Underground Construction - July 2021 - 17

The Future is Underground
Robert Carpenter | Editor-in-Chief
From its humble beginnings as a monthly newsletter for pipeline
construction to the primary news and information source for all
sectors of the underground infrastructure market, for 75 years
Underground Construction magazine has been a consistent and
constant force covering and supporting the industry.
As Underground Construction celebrates its landmark 75th
anniversary, we look back through the years with wonder and awe
at the technological advances and the incredible infrastructure
that was created. Th e industry's diverse and amazing growth
seemingly remains in perpetuity.
In the pages of our January 2021 issue, we initiated a monthly
series that highlighted various benchmarks of the last 75 years.
Starting with the 1940s, our coverage traversed through a 75-year
journey and subsequently, the history of infrastructure markets,
via monthly timelines and historical summaries. We wrap up the
sojourn in our July issue by highlighting the past 21 years of our
unique and comprehensive market coverage.
For 75 years, Underground Construction has delivered the
greatest printed products for the market. Certainly, our goals
continue to include producing the best magazine available; but
our aspirations and dreams go much further. In this digital age,
we have become the elite, comprehensive provider of data to our
markets through a variety of formats. Over the past few years,
we've taken extraordinary steps to accomplish just that.
Diversity
Our print circulation is simply the best, as it has been since our
birth in 1945. Even though it is expensive and was tough to
maintain during the pandemic, Underground Construction remains
a fully audited publication, while other magazines have taken the
easy - and cheap - route of dropping audits. Th e result is that,
without question, we are alone in our ability to deliver the greatest
number of highly qualifi ed subscribers available.
Beyond print, we've created a website and newsletter package that
continues to gain traction and popularity, even while other sites and
products stagnate. Rather than fi lling our digital media with press
releases and various other types of gratuitous content, our seasoned
editors uncover and develop unique, important and breaking news
that impacts all segments of the underground infrastructure.
We constantly maintain an all-out eff ort to discover and
provide relevant, impactful news exclusive to our sites/products.
As with the magazine, our digital products were created and
remain formatted for the serious connoisseur of underground
infrastructure information.
We've become very active with our social network presence, and
you'll witness that phenomenal growth continuing in 2021, as
well. We're powerful reporters and advocates of industry activity,
regardless of the digital or print method.
As our industry-leading coverage and services continue to move
forward, we're also fully prepared to cover breaking news, as it
develops, and distribute that data through all our many digital
channels. As the adage states, news waits for no one. With our
multiple newsletters, website and social network channels, we
now have the ability to distribute the latest news and headlines
immediately. Th e industry needs serious, relevant news and
information in a timely fashion, and we make that happen.
We're extremely proud of what Underground Construction and
the underground infrastructure industry have accomplished over
the past 75 years. As we continue our journey of industry service
and success, our staff has the skills, dedication and energy to set
an even higher standard for excellence, leading to the inescapable
conclusion that the future is underground. *
UCONonline.com | JULY 2021
17
http://www.UCONonline.com
Underground Construction - July 2021

Table of Contents for the Digital Edition of Underground Construction - July 2021
