3 What’s so good about whole wheat? All flours contain wheat’s endosperm, the inside part of the kernel, but whole wheat flour is made from the whole grain. It packs a nutritional boost of antioxidants, protein, fiber, B vitamins and minerals. Experts recommend eating three servings daily of whole grains to protect against diseases such as heart disease and cancer. How do I measure and store whole wheat flour? Spoon flour without sifting into a dry-ingredient measuring cup and level off. For best flavor and longest shelf life, store flour in a resealable food-storage plastic bag in the refrigerator or freezer. Flour can be stored at room temperature in an airtight container for up to eight months. How do I substitute whole wheat flour in my recipes? Start by substituting up to half the white flour called for in your recipes. Because whole wheat flour absorbs more liquid than white flour does, you may need to increase the liquid in the recipe. Are there differences among whole wheat flours? Gold Medal® whole wheat flour is carefully milled to an even, medium-fine granulation, which makes it extremely adaptable for delicious baked goods. Bake up something tasty today with Gold Medal® whole wheat flour!