Hospitality Design - July 2014 - 76

perspectives

5 questions for

jason pomeranc

Founder and Owner, SIXTY Hotels

1

What do you hope to
create with SIXTY Hotels?
Is it a reimagination of
Thompson Hotels, which
you also founded and is
now part of Commune
Hotels + Resorts?

SIXTY Hotels will be the
next evolution of hotel
environments and experiences,
moving beyond what we did at
Thompson. We hope to refine
and perfect our approach to
hospitality but to also deliver a
360-degree cultural experience
to our guests.

2

You are in the midst of a
renovation of the SIXTY
SoHo in New York. Can you
give us a sneak peek?

With designer Tara Bernerd,
we are layering in textured
materials-wood flooring in
every room, velvets and stones for juxtaposition-to create
a residential feel. It's a delicate balance between being chic
and design forward, an homage to period pieces but timeless
at the same time. It is very reflective of what SoHo is today:
eclectic and international. Tara has a different interpretation of
luxury-she is part of our demographic of international, freespirited creatives.

3
4

5

Miami is up next. What are you hoping to create?

The Nautilus presented a unique opportunity for us to have a
substantial presence on the strip in Miami Beach, which is an
important market to us culturally and to our guests. We are
endeavoring to balance the very special South Beach social
engagement with the international sophistication that has
positioned Miami as a global leader in the luxury sector.

What do you think guests are looking for today in a
luxury hotel? How are you responding to that?

Guests are looking for a non-formulaic experience, and
particularly for a hotel that reflects the experience and history
of the location. They are seeking casual environments that tailor
to specific needs. They are working differently, and engaging
more in a lobby setting. The concepts of luxury and formality
have separated.
With SIXTY we are trying to be very reflective and to
make the guest experience personal, going back to a time of
innkeepers. Properties are individual. That has been lost as the
sector has grown and become dominated by bigger companies
that have standardized what they see as a formula.

What's next for the brand?

We take each project one at a time. While we would like to grow
in individual cities that we are in, as well as domestically and
internationally, we believe each project should be unique and
accretive to one another. I don't believe in growth for the sake of
growth. It needs to be organic.



