Georgia Magazine - April 2020 - 28
Byrd's partnerships include Delta Air Lines,
L.L. Bean and Saks Fifth Avenue. The cookie company aims to open 50 retail stores within 10 years.
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Georgia Magazine
www.RHINOSHIELDGA.com
In 1988, the company became Benny
and Kay Curl's. Benny Curl married Byrd
Jr.'s daughter, Kay, and left his 20-year
career at his accounting firm in Atlanta to
run the enterprise.
Curl expanded Byrd's gift business
and developed partnerships, offering
cookies as gourmet gifts. For businesses
looking to partner with the cookie company, Byrd's has a saying: "Your great name,
our great cookies." Clients included The
Walt Disney Co., retailer Saks Fifth Avenue
and London-based Harrods department
store. Last year, Curl won the Specialty
Food Association Lifetime Achievement
Award.
In 2011, the Curls' daughter, Stephanie Lindley, took the lead. In 2018, Lindley
oversaw Byrd's expansion with the addition of a 170-foot oven, and she aims to
open 50 Byrd Cookie Co. retail stores by
2027. (There are 10 stores as of January.)
Lindley is rooted in family and
tradition. She developed Byrd's popular
Key Lime Cooler cookies for her father,
based on his favorite dessert. And when
she wanted to redesign the Byrd logo, she
revived an old cookie-jar design that had
"Byrd" spelled in beautiful red script.
"It was a classic," Curl says.
Hustle back
The logo change started Byrd's "hustle back" period, which is what Repella
calls the company's return to its roots.
People in the gift industry push for
new items, but Byrd's brings simple, triedand-true treats to clients.
"We are a bakery. ... We don't have to
chase packaging and trends," Lindley says.
April 2020
26-29_Byrd_Cookies_B_0420.indd 28
3/13/20 12:09 AM
http://roofover.com
http://www.rhinoshieldga.com
Georgia Magazine - April 2020
Table of Contents for the Digital Edition of Georgia Magazine - April 2020
Contents
Georgia Magazine - April 2020 - Intro
Georgia Magazine - April 2020 - Cover1
Georgia Magazine - April 2020 - Cover2
Georgia Magazine - April 2020 - Contents
Georgia Magazine - April 2020 - 4
Georgia Magazine - April 2020 - 5
Georgia Magazine - April 2020 - 6
Georgia Magazine - April 2020 - 7
Georgia Magazine - April 2020 - 8
Georgia Magazine - April 2020 - 9
Georgia Magazine - April 2020 - 10
Georgia Magazine - April 2020 - 11
Georgia Magazine - April 2020 - 12
Georgia Magazine - April 2020 - 13
Georgia Magazine - April 2020 - 14
Georgia Magazine - April 2020 - 15
Georgia Magazine - April 2020 - 16
Georgia Magazine - April 2020 - 17
Georgia Magazine - April 2020 - 18
Georgia Magazine - April 2020 - 19
Georgia Magazine - April 2020 - 20
Georgia Magazine - April 2020 - 21
Georgia Magazine - April 2020 - 22
Georgia Magazine - April 2020 - 23
Georgia Magazine - April 2020 - 24
Georgia Magazine - April 2020 - 25
Georgia Magazine - April 2020 - 26
Georgia Magazine - April 2020 - 27
Georgia Magazine - April 2020 - 28
Georgia Magazine - April 2020 - 29
Georgia Magazine - April 2020 - 30
Georgia Magazine - April 2020 - 31
Georgia Magazine - April 2020 - 32
Georgia Magazine - April 2020 - 33
Georgia Magazine - April 2020 - 34
Georgia Magazine - April 2020 - 35
Georgia Magazine - April 2020 - 36
Georgia Magazine - April 2020 - 37
Georgia Magazine - April 2020 - 38
Georgia Magazine - April 2020 - 39
Georgia Magazine - April 2020 - 40
Georgia Magazine - April 2020 - 41
Georgia Magazine - April 2020 - 42
Georgia Magazine - April 2020 - 43
Georgia Magazine - April 2020 - 44
Georgia Magazine - April 2020 - 45
Georgia Magazine - April 2020 - 46
Georgia Magazine - April 2020 - Cover3
Georgia Magazine - April 2020 - Cover4
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