Greater New York Dental Meeting Program Guide 2013 - 128

wednesday Morning half Day Seminars
christine Taxin
Ardsley, NY
Adj. Instr., New York University

Noel Ananthan, D.D.S.
Toronto, Ontario, canada
Private Practice

9:00 - 12:00
3 CEUs
Course 6150
$140.00
Recommended for: D h A R S g

9:00 - 12:00
Course 6160
Recommended for: D h A R

DeNTAl TO MeDicAl cROSS cODe BilliNg
The dental office staff learns that billing certain dental procedures
to medical insurance has multiple benefits to both patients and
dental practices. Become your patient’s hero by maximizing their
dental and medical benefits. Dental practices will see an increase in
case acceptance, production and referrals. Participants learn about
the different types of medical billing and how to complete a medical claim form for dental implants, periodontal treatment, sleep
apnea and TMD.
learn:
• the benefits of submitting to medical insurance: why and how it
can be done
• the first steps: review patient health histories and build
communication skills
• electronic billing and why must it be done this way
• the S.O.A.P format for documentation and narrative writing
Presiding: James H. Doundoulakis, D.M.D., M.S., New York, NY
President, New York County Dental Society
lynn w. Solomon, D.D.S., M.S.
fort lauderdale, fl
Dipl., Amer. Bd. of Oral and Maxillofacial
Pathology; Assoc. Prof., Nova Southeastern
Univ.
9:00 - 12:00
course 6170
Recommended for: D h S

3 CEUs
$140.00

ORAl MANifeSTATiONS Of SkiN DiSeASeS
Although the oral cavity is lined with mucosa, not skin, there are
dermatologic conditions that may manifest in the mouth. From oral
ulcerations, as the presenting sign of pemphigus vulgaris, to desquamative gingivitis as a manifestation of lichen planus, to intraoral
papules of Darier’s disease, the oral cavity may harbor signs associated with dermatologic disorders. This presentation also covers oral
lesions associated with bullous and non-bullous skin diseases.
learn to:
• obtain a pertinent dermatologic history
• recognize oral lesions that indicate skin disease
• diagnosis and management of oral dermatologic conditions
Presiding: Richard Kahn, D.D.S., New Brunswick, NJ
Past President, New Jersey Dental Association

3 CEUs
$140.00

cOSMeTicAllY fOcuSeD ShORT-TeRM
ORThODONTicS fOR eveRY gP
Short Term Orthodontics (STO) is a conservative and cosmetic approach to treating adult patients with crooked teeth. This system is
suitable for the General Practitioner and does not require previous
orthodontic experience. Utilizing proven orthodontic principles
and a simplistic system, General Practitioners can deliver it with
ease, confidence and predictability.
learn:
• to outline the current trend for conservative cosmetic dentistry
• the concept of Short Term Orthodontics and how General
Practitioners can offer it
• how STO can realistically offer orthodontic options for adult
cosmetic patients
• how STO differs from the objectives of Comprehensive
Orthodontics and the limitations of STO
• the market that desires STO and how it differs from removable
Aligner patients
Presiding: Amrish K. Parikh, B.D.S., Brooklyn, NY
President, Second District Dental Society
Sponsored by

xana winans, B.A.
Milton, PA
Pres. & Owner, Golden Proportions
Marketing Inc.
9:00 - 12:00
Course 6200
Recommended for: D h A R l S g

3 CEUs
$95.00

SuPeRchARge YOuR SOciAl MeDiA MARkeTiNg
Web and social media marketing has become as critical as having
a phone number for a practice. Yet many doctors and teams are
unsure of how to use these tools to their benefit and how to maximize these media to generate new patients. Participants will learn
how to optimize accounts, build and engage their audience.
learn:
• to build your Facebook fan base and engage your followers
• how and what to tweet on Twitter
• about blogging topics and why it helps your website to rank
• how and where to post online reviews
• how to measure social media ROI
Presiding: Jeffrey Dorfman, D.M.D., New York, NY
Past Member, Dental Market Place, New York County Dental Society

128

See application on page 10 for ticket purchase.

Greater New York Dental Meeting Program Guide 2013

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