Greater New York Dental Meeting Program Guide 2016 - 88

Monday Morning & Afternoon Half day Seminars
Social Media Programs
LEONARD F. TAU, D.M.D.
Course: 4390
Tuition: $175.00
Recommended for: D, H, A, R, S

9:00 - 12:00
3 CEUs

USING THE INTERNET TO ATTRACT NEW PATIENTS
Traditional marketing has gone the way of the dodo bird and dinosaurs. Dentists wanting to grow their practice must be online or
become extinct. The internet has become the main way that potential patients search for a dentist. A practice's digital footprint needs
to include a great, interactive website found during local search, a
solid online reputation, a well-branded social media campaign and
mobile marketing. New patients are the life blood of any practice.
Around the country, dentists struggle to attract new patients as
patients postpone elective treatment. Learn how to leverage online
marketing to attract new patients and increase case acceptance.
Learn:
* why 'content is king' for Google Juice
* to give your patients a wow experience
* what you need to do to diﬀerentiate your practice from the
competition

EDWARD J. ZUCKERBERG, D.D.S.
Course: 4400
Tuition: $175.00
Recommended for: D, H, A, R, S

2:30 - 5:00
3 CEUs

HOW YOU SHOULD BE USING FACEBOOK
NOW TO PROMOTE YOUR PRACTICE
Attendees learn the current state of the art methodology to increase
viewership for the content on their Facebook pages. Establishing an
advertising budget, techniques for targeting and building custom
audiences and promoting their oﬃces via internal and external
marketing is emphasized.
Learn:
* how to increase your audience on Facebook through proven
techniques
* to establish a budget for Facebook marketing based on your
individual oﬃce needs
* to create custom audiences to promote your practice through
internal and external marketing techniques
Presiding: Michael L. Cali, B.S., D.D.S., Brooklyn, NY
Chairman, Greater New York Dental Meeting

Presiding: Susan Kolin-Liebman, D.M.D., Brooklyn, NY
Member, Second District Dental Society

Sponsored by

Sponsored by

Monday Aﬃliated Groups
New York Academy Section of
Dentistry & Oral Health
Course: 4780
Tuition: $25.00
Recommended for: D

9:45 - 12:45
3 CEUs

New York Chapter of the
American Society of Geriatric Dentistry
Course: 4790
Tuition: $25.00
Recommended for: D

2:00 - 4:30
3 CEUs

Scientific Session

Scientific Session

SHAHID R. AZIZ, D.M.D., M.D.

Moderator: Terry E. Grant, D.M.D.

MEDICINE REVIEW FOR THE DENTAL PROFESSIONAL

ARNOLD I. LIEBMAN, D.D.S.
ESTHETIC DENTISTRY ON THE OLDER PATIENT

American Association
of Women Dentists
Course: 4810
6:00 - 8:30
Tuition: $25.00
3 CEUs
Recommended for: D
Badge & Ticket required for admission
Location: New York Marriott Marquis Hotel, Wilder Room, 4th
Floor
Reception
6:00-6:30
RENEE JOSKOW, D.D.S., M.P.H.
CANCER AND THE DENTAL TREATMENT
Presiding: Sherrill Fay, D.M.D., M.D., New York, NY
Member, New York County Dental Society

Attend course 4810 and 3150 on page 47 for $55.00.
Same attendee must attend both courses.
These courses are non-transferable.

88

REED MOLLINS
ONLINE REPUTATION MANAGEMENT FOR
TODAY AND TOMORROW/SOCIAL MEDIA
Meeting is open to all oral health care providers of the elderly.

International Academy
of Dental Facial Esthetics
Course: 4800
Tuition: $25.00

Recommended for: D

6:00 - 8:30
3 CEUs

Badge & Ticket required for admission

Scientific Session
Location: The Harmonie Club (4 East 60th Street, New York, NY)
Moderators: David L. Hoexter, D.M.D. & George Freedman, D.D.S.
GORDON J. CHRISTENSEN, D.D.S., M.S.D., Ph.D.
THE RESPONSIBILITY AND PRIVILEGE FOR ORAL DIAGNOSIS

Greater New York Dental Meeting Program Guide 2016

Table of Contents for the Digital Edition of Greater New York Dental Meeting Program Guide 2016

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