Hospitality Design - October 2014 - 112
danny
meyer
Union Square
Hospitality Group
New York
When it was announced earlier this summer
that Danny Meyer's flagship, Union Square
Cafe, was set to close late next year, a victim
of the rising cost of rent in its Manhattan
neighborhood, the outpouring of sadness
from foodies, regulars, and the press alike
was akin to the sorrow expressed at the
imminent passing of a fond friend.
Affection and loyalty are qualities
frequently associated with Meyer's
restaurants. His full-service New York
establishments, currently numbering
nine, are marked by superb food, effortless
service, and striking design (Bentel &
Bentel and Rockwell Group are among his
collaborators). Meyer and his Union Square
Hospitality Group (USHG) have won 25
James Beard awards, and his restaurants
are consistently among Zagat's list of "Most
Popular" (with Union Square hitting No. 1 an
amazing nine times).
And then there's the phenomenon of
Shake Shack. Planned as a one-off eatery
to revitalize Madison Square Park, this
"roadside burger joint" met with such long
lines that a second was added five years later
on the Upper West Side. The demand only
increased. There are now 23 Shake Shacks
in the U.S., with several in the pipeline,
including in Las Vegas, a city Meyer has
long resisted. But, he explains, "MGM is
building the first-ever park on the Strip. Its
model is Madison Square Park. It's a great
opportunity to open one in Vegas that isn't in
a casino."
As a child and young adult in St. Louis,
Meyer and his family enjoyed travel, food,
music, and the arts-all of which have
112
October 2014 hospitalitydesign.com
1
informed his career. His degree in political
science from Trinity College in Hartford,
Connecticut seemed to point to a law career,
but an emphatic challenge from a friend,
suggesting that Meyer's true passion lay
in starting a restaurant, opened his eyes.
Goodbye law, hello foodservice-Union
Square Cafe debuted in 1985.
With three new Manhattan projects
set to open within the next year (as well as
his intent to relocate Union Square Cafe)
Meyer's portfolio continues to expand. But
his sights, save for Shake Shack, remain
local. "We've thought about it for 20 years,"
he says, "but I've never had an appetite
[to build elsewhere]. I have a tough time
understanding how I'd do full service outside
my precinct."
In other words, close to home. "Home,
2
http://www.hospitalitydesign.com
Hospitality Design - October 2014
Table of Contents for the Digital Edition of Hospitality Design - October 2014
Hospitality Design - October 2014
Contents
Online TOC
From the Editor
From the Show Director
People
Perspectives
Sketchbook
Trends: Market Dining
Trends: Wine Design
Interview: Daniel Boulud and Jeffrey Beers
5 Questions: Andy Masi
Products
Profile: Jim Malone
Trends: Gray
Tabletop
Hardware
Best of Americas
Platinum Circle
Projects
Carlo E Camilla in Segheria
The Wayfarer
Din Tai Fung
Faith & Flower
Fairwood Café
The Gorgeous Kitchen
Ad Index
Back Space: Griz Dwight
Hospitality Design - October 2014 - Intro
Hospitality Design - October 2014 - Hospitality Design - October 2014
Hospitality Design - October 2014 - Cover2
Hospitality Design - October 2014 - 1
Hospitality Design - October 2014 - 2
Hospitality Design - October 2014 - 3
Hospitality Design - October 2014 - 4
Hospitality Design - October 2014 - 5
Hospitality Design - October 2014 - 6
Hospitality Design - October 2014 - 7
Hospitality Design - October 2014 - 8
Hospitality Design - October 2014 - 9
Hospitality Design - October 2014 - 10
Hospitality Design - October 2014 - 11
Hospitality Design - October 2014 - 12
Hospitality Design - October 2014 - Contents
Hospitality Design - October 2014 - 14
Hospitality Design - October 2014 - 15
Hospitality Design - October 2014 - 16
Hospitality Design - October 2014 - 17
Hospitality Design - October 2014 - 18
Hospitality Design - October 2014 - 19
Hospitality Design - October 2014 - 20
Hospitality Design - October 2014 - Online TOC
Hospitality Design - October 2014 - 22
Hospitality Design - October 2014 - 23
Hospitality Design - October 2014 - 24
Hospitality Design - October 2014 - 25
Hospitality Design - October 2014 - From the Editor
Hospitality Design - October 2014 - 27
Hospitality Design - October 2014 - 28
Hospitality Design - October 2014 - 29
Hospitality Design - October 2014 - 30
Hospitality Design - October 2014 - 31
Hospitality Design - October 2014 - From the Show Director
Hospitality Design - October 2014 - 33
Hospitality Design - October 2014 - People
Hospitality Design - October 2014 - 35
Hospitality Design - October 2014 - 36
Hospitality Design - October 2014 - 37
Hospitality Design - October 2014 - 38
Hospitality Design - October 2014 - 39
Hospitality Design - October 2014 - 40
Hospitality Design - October 2014 - 41
