GRAND Magazine - Summer 2020 - 9

beauty

Pro-age beauty: 3 makeup tips for over 60 gals
BY KAT VON ROHR

t BOOM!, we believe women are beautiful at every age
and in every stage of life.
The beauty you have now may be different from
your 20s and 30s, but it's just as real. As you age, you
become more confident, more comfortable, more experienced, more intelligent and more yourself. That makes
you more beautiful.
Many of the makeup tips, tutorials and demos created today are for women under 40 or they presume
you prefer to hide or disguise signs of aging.
BOOM!'s pro-age makeup and skin care is
designed to reveal your natural beauty, rather
than conceal it.
Here are three of our best makeup tips to help
women over 60 reveal their natural beauty.
1. CREATE A WELL-MOISTURIZED BASE.
After 60, it's a good idea to deeply moisturize your face every
day, especially before applying makeup. Moisturizing gives your
skin a fresh and dewy look that's beautiful at every age.
We suggest choosing an all-natural moisturizer with ingredients you can trust like beeswax. Applying a moisturizer with
beeswax provides an extra layer of protection against harsh
weather and pollution. Beeswax also keeps your natural moisture inside while it smooths and softens your skin.
While you're at it, choose a moisturizer that works for your
whole face and body, like Boomsilk, our all-natural moisturizer
made with beeswax and honey.
Apply your moisturizer and let it absorb before you apply
makeup. We suggest carrying a moisturizer with you for quick
9 GRAND

Summer 2020

glow-without adding texture to your skin. Together, these
sticks serve as moisturizer, lipstick, contour, blush, highlighter
and more. You can also toss your Boomstick Trio in your purse
for easy touch-ups on the go.

moisturizing touch-ups on your face, cuticles and hands
throughout the day.
2. SWITCH TO CREAMY, LUXURIOUS MAKEUP.
It's time to leave the powder cosmetics you used in your 20s
and 30s in the dust.
Powder adds and accentuates texture by drawing attention
to fine lines and wrinkles. It settles into creases making them
appear deeper and more visible.
Powder also dries out your skin further, which can make your
makeup look cakey as the day progresses.
In contrast, cream cosmetics add to and preserve your skin's
moisture, so your makeup looks fresh all day long. They also
blend more easily on drier skin and help minimize skin's texture.
We suggest our Boomstick Trio. These three creamy, multitasking makeup sticks are designed to enhance your natural

3. AFTER 60, LESS MAKEUP IS MORE.
Rather spend time with your grandkids than put on
makeup? Good news... less makeup is more, especially
after 60.
Too much makeup can dull your complexion over
time, hiding your natural radiance. Wearing a full
face of makeup also hides your features-and
conceals your own beauty.
If your makeup takes longer than 10 minutes,
you're likely wearing too much. We suggest sticking
to a few basics like lipstick, cream-based blush and mascara.
While you're at it, choose products that pull double and triple
duty as much as possible.
Not only will you cut down on time spent applying products
and save money, you'll also create a glowing look that highlights your natural beauty.
With just a few shifts in your approach, you can enjoy
makeup and skin care more than ever-and look beautiful as
yourself-at 60 and beyond.

Want to try these makeup tips? Right now, BOOM! is
offering GRAND Magazine readers a discount on our
#1 product, Boomstick Trio. Just use the code GRAND
and you'll save 5% on these creamy cosmetic sticks in
our store at boombycindyjoseph.com.
Continued on next page

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GRAND Magazine - Summer 2020

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