Hospitality Design - March/April 2015 - 102
special feature lifestyle brands
Radisson Red
The Backstory: The driving force behind Radisson Red, Carlson Rezidor
Hotel Group's entrant into the lifestyle oeuvre, is Millennials. The brand
is "something the market as a whole isn't offering right now," says Rich
Flores, vice president of branding for Radisson and Radisson Red. And it's
the Millennial attitude, which extends beyond the demographic, that Red
is after.
Highlights: Art will be the centerpiece of the hotel, with many of the
pieces curated from local creators. In fact, the whole hotel acts as a gallery.
"By truly making the art philosophy and the design elements flexible and
changeable, Red will continue to be relevant in the market and will allow
itself to be refreshed time and time again," explains Jim Hamilton, creative
director at UK-based firm Graven Images and longtime Carlson Rezidor
collaborator who worked on Red's design.
Design Details: A palette of red, black, and white will be prominent
throughout each property, but it's the visual elements, including graphic
wallpaper and colored tile, that add another layer of interest in the
guestrooms. The absence of desks is also part of the evolution. Instead, those
workplace staples will be substituted for more "collaborative furnishings like
a large communal table or a small sofa in front of the bed," Flores says.
The public areas, however, highlight the space's fluidity, breaking down
walls and marrying each area "into one integrated flowing social hive,"
Hamilton adds. The lobby is reinvented as a social gathering place. Front
desks won't exist here, and neither will meeting spaces. "Instead, we have
multifunctional flexible spaces that can be used to meet or can be used to
play," Flores says.
But it's the façade that will grace many locations that makes a
lasting first impression. Calling it "a kind of chameleon," Hamilton says
the exterior "embraces its new surroundings and looks great for both
disappearing within the neighborhood and equally for standing out in
the crowd."
Outlook: The first Radisson Red-the Radisson Red Shenyang Hunnan,
designed by Shanghai-based AWDA Design-will open in China in 2016
as part of a twin tower project with a Radisson Blu property. The first U.S.
Red property will be announced this year, with the company planning on
opening 60 worldwide by 2020.
experience," explains Rose. The cities themselves will act as a design
element in each hotel, with no two Hyatt Centrics the same. But the basic
brand framework and lobby spaces will offer some level of consistency. For
example, a corner in the lounge is dedicated for a communal table or lounge
chairs so guests can work or read, she adds.
Hyatt Centric
The Backstory: When Hyatt Centric was "incubating" in the minds of
Hyatt Hotels & Resorts executives, they used open Hyatt properties as a
testing ground to understand guest experiences. Two years later, the "parts
and pieces came together to create Hyatt Centric," says Kristine Rose, vice
president of brands for the Chicago-based company.
Highlights: A great location that reflects the spirit of the neighborhood is
a cornerstone of the full-service brand. "We want our lobbies built for and
designed for our guests, so they have an approachable and fresh, modern
102
March/April 2015 hospitalitydesign.com
Design Details: Seeking the "modern explorer," Hyatt Centric is melding
the digital future with personalized customer service. The front desk
will be "more like design pods in the social lounge," says Rose, making
employees more approachable. Additionally, each hotel will include a fullservice restaurant and craft cocktail bar.
The inaugural properties in Chicago and Miami are adaptive reuse
projects with their own unique elements. In the 257-room Chicago the
Loop [a lobby rendering is shown], the circa-1927 Frank Chase-constructed
property inspired the hotel design. "We wanted a serene, timeless, and
contemporary statement that honored the classical detailing in the
building while still propelling the property forward," says David Grout,
principal of local firm Gary Lee Partners, which handled the interiors.
Kobi Karp Architecture had to "think outside the white stucco box" to
create the 105-room Hyatt Centric South Beach from the Tropical Gardens
apartments. Kobi Karp, owner of the Miami-based firm, transformed
the nearly century-old structure into a "floating glass cube, which
architecturally relates to the historic [building]."
