GRAND Magazine - March/April 2017 - Subscribe Today! - 7

New Underwear Company Makes It OK to "Slip Up!"
Confitex-the Confidence
Undergarment Company-
Introduces Beautiful, Functional, Eco-Friendly
Underwear Product Range for People with
Light Bladder Leakage

Confitex, the world's first, washable incontinence
lingerie is set to be a game-changer for the one-inthree women that suffer from bladder leakage.
Until now, women had to make do with bulky disposable pads, but Confitex has launched a range of
beautifully designed, washable and reusable incontinence lingerie, which look and feel just like regular
underwear, allowing wearers to be confident about
their daily lives.
"Our underwear is beautiful, environmentally
responsible and perfect for people who don't want
their condition to hold them back," says Confitex
co-founder and CEO Dr. Mark Davey, who first
launched the brand in New Zealand. "Pads and disposable underwear are neither environmentally friendly
nor overly comfortable - and buying them regularly
is costly and can be embarrassing at the supermarket
or drug store. Because Confitex look just like normal
underwear, the embarrassment factor is removed and
they can simply be put in the wash after each wear,
making them a far more cost-effective and environmentally friendly option."
Indeed, adults with light bladder leakage go
through as many as four to six disposable pads a day.
And disposable diapers-which can take up to 500
years to biodegrade-comprise as much as 15% of all
landfill waste. Confitex not only keeps approximately
1,500 pads per person per annum out of landfills,
it also offers significant cost savings to consumers,
given that the annual cost of using pads for moderate incontinence sufferers can be nearly $2,000 a
year versus the cost of purchasing several pairs of
underpants.

Pelvic floor weakness, leading to a loss of bladder control, is usually associated with having had
a baby or simply getting older, but young women
can also be at risk of developing incontinence
by doing too many high-intensity interval training (HIIT) work outs. A larger issue might be perceived stigma surrounding the issue. "People are
ashamed," says Dr. Lynsey Hayward, president of
the International Urogynecological Association.
"People hide. They stop going to social functions.
They work around the problem. They stop exercising, playing football with the kids. . . They make
their lives smaller to keep the problem secret. A lot
of women don't tell their husbands."
And bladder incontinence isn't exclusive to
women, either: men with prostate problems suffer
from it too, with one in 10 having the condition. In
response, Confitex has also designed men's trunk
briefs, which look and feel just like regular briefs.
Confitex products are available in light and moderate absorbency line in a range of colors and styles.
Use coupon code GRAND at www.confitexunderwear.com for free shipping.

Dr. Mark Davey,
Co-founder,CEO
of Confitex

"Our underwear
is beautiful,
environmentally
responsible and
perfect for people
who don't want their
condition to hold
them back."

http://www.confitex.co.uk/ http://www.iuga.org/?page=board http://www.confitex.co.uk/ http://www.confitex.co.uk/ http://www.confitex.co.uk/ http://www.confitexunderwear.com http://www.confitexunderwear.com

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