advertorial Q&A with Dave Carr President Del Mar Lighting How would you describe your business in one sentence? We specialize in custom lighting design, manufacturing and project management for the finest spaces in the hospitality industry. How different does your company look today from five years ago? We are now a company driven by worldwide demand for our products and services. What else should we know about your company? As the Executive Designer and CEO of Del Mar Lighting, I try to share my passion for decorative lighting with all of our team members. Del Mar Lighting's story goes back three generations. Bob Hope years ago gave my grandfather a letter thanking him for his decorative lighting artistry. Our history is an inspiration to all of our team members' continued success in 2015. 010 advertorial January/February 2015 hospitalitydesign.com What predictions do you have for 2015? In 2015 there will be a shift in demand to the U.S. markets. With a stronger dollar we will see new projects being greenlighted and cranes moving again for local hospitality projects. We're very excited for the resurgence in growth for our U.S. hospitality clients. How is technology playing a role in product development? Technology is driving the world of custom lighting to new heights. We are able to apply textures and surfaces to our 3D concepts and present a realistic product rendering for our client prior to manufacturing a single component. What differentiates your company from its competitors in the marketplace? Our Hong Kong team members now have the ability to provide service and be on-site with our international customers within a very short period of time. Control of each lighting project from concept to installation is essential for our clients.http://www.hospitalitydesign.com