Focus Magazine - Summer 2013 - 31
PRODUCTTRAINING
practice of a high-touch anatomy
model or device replica.
• Is that a cadaver in your carry-on?
If you need your customer to travel
to your animal or cadaver lab you
are consuming valuable time and
money. A model can be designed for
portability, allowing you to take it or
even to send it to your client easily
and affordably. Created to be reused
indefinitely with smartly designed
consumables, models ensure that
every physician gets a fresh and
consistent experience.
• Take a test drive. Can you be
certain that the message was
received as intended? Models can
be expressly designed to achieve the
desired outcome each time,
engineered to deliver a specific
experience, inviting the customer to
‘try it’ and learn for themselves the
merits of your product.
• How about a dress rehearsal?
Surgeons may not wish to take their
first try with your device in front of
an audience of their peers. A model
can be manipulated, poked,
prodded, catheterized, incised,
implanted and sutured in private.
• Stretch a sales force. The number of
sales people you have and the
number of potential customers you
wish to reach is never a 1:1 ratio.
Reaching market penetration can be
greatly accelerated with marketing
models. Made in quantity, visually
appealing, tangibly tempting,
branded and sent directly to
prospective clients, 3D marketing
models deliver an experiential
learning and marketing message at
each person’s fingertips.
If you are dreaming of a hands-on
solution that will provide a multisensory learning opportunity, adding
touch to the visual and auditory
content, a 3D model may be just the
vehicle to help you tell a more
engaging, compelling and far more
memorable story. I
Scott Gassel is director of sales for Angiotech, a global medical device company. Email Scott at sgassel@angio.com. Donna Eldridge
is client advocate for PulseR&D. Email Donna at donna@pulsernd.com.
FOCUS | SUMMER 2013 | www.spbt.org
31
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Focus Magazine - Summer 2013
Table of Contents for the Digital Edition of Focus Magazine - Summer 2013
Focus Magazine - Summer 2013
From the President: Why Does Innovation Matter to Training?
Contents
Guest Editor: The Importance of Training Analytics
Front of the Room: Focus on Intention
Conference Recap
Merck's Global Learning Transformation
Building a World-Class Training Organization
Neuroscience and Learning: Lighting up the Brain
iPad Training: The NFL Playbook
3D Models for Marketing Medical Devices
Tactical or Strategic?
Is Your Elevator Pitch Ready?
Virtual How
Member News
World-Class Training Pull Through
Ad Index
Focus Contacts
5 Questions: 5 Questions with ... Dan Pink
Focus Magazine - Summer 2013 - Intro
Focus Magazine - Summer 2013 - Focus Magazine - Summer 2013
Focus Magazine - Summer 2013 - Cover2
Focus Magazine - Summer 2013 - 3
Focus Magazine - Summer 2013 - 4
Focus Magazine - Summer 2013 - From the President: Why Does Innovation Matter to Training?
Focus Magazine - Summer 2013 - 6
Focus Magazine - Summer 2013 - Contents
Focus Magazine - Summer 2013 - 8
Focus Magazine - Summer 2013 - 9
Focus Magazine - Summer 2013 - 10
Focus Magazine - Summer 2013 - Guest Editor: The Importance of Training Analytics
Focus Magazine - Summer 2013 - 12
Focus Magazine - Summer 2013 - Front of the Room: Focus on Intention
Focus Magazine - Summer 2013 - Conference Recap
Focus Magazine - Summer 2013 - 15
Focus Magazine - Summer 2013 - 16
Focus Magazine - Summer 2013 - Merck's Global Learning Transformation
Focus Magazine - Summer 2013 - 18
Focus Magazine - Summer 2013 - 19
Focus Magazine - Summer 2013 - Building a World-Class Training Organization
Focus Magazine - Summer 2013 - 21
Focus Magazine - Summer 2013 - 22
Focus Magazine - Summer 2013 - 23
Focus Magazine - Summer 2013 - Neuroscience and Learning: Lighting up the Brain
Focus Magazine - Summer 2013 - 25
Focus Magazine - Summer 2013 - 26
Focus Magazine - Summer 2013 - 27
Focus Magazine - Summer 2013 - iPad Training: The NFL Playbook
Focus Magazine - Summer 2013 - 29
Focus Magazine - Summer 2013 - 3D Models for Marketing Medical Devices
Focus Magazine - Summer 2013 - 31
Focus Magazine - Summer 2013 - Tactical or Strategic?
Focus Magazine - Summer 2013 - 33
Focus Magazine - Summer 2013 - 34
Focus Magazine - Summer 2013 - 35
Focus Magazine - Summer 2013 - Is Your Elevator Pitch Ready?
Focus Magazine - Summer 2013 - 37
Focus Magazine - Summer 2013 - Virtual How
Focus Magazine - Summer 2013 - 39
Focus Magazine - Summer 2013 - 40
Focus Magazine - Summer 2013 - Member News
Focus Magazine - Summer 2013 - World-Class Training Pull Through
Focus Magazine - Summer 2013 - 43
Focus Magazine - Summer 2013 - Ad Index
Focus Magazine - Summer 2013 - Focus Contacts
Focus Magazine - Summer 2013 - 5 Questions: 5 Questions with ... Dan Pink
Focus Magazine - Summer 2013 - Cover3
Focus Magazine - Summer 2013 - Cover4
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