GRAND Magazine- Winter 2021 - 26

tech talk

All things podcast
BY DEANNA SHOSS

to share knowledge, now a podcast is a way to make
a living. Mommycast was the first podcast, in 2008,
In 2020, 55% of people in the US, or 155 million,
have listened to a podcast at least once. That is more to sign a six-figure deal with Dixie. In 2020, The Joe
than double the 23% who had listened to a podcast in Rogan Experience is one of the most listened to pod2010. 37% or 104 million people listened to podcasts casts ever. Rogan just signed a $100 million exclusive
deal with Spotify, a Swedish (and easy to use) audio
monthly in 2020. As with much technology, it does
streaming and media services provider. In 2019 he was
skew younger, with 49% of 12 to 34-year-olds listenmaking $75,000 per episode from advertisers wanting to podcasts. However, 22% for the 55 plus crowd
ing to reach the people making up his 140 million
are already on board and active!
monthly views.

It's not just for the kids

odcasts are audio recordings you can listen to
from your computer, smartphone, or any mobile
device. It's kind of like the old mystery theater
you used to listen to under the covers on your transistor radio. Except that now you're in control. You can
listen on-demand, when and where you want, and
you can find podcasts on just about any topic you
can imagine. From true crime to gardening to UFOs,
cooking comedy, and more. Just Google your " favorite
topic + podcast, " (i.e. " skydiving podcast " ) and you will
likely yield more than a few " Top 10 podcasts about... "
lists. With Apple podcasts alone hosting 1.68 million
podcasts and 41.9 million episodes in 2020, you will
never lack for something to enjoy.

26 GRAND

WINTER 2021

...podcasters may have originally What to Listen to and How to Listen
You may already be a pro-in which case, help your
started to be hip and cool and to
friends by sharing your favorites (and share your best
share knowledge, now a podcast is a tips in the comments). If you are new, however, start
with the topic you are interested in or want to learn
way to make a living.

Podcasting is not as new as you would imagine.
Podcasts were invented in 2004. George W Bush was
the first president, in 2005, to have his weekly address
delivered as a podcast. President Obama was interviewed on Marc Maron's popular WTF podcast in
2015. And while WTF is exactly what you think it is
(or ask your adult child or teenage grandchild if you
don't know) it has more than 6 million downloads
per month-more reach than you could ever achieve
through traditional media. And, while podcasters
may have originally started to be hip and cool and

more about, as opposed to thinking " I should listen
to podcasts. " Or start with someone you like: an actor,
author, thinker, politician, etc., and search with that
magic formula: " topic or person's name " followed by
" podcast. " For example, search Malcolm Gladwell's
podcast Revisionist History, where " every episode
re-examines something from the past-an event, a
person, an idea, even a song-and asks whether we
got it right the first time. " Search " grandparenting
podcast " and you'll discover The Grand Life, produced
by grandparents (to nine grandchildren) Emily Morgan
and her husband Michael. The Grand Life, a new

https://www.facebook.com/MommyCast https://www.inspirationfeed.com/best-joe-rogan-podcasts/ https://www.inspirationfeed.com/best-joe-rogan-podcasts/ http://www.revisionisthistory.com/ http://www.wtfpod.com/ https://thegrandlife.libsyn.com/lives-well-lived

GRAND Magazine- Winter 2021

Table of Contents for the Digital Edition of GRAND Magazine- Winter 2021