINGS
AND INTERIORS, New York;
ARCHITECT: KFA Architecture,
Santa Monica, California;
GENERAL CONTRACTOR:
Shangri-La Construction,
Los Angeles

PAT R I C K M I C H A E L C H I N

DESIGN FIRM: Sydell Group, New York, with ROMAN AND
WILLIAMS BUILDINGS AND INTERIORS, New York



http://www.boutiquedesign.com

Boutique Design - December 2018

Table of Contents for the Digital Edition of Boutique Design - December 2018

Boutique Design - December 2018
Contents
From the Editor
In This Issue
Check Out boutiquedesign.com
The Buzz
2018 Gold Key Awards: The Why Factor
Q+A:S+S=Success
Products: Casegoods
Products: Lighting
Exit Interview
Boutique Design - December 2018 - Intro
Boutique Design - December 2018 - Boutique Design - December 2018
Boutique Design - December 2018 - Cover2
Boutique Design - December 2018 - 1
Boutique Design - December 2018 - Contents
Boutique Design - December 2018 - 3
Boutique Design - December 2018 - From the Editor
Boutique Design - December 2018 - 5
Boutique Design - December 2018 - In This Issue
Boutique Design - December 2018 - 7
Boutique Design - December 2018 - Check Out boutiquedesign.com
Boutique Design - December 2018 - 9
Boutique Design - December 2018 - 10
Boutique Design - December 2018 - 11
Boutique Design - December 2018 - The Buzz
Boutique Design - December 2018 - 13
Boutique Design - December 2018 - 14
Boutique Design - December 2018 - 15
Boutique Design - December 2018 - 16
Boutique Design - December 2018 - 17
Boutique Design - December 2018 - 2018 Gold Key Awards: The Why Factor
Boutique Design - December 2018 - 19
Boutique Design - December 2018 - 20
Boutique Design - December 2018 - 21
Boutique Design - December 2018 - 22
Boutique Design - December 2018 - 23
Boutique Design - December 2018 - 24
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Boutique Design - December 2018 - 103
Boutique Design - December 2018 - Q+A:S+S=Success
Boutique Design - December 2018 - 105
Boutique Design - December 2018 - 106
Boutique Design - December 2018 - 107
Boutique Design - December 2018 - 108
Boutique Design - December 2018 - 109
Boutique Design - December 2018 - Products: Casegoods
Boutique Design - December 2018 - 111
Boutique Design - December 2018 - 112
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Boutique Design - December 2018 - 114
Boutique Design - December 2018 - 115
Boutique Design - December 2018 - Products: Lighting
Boutique Design - December 2018 - 117
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Boutique Design - December 2018 - 122
Boutique Design - December 2018 - 123
Boutique Design - December 2018 - Exit Interview
Boutique Design - December 2018 - Cover3
Boutique Design - December 2018 - Cover4
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