GRAND Magazine - Spring 2022 - 27
tech talk
How to sound cool while you figure out social media
I
BY DEANNA SHOSS
f you're 30 and you say you are not that into social media people would probably
think you were cool and hip or even an artist. But if you're over 50 and you say
you're not into social media, people may likely assume that's a euphemism for an
age-related lack of understanding of how it works. And even when you do indulge, as
soon as you understand one platform, like Facebook or YouTube, everyone moves to
Instagram and TikTok or whatever is coming next.
Form follows function
The truth is that the need (not fun, desire, but actual, functional
NEED) for social media is not necessarily for everyone. Take my husband...please!
(Raise your hand if you get
that reference). When he worked inside of
a big corporation, he would tell me he didn't
have time for that stuff and that social media
for business was a complete waste of time. And
in my husband's case, for his specific work in
global commodities, he was right. Now that he is
an entrepreneur, however, LinkedIn is a perfect
platform for reconnecting with former colleagues
and building a network for referrals.
Call out: " And even when you do indulge, as soon as
you understand one platform, like Facebook or YouTube, everyone
moves to Instagram and TikTok or whatever is coming next. "
Social media or no social media, my husband was right in both
situations. Real-life needs and strategy should be the driver. Social
media platforms are simply the tools or vehicles to get there.
27 GRAND Winter 2022
Continued on next page
https://www.youtube.com/watch?v=KVGVJGX--o0
https://www.youtube.com/watch?v=KVGVJGX--o0
GRAND Magazine - Spring 2022
Table of Contents for the Digital Edition of GRAND Magazine - Spring 2022
Contents
GRAND Magazine - Spring 2022 - Cover1
GRAND Magazine - Spring 2022 - 2
GRAND Magazine - Spring 2022 - 3
GRAND Magazine - Spring 2022 - Contents
GRAND Magazine - Spring 2022 - 5
GRAND Magazine - Spring 2022 - 6
GRAND Magazine - Spring 2022 - 7
GRAND Magazine - Spring 2022 - 8
GRAND Magazine - Spring 2022 - 9
GRAND Magazine - Spring 2022 - 10
GRAND Magazine - Spring 2022 - 11
GRAND Magazine - Spring 2022 - 12
GRAND Magazine - Spring 2022 - 13
GRAND Magazine - Spring 2022 - 14
GRAND Magazine - Spring 2022 - 15
GRAND Magazine - Spring 2022 - 16
GRAND Magazine - Spring 2022 - 17
GRAND Magazine - Spring 2022 - 18
GRAND Magazine - Spring 2022 - 19
GRAND Magazine - Spring 2022 - 20
GRAND Magazine - Spring 2022 - 21
GRAND Magazine - Spring 2022 - 22
GRAND Magazine - Spring 2022 - 23
GRAND Magazine - Spring 2022 - 24
GRAND Magazine - Spring 2022 - 25
GRAND Magazine - Spring 2022 - 26
GRAND Magazine - Spring 2022 - 27
GRAND Magazine - Spring 2022 - 28
GRAND Magazine - Spring 2022 - 29
GRAND Magazine - Spring 2022 - 30
GRAND Magazine - Spring 2022 - 31
GRAND Magazine - Spring 2022 - 32
GRAND Magazine - Spring 2022 - 33
GRAND Magazine - Spring 2022 - 34
GRAND Magazine - Spring 2022 - 35
GRAND Magazine - Spring 2022 - 36
GRAND Magazine - Spring 2022 - Cover4
https://www.nxtbook.com/nxtbooks/grand/2024fall
https://www.nxtbook.com/nxtbooks/grand/2024summer
https://www.nxtbook.com/nxtbooks/grand/2024spring
https://www.nxtbook.com/nxtbooks/grand/2024winter
https://www.nxtbook.com/nxtbooks/grand/2023fall
https://www.nxtbook.com/nxtbooks/grand/2023summer
https://www.nxtbook.com/nxtbooks/grand/2023winter
https://www.nxtbook.com/nxtbooks/grand/2022fall
https://www.nxtbook.com/nxtbooks/grand/2022summer
https://www.nxtbook.com/nxtbooks/grand/2022spring
https://www.nxtbook.com/nxtbooks/grand/2022winter
https://www.nxtbook.com/nxtbooks/grand/2021fall
https://www.nxtbook.com/nxtbooks/grand/2021summer
https://www.nxtbook.com/nxtbooks/grand/2021spring
https://www.nxtbook.com/nxtbooks/grand/2021winter
https://www.nxtbook.com/nxtbooks/grand/2020fall
https://www.nxtbook.com/nxtbooks/grand/2020fall_v2