http://www.roomthreesixty.com http://www.roomthreesixty.com

Hospitality Design - July 2014

Table of Contents for the Digital Edition of Hospitality Design - July 2014

Hospitality Design - July 2014
Contents
Online TOC
From the Editor
People
People
Perspectives
Sketchbook
State of the Industry
Startups
Eastern Canada
Radical Innovation in Hospitality Award
5 Questions for Jason Pomeranc
Products
Emma Gardner
Turquoise
IIDA/HD Product Design Competition
Lighting
HD Americas Preview
From the Show Director
Keynote Speaker
Conference Highlights
The Power of Story
Ad Index
Back Space
Hospitality Design - July 2014 - Intro
Hospitality Design - July 2014 - Hospitality Design - July 2014
Hospitality Design - July 2014 - Cover2
Hospitality Design - July 2014 - 1
Hospitality Design - July 2014 - 2
Hospitality Design - July 2014 - 3
Hospitality Design - July 2014 - 4
Hospitality Design - July 2014 - 5
Hospitality Design - July 2014 - 6
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Hospitality Design - July 2014 - 16
Hospitality Design - July 2014 - Contents
Hospitality Design - July 2014 - 18
Hospitality Design - July 2014 - 19
Hospitality Design - July 2014 - 20
Hospitality Design - July 2014 - 21
Hospitality Design - July 2014 - 22
Hospitality Design - July 2014 - Online TOC
Hospitality Design - July 2014 - 24
Hospitality Design - July 2014 - 25
Hospitality Design - July 2014 - 26
Hospitality Design - July 2014 - 27
Hospitality Design - July 2014 - 28
Hospitality Design - July 2014 - 29
Hospitality Design - July 2014 - From the Editor
Hospitality Design - July 2014 - 31
Hospitality Design - July 2014 - 32
Hospitality Design - July 2014 - 33
Hospitality Design - July 2014 - People
Hospitality Design - July 2014 - 35
Hospitality Design - July 2014 - 36
Hospitality Design - July 2014 - 37
Hospitality Design - July 2014 - 38
Hospitality Design - July 2014 - 39
Hospitality Design - July 2014 - People
Hospitality Design - July 2014 - 41
Hospitality Design - July 2014 - 42
Hospitality Design - July 2014 - 43
Hospitality Design - July 2014 - 44
Hospitality Design - July 2014 - 45
Hospitality Design - July 2014 - 46
Hospitality Design - July 2014 - Perspectives
Hospitality Design - July 2014 - 48
Hospitality Design - July 2014 - Sketchbook
Hospitality Design - July 2014 - 50
Hospitality Design - July 2014 - 51
Hospitality Design - July 2014 - 52
Hospitality Design - July 2014 - 53
Hospitality Design - July 2014 - 54
Hospitality Design - July 2014 - 55
Hospitality Design - July 2014 - 56
Hospitality Design - July 2014 - State of the Industry
Hospitality Design - July 2014 - 58
Hospitality Design - July 2014 - 59
Hospitality Design - July 2014 - 60
Hospitality Design - July 2014 - Startups
Hospitality Design - July 2014 - 62
Hospitality Design - July 2014 - 63
Hospitality Design - July 2014 - 64
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Hospitality Design - July 2014 - 67
Hospitality Design - July 2014 - 68
Hospitality Design - July 2014 - Eastern Canada
Hospitality Design - July 2014 - 70
Hospitality Design - July 2014 - 71
Hospitality Design - July 2014 - 72
Hospitality Design - July 2014 - Radical Innovation in Hospitality Award
Hospitality Design - July 2014 - 74
Hospitality Design - July 2014 - 75
Hospitality Design - July 2014 - 5 Questions for Jason Pomeranc
Hospitality Design - July 2014 - 77
Hospitality Design - July 2014 - 78
Hospitality Design - July 2014 - Products
Hospitality Design - July 2014 - 80
Hospitality Design - July 2014 - Emma Gardner
Hospitality Design - July 2014 - 82
Hospitality Design - July 2014 - Turquoise
Hospitality Design - July 2014 - 84
Hospitality Design - July 2014 - 85
Hospitality Design - July 2014 - 86
Hospitality Design - July 2014 - IIDA/HD Product Design Competition
Hospitality Design - July 2014 - 88
Hospitality Design - July 2014 - 89
Hospitality Design - July 2014 - 90
Hospitality Design - July 2014 - 91
Hospitality Design - July 2014 - 92
Hospitality Design - July 2014 - 93
Hospitality Design - July 2014 - 94
Hospitality Design - July 2014 - 95
Hospitality Design - July 2014 - 96
Hospitality Design - July 2014 - Lighting
Hospitality Design - July 2014 - 98
Hospitality Design - July 2014 - 99
Hospitality Design - July 2014 - 100
Hospitality Design - July 2014 - 101
Hospitality Design - July 2014 - 102
Hospitality Design - July 2014 - 103
Hospitality Design - July 2014 - 104
Hospitality Design - July 2014 - 105
Hospitality Design - July 2014 - 106
Hospitality Design - July 2014 - 107
Hospitality Design - July 2014 - 108
Hospitality Design - July 2014 - HD Americas Preview
Hospitality Design - July 2014 - From the Show Director
Hospitality Design - July 2014 - 111
Hospitality Design - July 2014 - 112
Hospitality Design - July 2014 - Keynote Speaker
Hospitality Design - July 2014 - Conference Highlights
Hospitality Design - July 2014 - 115
Hospitality Design - July 2014 - 116
Hospitality Design - July 2014 - 117
Hospitality Design - July 2014 - 118
Hospitality Design - July 2014 - The Power of Story
Hospitality Design - July 2014 - 120
Hospitality Design - July 2014 - 121
Hospitality Design - July 2014 - 122
Hospitality Design - July 2014 - 123
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Hospitality Design - July 2014 - 147
Hospitality Design - July 2014 - Ad Index
Hospitality Design - July 2014 - 149
Hospitality Design - July 2014 - 150
Hospitality Design - July 2014 - 151
Hospitality Design - July 2014 - Back Space
Hospitality Design - July 2014 - Cover3
Hospitality Design - July 2014 - Cover4
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