Underground Construction - October 2019 - 42

2019 CAPABILITIES GUIDE
SPECIAL ADVERTISING SECTION

Melfred Borzall Changes the Way
HDD Contractors Buy Tooling
We live in an era of same-day shipping, 24/7
smartphone access, mobile-dominated internet
activity, and speed of light expectations. Amazon.com has revolutionized online purchasing
expectations, Uber changed the way we taxi, and
Instagram has changed the hashtag from being just
the 12th dial button on a touchtone phone (if you
even remember what one looks like). New, younger
drillers are entering the industry with higher technology expectations. Answers to tough questions
involving connection compatibility, torque rating,
tooling load capacities, drill fluid recipes and other
HDD-specific questions are now expected to
instantly be accessible via smartphone.
The reality is that while technology will
continue to integrate and speed up processes,
talking with someone that has history and industry

knowledge is more valuable than ever. There must
me a marriage of technological advancement
and industry experience. Melfred Borzall's 73+
year experience in the HDD industry has enabled
us to double down on disruptive technology and
ground-breaking advances for HDD drillers of all
generations. Here's what that blend of online and
oﬄine resources looks like:

ON-THE-JOBSITE
TROUBLESHOOTING GUIDES
(ONLINE AND OFFLINE)
Our printed Resource Guide at the back of each
catalog has been wildly popular with its HDD-specific solutions to production-hampering problems
& unique tools such as a complete drill rig glossary,
drill fluid mixing tips, standards for swivels, depth &

pitch guides, conversion charts, and reamer sizing
guides. These resources are now available on our
website, so your smartphone in your back pocket
now holds 73 years of HDD solutions along with
case studies and tooling guides to help even the
greenest driller troubleshoot complex situations.
Configuring complex setups is equally painless with
our tooling wizards. Walk through a complete setup
for a reamer, transmitter housing or the patented
FastBack® System in simple-to-follow steps that
result in a result in a fully configured tool for your
specific drill rig and ground conditions.

BUY ONLINE 24/7, SHIPPED
& SUPPORTED LOCALLY
Making our full line of tooling available online was a
big decision, but necessary in a world of 24/7 news
cycles and round-the-clock jobs. When your crew
trips out 20ft under a river at 2am, we don't want
you to wait until "working hours" to get replacement tooling ordered. Knowing that situations like
this call for experience, that same tooling will ship
from your local Melfred Borzall tooling distributor
and be supported by it as well. Blending human
experience with the ease of online ordering-each
order is reviewed by an HDD expert to ensure what
you have is what you need. Accessing our experts
comes on your terms, whether it be chatting online,
over the phone, via email or even in-person.

AMAZON-LIKE SHOPPING
BROUGHT TO THE HDD INDUSTRY
The experience you have when shopping on
consumer websites is the model for how you shop
on melfredborzall.com-but complemented with
the infrastructure of a complete B2B experience.
This means your driller slang used on the jobsite is
recognizable in our search functionality. Call it a drill
head, sonde housing, transmitter housing, our just a
housing and it will know what you mean. Create an
account and save tools to favorite lists, store methods of payment, track orders and everything else
that makes shopping online easy. The B2B structure
of the website accommodates the account management of businesses with multiple locations and
numerous employees.
The new melfredborzall.com brings online and
oﬄine production-saving resources to the average
driller's fingertips and puts him back in control. *

OCTOBER 2019 | UConOnline.com

Underground Construction - October 2019

Table of Contents for the Digital Edition of Underground Construction - October 2019