Goleta Magazine 2018 - 16

''

I love plants. I'm a plant
guy first, then a numbers
guy. You have to be a
numbers guy to survive."
RON CAIRD
Founder of Por La Mar Nursery

DRIVING INTO POR LA MAR you lose all sight
of the city as you become surrounded by rows of flowers and large greenhouses. Tucked between Hollister
Avenue and the Pacific Ocean, the sprawling urban farm
stretches 120 acres with most the land being used to
grow ornamental plants.
Ron Caird and his family have been farming for generations. His father founded the first landscape business
in Santa Barbara, helping to develop Alice Keck Park and
Lotusland.
After graduating from Cal Poly as a horticulture major,
Caird continued to farm while his now wife, Pat, became a
school teacher. The pair were selling plants out of their VW
Van and their business took off from there.

16

GOLETA MAGAZINE

GoletaChamber.com

In 1972, they purchased their first six acres off Patterson
avenue to grow potted plants. Today, their footprint in
Goleta expands 120 acres and they farm an additional 500
acres in Santa Maria.
Por La Mar specializes in mini-roses and hydrangeas, spring
bulbs such as tulips and season items such as Christmas
Zygocactus. Many of their plants they breed themselves.
Goleta's mild climate and bright light create an ideal environment for their business to thrive.
The majority of their business is wholesale and mass market
shipping. From Trader Joe's to 1-800-Flowers, plants and
flowers grown on their land are shipped nationwide.
Ron's daughter, Erin, oversees their sales and marketing
and explains the variety of channels they ship through.



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Table of Contents for the Digital Edition of Goleta Magazine 2018

Contents
Goleta Magazine 2018 - 1
Goleta Magazine 2018 - 2
Goleta Magazine 2018 - Contents
Goleta Magazine 2018 - 4
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