Hospitality Design - October 2014 - 42
Hospitality Design - October 2014 - Perspectives
Hospitality Design - October 2014 - 44
Hospitality Design - October 2014 - Sketchbook
Hospitality Design - October 2014 - 46
Hospitality Design - October 2014 - 47
Hospitality Design - October 2014 - 48
Hospitality Design - October 2014 - 49
Hospitality Design - October 2014 - 50
Hospitality Design - October 2014 - 51
Hospitality Design - October 2014 - 52
Hospitality Design - October 2014 - 53
Hospitality Design - October 2014 - 54
Hospitality Design - October 2014 - 55
Hospitality Design - October 2014 - 56
Hospitality Design - October 2014 - 57
Hospitality Design - October 2014 - 58
Hospitality Design - October 2014 - Trends: Market Dining
Hospitality Design - October 2014 - 60
Hospitality Design - October 2014 - 61
Hospitality Design - October 2014 - 62
Hospitality Design - October 2014 - 63
Hospitality Design - October 2014 - 64
Hospitality Design - October 2014 - 65
Hospitality Design - October 2014 - 66
Hospitality Design - October 2014 - Trends: Wine Design
Hospitality Design - October 2014 - 68
Hospitality Design - October 2014 - 69
Hospitality Design - October 2014 - 70
Hospitality Design - October 2014 - 71
Hospitality Design - October 2014 - 72
Hospitality Design - October 2014 - 73
Hospitality Design - October 2014 - 74
Hospitality Design - October 2014 - Interview: Daniel Boulud and Jeffrey Beers
Hospitality Design - October 2014 - 76
Hospitality Design - October 2014 - 77
Hospitality Design - October 2014 - 78
Hospitality Design - October 2014 - 79
Hospitality Design - October 2014 - 5 Questions: Andy Masi
Hospitality Design - October 2014 - 81
Hospitality Design - October 2014 - 82
Hospitality Design - October 2014 - Products
Hospitality Design - October 2014 - 84
Hospitality Design - October 2014 - Profile: Jim Malone
Hospitality Design - October 2014 - 86
Hospitality Design - October 2014 - Trends: Gray
Hospitality Design - October 2014 - 88
Hospitality Design - October 2014 - 89
Hospitality Design - October 2014 - 90
Hospitality Design - October 2014 - 91
Hospitality Design - October 2014 - 92
Hospitality Design - October 2014 - Tabletop
Hospitality Design - October 2014 - 94
Hospitality Design - October 2014 - 95
Hospitality Design - October 2014 - 96
Hospitality Design - October 2014 - 97
Hospitality Design - October 2014 - 98
Hospitality Design - October 2014 - Hardware
Hospitality Design - October 2014 - 100
Hospitality Design - October 2014 - 101
Hospitality Design - October 2014 - 102
Hospitality Design - October 2014 - 103
Hospitality Design - October 2014 - 104
Hospitality Design - October 2014 - Best of Americas
Hospitality Design - October 2014 - 106
Hospitality Design - October 2014 - 107
Hospitality Design - October 2014 - 108
Hospitality Design - October 2014 - Platinum Circle
Hospitality Design - October 2014 - 110
Hospitality Design - October 2014 - 111
Hospitality Design - October 2014 - 112
Hospitality Design - October 2014 - 113
Hospitality Design - October 2014 - 114
Hospitality Design - October 2014 - 115
Hospitality Design - October 2014 - 116
Hospitality Design - October 2014 - 117
Hospitality Design - October 2014 - 118
Hospitality Design - October 2014 - 119
Hospitality Design - October 2014 - 120
Hospitality Design - October 2014 - 121
Hospitality Design - October 2014 - 122
Hospitality Design - October 2014 - Projects
Hospitality Design - October 2014 - Carlo E Camilla in Segheria
Hospitality Design - October 2014 - 125
Hospitality Design - October 2014 - 126
Hospitality Design - October 2014 - 127
Hospitality Design - October 2014 - The Wayfarer
Hospitality Design - October 2014 - 129
Hospitality Design - October 2014 - 130
Hospitality Design - October 2014 - 131
Hospitality Design - October 2014 - Din Tai Fung
Hospitality Design - October 2014 - 133
Hospitality Design - October 2014 - 134
Hospitality Design - October 2014 - 135
Hospitality Design - October 2014 - Faith & Flower
Hospitality Design - October 2014 - 137
Hospitality Design - October 2014 - 138
Hospitality Design - October 2014 - 139
Hospitality Design - October 2014 - Fairwood Café
Hospitality Design - October 2014 - 141
Hospitality Design - October 2014 - 142
Hospitality Design - October 2014 - 143
Hospitality Design - October 2014 - The Gorgeous Kitchen
Hospitality Design - October 2014 - 145
Hospitality Design - October 2014 - 146
Hospitality Design - October 2014 - 147
Hospitality Design - October 2014 - 148
Hospitality Design - October 2014 - 149
Hospitality Design - October 2014 - 150
Hospitality Design - October 2014 - Ad Index
Hospitality Design - October 2014 - Back Space: Griz Dwight
Hospitality Design - October 2014 - Cover3
Hospitality Design - October 2014 - Cover4
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