Boutique Design - December 2018 - 92

2 0 18 G O L D K E Y AWA R D S

BEST HOTEL MIDSCALE
WINNER

CALISTOGA MOTOR
LODGE AND SPA
CALISTOGA, CALIFORNIA

DESIGN FIRM: Brand Bureau (a division of AvroKO), New York
THE COMMISSION: Harken back to the great American road trips

taken by families during the 1950s, '60s and '70s. Take cues from
mid-century cars, camper vans and motor homes while creating
nostalgic, Instagrammable moments for guests to share.
THE CHARRETTE: The retro styling of graphics one may have
encountered while traveling cross country-such as on gas
stations and truck stops, faux wood-paneled vehicles and sports
uniforms-served as the inspiration. Set against a crisp white
backdrop, a color palette of navy and light blues, mustard yellow
and shades of green, as well as woven and striped fabric selections,
set the tone. The designers also took cues from "analog" leisure
activities that were popular in past decades including hula hooping
and jumping rope.
THE CHALLENGE: Amp up the mid-century ambience without

getting kitschy. The lobby balances the intimate size of a small
town general store with the aesthetic of a '70s living room lounge.
A large branded graphic in navy behind the reception desk in lieu
of a traditional logo welcomes guests. Twin green velvet sofas and
a tile-clad fireplace add a chic air to the glass-blocked lounge area.
Bold carpet, quirky artworks and graphic tiles throughout the
property support the retro vibe.
THE COOL STUFF: Camper van-style bench seating in the motor-

lodge-inspired guestrooms transforms into a double bed. In the
lobby, a reproduction vintage cooler houses a mix of snacks and
amenities for the pool, room and road. A large navy super graphic
wrapping the exterior of the Jacuzzi building serves as a punchy
photo op. For the MoonAcre spa, the designers conceptualized a
mash-up between a modern apothecary and a municipal pool from
a fictitious Wes Anderson movie. The reception and lounge areas
have an airy white and gray palette with pops of pink for a feminine
feel, while the locker rooms, tub and steam rooms feature floor-toceiling tile mosaic datums of navy, green, mint and mustard for a
more masculine touch.
THE CARRY-OUT: Dress the room. White walls serve as a canvas

SOURCES
OWNER: Calistoga Hotel Group LP, Deerfield, Illinois; OPERATOR: Filament Hospitality, San Francisco; DESIGN FIRM: Brand Bureau (a division of AvroKO), New York: Greg Bradshaw, Kristina O'Neal, William Harris and
Adam Farmerie, partners; Nicole Campion, design director; ARCHITECT: Signum Architecture, St. Helena, California; PURCHASING COMPANY: Beyer-Brown & Associates, Orlando, Florida; DESIGN CONSULTANTS:
TriMark Federighi Design (kitchen); The Garden Route Co. (landscape); ART & ACCESSORIES: AvroKO; Julie Coyle Art Associates; FABRICS: Designtex; Studio Twist; Valley Forge Fabrics; FURNITURE: All Modern; AvroKO;
CB2; France & Son; Goodshop Manufacturies; John Derian Co.; RH Contract; Teakworks4u; Wayfair; West Elm; YLiving; LIGHTING: Rejuvenation; Rich Brilliant Willing; Schoolhouse Electric; West Elm; PILLOWS: CB2

boutiquedesign.com DECEMBER 2018

AU B R I E P I C K

for graphic lines, colorful tiles and wayfinding. And have a sense of
humor. Cheeky signage, including text reading "pink pills for pale
people" and "snake oil cures," not only entertains guests; it invites
them to snap a pic for social media.

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Boutique Design - December 2018

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