Greater New York Dental Meeting Program Guide 2009 - 37

Saturday Afternoon Half Day Seminars John C. McManama, D.D.S. Jamaica Plain, MA Prof., General Dentistry, Boston Univ.; Private Practice See application on page 3. Admission by badge and ticket only. Time: 1:00 - 4:00 Location: 1E10 Tuition: $125.00 Dentist Recommended for: Dentists Course: 2120 Credit: 3 CEUs “Measure twice, cut once!” The key to achieving predictable indirect restorations in dentistry is “getting it right the ﬁrst time.” This includes Learn to: • make logical decisions in the selection of crowns, onlays, veneers, using the best materials and the best techniques. A great material used posts and core materials poorly or in the wrong place, results in a poor restoration. Intended • take predictable ﬁnal impressions for general restorative dentists of all experience levels, this half• understand the steps involved for cementing all types of day seminar focuses on several every-day procedures with unbiased restorations suggestions about material selection and technique. Topics include: a logical comparison of the many different types of crown options in 2009 (old vs new); gingival retraction and tissue management; ﬁnal impressions; (present & future) cements and cementation techniques; posts, Presiding: Amarilis A. Jacobo, D.D.S., Bronx, NY cores and restoring endodontically-treated teeth; why a ferrule is so President, Dominican Dental Association, USA Crown & Bridge 101: A 2009 Update On Basic Techniques for Indirect Restorations important; thick & thin veneers and real world “evidence-based” treatment planning. Anthony R. Cardoza, D.D.S. El Cajon, CA Imperial County Coroner, State of California, Dept. of Justice; Dir., California Dental Identiﬁcation Team See application on page 3. Admission by badge and ticket only. Time: 1:00 - 4:00 Course: 2130 Location: 1E11 Credit: 3 CEUs Tuition: $125.00 Dentist $60.00 Auxiliary Recommended for: Dentists, Hygienists, Assistants, Administrative Staff, Lab Technicians, Students Learn to: • obtain a better understanding of how local/state/federal agencies and organizations may utilize dental professionals to respond to a disaster • understand the evolution of mass disaster management from the perspective of forensic dentistry • understand basic triage principles Presiding: Robert D. Halikias, D.D.S., Brooklyn, NY Past President, Second District Dental Society Time: 1:00 - 4:00 Course: 2140 Location: 1E13 Credit: 3 CEUs Tuition: $125.00 Dentist $60.00 Auxiliary Recommended for: Dentists, Hygienists, Assistants, Administrative Staff, Lab Technicians, Students Learn: • the 12 most effective dental marketing tactics and how to use each one of them • to improve the 3 most important web tactics: trafﬁc, action and conversion • to thrive in a heavily saturated (and costly) culture of dental marketing propaganda • to implement a tracking system and the speciﬁc questions to ask to accurately track every penny you spend on marketing to see its ROI in action Presiding: Richard J. Pitz, D.M.D., New York, NY Past Treasurer, New York County Dental Society If a disaster occurred in your community, would you be prepared? Does your local public health department have enough trained personnel to handle such a disaster? In this presentation, the clinician discusses how you may be called upon to help your community respond to a major public health disaster. Learn how dental professionals may be asked to assist during a disaster. Receive an introduction to basic triage principles and learn what you should have on hand to help you survive during a disaster. In addition, the clinician discusses the evolution of mass disaster management from a perspective of forensic dentistry. Dentistry’s Role in a Bioterrorism/Mass Disaster Scenario Kirk Behrendt, B.A. Leawood, KS CEO, Act Dental See application on page 3. Admission by badge and ticket only. Dentists have become distraught with the diminishing ROI (Return on Investment) they have experienced with their marketing efforts. Marketing in dentistry has changed more in the last 3 years than it had changed in the 50 years before it. Guessing about what works can prove to be a very costly mistake. This one day high-energy program is designed to show you the “in the trenches” strategies that work and don’t work in dentistry. Come and see the 12 different marketing techniques that you can start using as soon as you get back to your practice. The 12 Most Effective Dental Marketing Tactics for the Exceptional Practice 37 SATURDAY NOVEMBER 28

Greater New York Dental Meeting Program Guide 2009

Table of Contents for the Digital Edition of Greater New York Dental Meeting Program Guide 2009