https://www.nxtbook.com/nxtbooks/grand/2020summer
https://www.nxtbook.com/nxtbooks/grand/2020spring
https://www.nxtbook.com/nxtbooks/grand/2020winter
https://www.nxtbook.com/nxtbooks/grand/20191112
https://www.nxtbook.com/nxtbooks/grand/20190910
https://www.nxtbook.com/nxtbooks/grand/20190708
https://www.nxtbook.com/nxtbooks/grand/20190506
https://www.nxtbook.com/nxtbooks/grand/20190304
https://www.nxtbook.com/nxtbooks/grand/20190102
https://www.nxtbook.com/nxtbooks/grand/20181112_drm
https://www.nxtbook.com/nxtbooks/grand/20181112
https://www.nxtbook.com/nxtbooks/grand/20180910
https://www.nxtbook.com/nxtbooks/grand/20180708
https://www.nxtbook.com/nxtbooks/grand/20180506
https://www.nxtbook.com/nxtbooks/grand/20180304
https://www.nxtbook.com/nxtbooks/grand/20180102
https://www.nxtbook.com/nxtbooks/grand/20171112
https://www.nxtbook.com/nxtbooks/grand/20170910
https://www.nxtbook.com/nxtbooks/grand/20170708
https://www.nxtbook.com/nxtbooks/grand/20170506
https://www.nxtbook.com/nxtbooks/grand/20170304
https://www.nxtbook.com/nxtbooks/grand/20170102
https://www.nxtbook.com/nxtbooks/grand/20161112_v3
https://www.nxtbook.com/nxtbooks/grand/20160910_v3
https://www.nxtbook.com/nxtbooks/grand/20160708_v3
https://www.nxtbook.com/nxtbooks/grand/20160506_v3
https://www.nxtbook.com/nxtbooks/grand/20160304_v3
https://www.nxtbook.com/nxtbooks/grand/20160102_v3
https://www.nxtbook.com/nxtbooks/grand/20151112_v3
https://www.nxtbook.com/nxtbooks/grand/20150910_v3
https://www.nxtbook.com/nxtbooks/grand/20150708_v3
https://www.nxtbook.com/nxtbooks/grand/20150506_v3
https://www.nxtbook.com/nxtbooks/grand/20150304_v3
https://www.nxtbook.com/nxtbooks/grand/20150102_v3
https://www.nxtbook.com/nxtbooks/grand/201401112_v3
https://www.nxtbook.com/nxtbooks/grand/20140910_v3
https://www.nxtbook.com/nxtbooks/grand/20140708_v3
https://www.nxtbook.com/nxtbooks/grand/20140506_v3
https://www.nxtbook.com/nxtbooks/grand/20140304_v3
https://www.nxtbook.com/nxtbooks/grand/20140102_v3
https://www.nxtbook.com/nxtbooks/grand/20131112_v3
https://www.nxtbook.com/nxtbooks/grand/20130910_v3
https://www.nxtbook.com/nxtbooks/grand/20130708_v3
https://www.nxtbook.com/nxtbooks/grand/20130506_v3
https://www.nxtbook.com/nxtbooks/grand/20130304_v3
https://www.nxtbook.com/nxtbooks/grand/20130102_v3
https://www.nxtbook.com/nxtbooks/grand/20121112_v3
https://www.nxtbook.com/nxtbooks/grand/20120910_v3
https://www.nxtbook.com/nxtbooks/grand/20120708_v3
https://www.nxtbook.com/nxtbooks/grand/20120506_v3
https://www.nxtbook.com/nxtbooks/grand/20120304_v3
https://www.nxtbook.com/nxtbooks/grand/20120102_v3
https://www.nxtbook.com/nxtbooks/grand/20111112_v3
https://www.nxtbook.com/nxtbooks/grand/20110910_v3
https://www.nxtbook.com/nxtbooks/grand/20110708_v3
https://www.nxtbook.com/nxtbooks/grand/20110506_v3
https://www.nxtbook.com/nxtbooks/grand/20110304_v3
https://www.nxtbook.com/nxtbooks/grand/20110102_v3
https://www.nxtbook.com/nxtbooks/grand/20101112_v3
https://www.nxtbook.com/nxtbooks/grand/20100910_v3
https://www.nxtbook.com/nxtbooks/grand/20100708_v3
https://www.nxtbook.com/nxtbooks/grand/20100506_v3
https://www.nxtbook.com/nxtbooks/grand/20100304_v3
https://www.nxtbook.com/nxtbooks/grand/201001_v3
https://www.nxtbook.com/nxtbooks/grand/200912_v3
https://www.nxtbook.com/nxtbooks/grand/200911_v3
https://www.nxtbook.com/nxtbooks/grand/200910_v3
https://www.nxtbook.com/nxtbooks/grand/200909_v3
https://www.nxtbook.com/nxtbooks/grand/200908_v3
https://www.nxtbook.com/nxtbooks/grand/200907_v3
https://www.nxtbook.com/nxtbooks/grand/200906_v3
https://www.nxtbook.com/nxtbooks/grand/200905_v3
https://www.nxtbook.com/nxtbooks/grand/20080910_v3
https://www.nxtbook.com/nxtbooks/grand/200904_v3
https://www.nxtbook.com/nxtbooks/grand/200903_v3
https://www.nxtbook.com/nxtbooks/grand/200902_v3
https://www.nxtbook.com/nxtbooks/grand/20081112_v6
https://www.nxtbookmedia.com