Outlook: Chicago the Loop and South Beach, both opening in April, are
Hyatt Centric's first two locations. The company is eyeing urban markets
and global locales for the cosmopolitan brand and plans to have 15 locations
added this year.
http://www.hospitalitydesign.com
Hospitality Design - March/April 2015
Table of Contents for the Digital Edition of Hospitality Design - March/April 2015
Contents
Online TOC
From the Editor
People
Perspectives
Sketchbook
Sustainable Studio Kittitian Hill
Places Miami
Interview Christopher Norton
5 Questions for Ron Arad
Products
Profile Autoban
Luxury
Bath
Special Feature Lifestyle Brands
HD Expo Preview
From the Show Director
Products
Conference Highlights
Projects
Hotel Zoo Berlin
One&Only Hayman Island
Sofitel So Singapore
Sixty Soho
Ad Index
Back Space
Hospitality Design - March/April 2015 - Intro
Hospitality Design - March/April 2015 - Cover1
Hospitality Design - March/April 2015 - Cover2
Hospitality Design - March/April 2015 - 1
Hospitality Design - March/April 2015 - 2
Hospitality Design - March/April 2015 - 3
Hospitality Design - March/April 2015 - 4
Hospitality Design - March/April 2015 - 5
Hospitality Design - March/April 2015 - 6
Hospitality Design - March/April 2015 - Contents
Hospitality Design - March/April 2015 - 8
Hospitality Design - March/April 2015 - 9
Hospitality Design - March/April 2015 - 10
Hospitality Design - March/April 2015 - 11
Hospitality Design - March/April 2015 - 12
Hospitality Design - March/April 2015 - Online TOC
Hospitality Design - March/April 2015 - 14
Hospitality Design - March/April 2015 - 15
Hospitality Design - March/April 2015 - 16
Hospitality Design - March/April 2015 - 17
Hospitality Design - March/April 2015 - 18
Hospitality Design - March/April 2015 - 19
Hospitality Design - March/April 2015 - From the Editor
Hospitality Design - March/April 2015 - 21
Hospitality Design - March/April 2015 - 22
Hospitality Design - March/April 2015 - 23
Hospitality Design - March/April 2015 - 24
Hospitality Design - March/April 2015 - 25
Hospitality Design - March/April 2015 - People
Hospitality Design - March/April 2015 - 27
Hospitality Design - March/April 2015 - 28
Hospitality Design - March/April 2015 - 29
Hospitality Design - March/April 2015 - 30
Hospitality Design - March/April 2015 - 31
Hospitality Design - March/April 2015 - 32
Hospitality Design - March/April 2015 - 33
Hospitality Design - March/April 2015 - 34
Hospitality Design - March/April 2015 - Perspectives
Hospitality Design - March/April 2015 - 36
Hospitality Design - March/April 2015 - Sketchbook
Hospitality Design - March/April 2015 - 38
Hospitality Design - March/April 2015 - 39
Hospitality Design - March/April 2015 - 40
Hospitality Design - March/April 2015 - 41
Hospitality Design - March/April 2015 - 42
Hospitality Design - March/April 2015 - 43
Hospitality Design - March/April 2015 - 44
Hospitality Design - March/April 2015 - 45
Hospitality Design - March/April 2015 - 46
Hospitality Design - March/April 2015 - 47
Hospitality Design - March/April 2015 - 48
Hospitality Design - March/April 2015 - Sustainable Studio Kittitian Hill
Hospitality Design - March/April 2015 - 50
Hospitality Design - March/April 2015 - 51
Hospitality Design - March/April 2015 - 52
Hospitality Design - March/April 2015 - 53
Hospitality Design - March/April 2015 - 54
Hospitality Design - March/April 2015 - Places Miami
Hospitality Design - March/April 2015 - 56
Hospitality Design - March/April 2015 - 57
Hospitality Design - March/April 2015 - 58
Hospitality Design - March/April 2015 - 59
Hospitality Design - March/April 2015 - 60
Hospitality Design - March/April 2015 - 61
Hospitality Design - March/April 2015 - 62
Hospitality Design - March/April 2015 - Interview Christopher Norton
Hospitality Design - March/April 2015 - 64
Hospitality Design - March/April 2015 - 65
Hospitality Design - March/April 2015 - 66
Hospitality Design - March/April 2015 - 67
Hospitality Design - March/April 2015 - 5 Questions for Ron Arad
