Focus - Summer 2012 - 10
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AVAILABLE
2012 SPBT Industry Landscape Study
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Purchase the 2012 SPBT Industry Landscape Study to receive:
• One VIP ticket to an invite-only roundtable discussion at the SPBT Annual Conference (June 4-7, 2012) to review results and trends • Complete 2012 SPBT Industry Landscape Study delivered via PDF • A one-hour personal consultation with an expert from TGaS Advisors • Complimentary introductory participation in TGaS Advisor’s Virtual How Network, with select access to quarterly VHows
“I’m using the 2012 SPBT Landscape Study to validate current practices and to inform my strategic planning for 2013. It’s the best snapshot of peer practices available.” - Carol Wells, Senior Director, Commercial Training & Development, Genentech
SPBT's L a n d s c a p e 20 1 2 St u d y
More than 40 companies offered qualitative and quantitative information for the study, the largest, most definitive research of current practices and trends in life science commercial training. This thorough analysis - with more than 5000 data points - will enable you to compare resources against peer companies, offer strategic insights to stakeholders, and make sound business decisions.
Life Scienc e
Industry
| Quantit ative
Sur vey
| Qualita tive Inte rviews
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Sneak preview of 2012 data points!
• While companies require 13 days of self-study training for first-time sales reps in diagnostic and primary care settings, post training transfer is minimal • Despite a high external trend impacting companies, only about 25% of PCP and specialty representatives receive training on healthcare reform • Top trends expected over the next few years included advanced selling skills, presenting information digitally, and mobile learning via iPad
“Given the size of training leaders' budgets, for a modest fee the SPBT Industry Landscape Study provides critical data to make the best investment decisions.” – Mike Capaldi, Associate VP, Civic Action & Social Networking, Sanofi “The Landscape Study is an outstanding tool! …nowhere else can we get unbiased data from more than 40 peer companies. This information, reinforces and gives perspective to modify our plans, inside our organization.” – Jim Trunick, Senior Director, Allergan
Study content includes:
• Life Science Industry Overview: current state, internal and external forces, benchmark implications • Quantitative Survey: current and future state of L&D, scope and structure, training metrics, use of technology • Qualitative Interviews: future trends 1-3 Years
Get a Full-Service Offering
An investment of $4,500 for participating companies ($9,000 for non-participating companies). To purchase and for more information contact Miki St. Clair at 540-725-3859 or mstclair@spbt.org.
FPO
Focus - Summer 2012
Table of Contents for the Digital Edition of Focus - Summer 2012
Focus - Summer 2012
From the President: How to Build Your Network
Table of Contents
Table of Contents
Guest Editor: The Evolution of Digital Training
Protecting Your Class from Naysayers
2012 SPBT Industry Landscape Study: Trends, Technology & Training
The Lost ROI from Poor Coaching Practices
Getting the Attention You Deserve
Training that Doesn't Break the Bank
Effective Product Launches on Short Timelines
Leadership Secrets from Pharma Legends
Don't Overlook NPs/PAs in Sales Training
The Case for Continuous Learning
Virtual How
Company News
People News
Ad Index
Focus Contacts
5 Questions with…Julie Clow
Focus - Summer 2012 - Focus - Summer 2012
Focus - Summer 2012 - Cover2
Focus - Summer 2012 - 3
Focus - Summer 2012 - 4
Focus - Summer 2012 - 5
Focus - Summer 2012 - 6
Focus - Summer 2012 - From the President: How to Build Your Network
Focus - Summer 2012 - 8
Focus - Summer 2012 - Table of Contents
Focus - Summer 2012 - 10
Focus - Summer 2012 - Table of Contents
Focus - Summer 2012 - 12
Focus - Summer 2012 - Guest Editor: The Evolution of Digital Training
Focus - Summer 2012 - 14
Focus - Summer 2012 - Protecting Your Class from Naysayers
Focus - Summer 2012 - 2012 SPBT Industry Landscape Study: Trends, Technology & Training
Focus - Summer 2012 - 17
Focus - Summer 2012 - 18
Focus - Summer 2012 - 19
Focus - Summer 2012 - 20
Focus - Summer 2012 - 21
Focus - Summer 2012 - 22
Focus - Summer 2012 - 23
Focus - Summer 2012 - The Lost ROI from Poor Coaching Practices
Focus - Summer 2012 - 25
Focus - Summer 2012 - Getting the Attention You Deserve
Focus - Summer 2012 - 27
Focus - Summer 2012 - 28
Focus - Summer 2012 - Training that Doesn't Break the Bank
Focus - Summer 2012 - 30
Focus - Summer 2012 - 31
Focus - Summer 2012 - Effective Product Launches on Short Timelines
Focus - Summer 2012 - 33
Focus - Summer 2012 - Leadership Secrets from Pharma Legends
Focus - Summer 2012 - Don't Overlook NPs/PAs in Sales Training
Focus - Summer 2012 - The Case for Continuous Learning
Focus - Summer 2012 - Virtual How
Focus - Summer 2012 - Company News
Focus - Summer 2012 - People News
Focus - Summer 2012 - Ad Index
Focus - Summer 2012 - Focus Contacts
Focus - Summer 2012 - 5 Questions with…Julie Clow
Focus - Summer 2012 - Cover3
Focus - Summer 2012 - Cover4
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