Hospitality Design - March/April 2015 - 69
Hospitality Design - March/April 2015 - 70
Hospitality Design - March/April 2015 - 71
Hospitality Design - March/April 2015 - 72
Hospitality Design - March/April 2015 - Products
Hospitality Design - March/April 2015 - 74
Hospitality Design - March/April 2015 - Profile Autoban
Hospitality Design - March/April 2015 - 76
Hospitality Design - March/April 2015 - 77
Hospitality Design - March/April 2015 - 78
Hospitality Design - March/April 2015 - Luxury
Hospitality Design - March/April 2015 - 80
Hospitality Design - March/April 2015 - 81
Hospitality Design - March/April 2015 - 82
Hospitality Design - March/April 2015 - 83
Hospitality Design - March/April 2015 - 84
Hospitality Design - March/April 2015 - Bath
Hospitality Design - March/April 2015 - 86
Hospitality Design - March/April 2015 - 87
Hospitality Design - March/April 2015 - 88
Hospitality Design - March/April 2015 - 89
Hospitality Design - March/April 2015 - 90
Hospitality Design - March/April 2015 - Special Feature Lifestyle Brands
Hospitality Design - March/April 2015 - 92
Hospitality Design - March/April 2015 - 93
Hospitality Design - March/April 2015 - 94
Hospitality Design - March/April 2015 - 95
Hospitality Design - March/April 2015 - 96
Hospitality Design - March/April 2015 - 97
Hospitality Design - March/April 2015 - 98
Hospitality Design - March/April 2015 - 99
Hospitality Design - March/April 2015 - 100
Hospitality Design - March/April 2015 - 101
Hospitality Design - March/April 2015 - 102
Hospitality Design - March/April 2015 - 103
Hospitality Design - March/April 2015 - 104
Hospitality Design - March/April 2015 - 105
Hospitality Design - March/April 2015 - 106
Hospitality Design - March/April 2015 - HD Expo Preview
Hospitality Design - March/April 2015 - 108
Hospitality Design - March/April 2015 - From the Show Director
Hospitality Design - March/April 2015 - Products
Hospitality Design - March/April 2015 - 111
Hospitality Design - March/April 2015 - 112
Hospitality Design - March/April 2015 - 113
Hospitality Design - March/April 2015 - 114
Hospitality Design - March/April 2015 - 115
Hospitality Design - March/April 2015 - 116
Hospitality Design - March/April 2015 - 117
Hospitality Design - March/April 2015 - Conference Highlights
Hospitality Design - March/April 2015 - 119
Hospitality Design - March/April 2015 - 120
Hospitality Design - March/April 2015 - 121
Hospitality Design - March/April 2015 - 122
Hospitality Design - March/April 2015 - 123
Hospitality Design - March/April 2015 - 124
Hospitality Design - March/April 2015 - 125
Hospitality Design - March/April 2015 - 126
Hospitality Design - March/April 2015 - Projects
Hospitality Design - March/April 2015 - Hotel Zoo Berlin
Hospitality Design - March/April 2015 - 129
Hospitality Design - March/April 2015 - 130
Hospitality Design - March/April 2015 - 131
Hospitality Design - March/April 2015 - One&Only Hayman Island
Hospitality Design - March/April 2015 - 133
Hospitality Design - March/April 2015 - 134
Hospitality Design - March/April 2015 - 135
Hospitality Design - March/April 2015 - Sofitel So Singapore
Hospitality Design - March/April 2015 - 137
Hospitality Design - March/April 2015 - 138
Hospitality Design - March/April 2015 - 139
Hospitality Design - March/April 2015 - Sixty Soho
Hospitality Design - March/April 2015 - 141
Hospitality Design - March/April 2015 - 142
Hospitality Design - March/April 2015 - 143
Hospitality Design - March/April 2015 - 144
Hospitality Design - March/April 2015 - 145
Hospitality Design - March/April 2015 - 146
Hospitality Design - March/April 2015 - 147
Hospitality Design - March/April 2015 - 148
Hospitality Design - March/April 2015 - 149
Hospitality Design - March/April 2015 - Ad Index
Hospitality Design - March/April 2015 - 151
Hospitality Design - March/April 2015 - Back Space
Hospitality Design - March/April 2015 - Cover3
Hospitality Design - March/April 2015 - Cover4
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