Hospitality Design - March/April 2015 - 24

advertorial

Q&A

with

max munn

president, MunnWorks, LLC
What differentiates your company from
its competitors in the marketplace?

We have few competitors, but I guess in a general
sense we are in the furniture business, and there
are few that achieve the quality level that we do,
though, certainly no other in the mirror business.
I think this has to do with the fact that we aren't
importers, we have always been a manufacturer
with a prestigious history. Every time we make
a frame or mirror, it can be credited to the hands
and minds that built our company, a company
steeped in a fine tradition of craftsmanship.
We aren't just fulfilling orders; we are making
incredible pieces for all sorts of clients, in
quantity or a single piece.

What is your company's philosophy
toward customization?

Often I am asked this question and can't help
but blurt out this is what we have always been, a
company that can make and do anything. Sixty
years ago when my family was asked by the
museums in New York and across the country to
produce period specific frames, it was achieved,
and done with incredible accuracy. There are
books that reference the Munn name and its
association with quality. We often tell designers
that they should push the limits, because we have
enormous capability and skill, allowing for any
design to become a finely crafted reality.

Briefly describe a product/innovation
you have recently introduced.

We can make any custom frame or mirror, and
when designers ask us to make a particular
frame style of ours to be small or twenty feet tall,
we do it. But I have to say our current innovation,
which is the product of years or research and
thoughtfulness, is our PEBL. We make a backlit
mirror for the industry that is more durable (by
way of 4x & 5x-8x alloy steel), heat resistant,
brighter (using Alto lighting/bulb technology),
and manufactured in half the time, compared to
other backlit mirror manufacturers.

Where does your company stand on
sustainability?

We did not know how green we were up
until a few years ago. Because of great factory
management, we have been incredibly savvy in
terms of using materials. For example, we have
one of the greatest metal shops in the world. I
mean this, we can create metal pieces that are
very complex, and the results are flawless, and

024

March/April 2015 hospitalitydesign.com

not harmful to the planet. We use polished steel.
Others without the same skillset will essentially
use a polyurethane piece and spray it with silver
nitrate, then washing away the nitrate so that a
frame may appear shiny like metal. The problem
with this is that it A. pollutes any environment
and is incredibly toxic. And B. It will never truly
achieve what polished steel looks like. You can
also reuse metal. We do use resin, but we offset its
total carbon footprint by using porcelain powder,
which looks awesome.

What does partnership mean to your
company today?

I think we are comfortable in expressing a real
admiration for everyone that we work with. In
many ways anything can be a partnership, we
prefer to think of the designers, suppliers, and
purchasing companies as a family. This includes
the good and the bad, be it criticism or adulation.
Without a doubt we want what is best for us as a
company, and to succeed we have to be willing to
commit to our product, so that in the end nobody
is left worrying at the end of the day. Let's put
our minds and hearts together to get to the
needed price, while committing to a date
needed on site.

What predictions do you have for 2015?
What are you most looking forward to?

I'd certainly like a nap or two. In all seriousness
2014 was a great year, we saw incredible growth
and manufactured thousands of mirrors and
frames for hundreds of clients. For 2015 we hope
that all of our friends in this great industry have
a fruitful and healthy year. All we can expect is
to continue making a superior product. We look
forward to doing what we do best, manufacturing
extraordinary mirrors.

What else should we know about your
company?

We are a global company. Our reputation has
allowed us to manufacture mirrors and frames
for every corner of the globe. At present we now
manufacture by means of dual site production.
There is our main manufacturing facility in
Mount Vernon, NY USA, and our partner factory
in Dongguan, China. Our American employees
are in China, just as they are in New York. We
control production and quality. What this means
is greater capacity and a way for our Asian and
European clients to have access to another of our
facilities, on the opposite side of the world.


http://www.hospitalitydesign.com

Hospitality Design - March/April 2015

Table of Contents for the Digital Edition of Hospitality Design - March/April 2015

Contents
Online TOC
From the Editor
People
Perspectives
Sketchbook
Sustainable Studio Kittitian Hill
Places Miami
Interview Christopher Norton
5 Questions for Ron Arad
Products
Profile Autoban
Luxury
Bath
Special Feature Lifestyle Brands
HD Expo Preview
From the Show Director
Products
Conference Highlights
Projects
Hotel Zoo Berlin
One&Only Hayman Island
Sofitel So Singapore
Sixty Soho
Ad Index
Back Space
Hospitality Design - March/April 2015 - Intro
Hospitality Design - March/April 2015 - Cover1
Hospitality Design - March/April 2015 - Cover2
Hospitality Design - March/April 2015 - 1
Hospitality Design - March/April 2015 - 2
Hospitality Design - March/April 2015 - 3
Hospitality Design - March/April 2015 - 4
Hospitality Design - March/April 2015 - 5
Hospitality Design - March/April 2015 - 6
Hospitality Design - March/April 2015 - Contents
Hospitality Design - March/April 2015 - 8
Hospitality Design - March/April 2015 - 9
Hospitality Design - March/April 2015 - 10
Hospitality Design - March/April 2015 - 11
Hospitality Design - March/April 2015 - 12
Hospitality Design - March/April 2015 - Online TOC
Hospitality Design - March/April 2015 - 14
Hospitality Design - March/April 2015 - 15
Hospitality Design - March/April 2015 - 16
Hospitality Design - March/April 2015 - 17
Hospitality Design - March/April 2015 - 18
Hospitality Design - March/April 2015 - 19
Hospitality Design - March/April 2015 - From the Editor
Hospitality Design - March/April 2015 - 21
Hospitality Design - March/April 2015 - 22
Hospitality Design - March/April 2015 - 23
Hospitality Design - March/April 2015 - 24
Hospitality Design - March/April 2015 - 25
Hospitality Design - March/April 2015 - People
Hospitality Design - March/April 2015 - 27
Hospitality Design - March/April 2015 - 28
Hospitality Design - March/April 2015 - 29
Hospitality Design - March/April 2015 - 30
Hospitality Design - March/April 2015 - 31
Hospitality Design - March/April 2015 - 32
Hospitality Design - March/April 2015 - 33
Hospitality Design - March/April 2015 - 34
Hospitality Design - March/April 2015 - Perspectives
Hospitality Design - March/April 2015 - 36
Hospitality Design - March/April 2015 - Sketchbook
Hospitality Design - March/April 2015 - 38
Hospitality Design - March/April 2015 - 39
Hospitality Design - March/April 2015 - 40
Hospitality Design - March/April 2015 - 41
Hospitality Design - March/April 2015 - 42
Hospitality Design - March/April 2015 - 43
Hospitality Design - March/April 2015 - 44
Hospitality Design - March/April 2015 - 45
Hospitality Design - March/April 2015 - 46
Hospitality Design - March/April 2015 - 47
Hospitality Design - March/April 2015 - 48
Hospitality Design - March/April 2015 - Sustainable Studio Kittitian Hill
Hospitality Design - March/April 2015 - 50
Hospitality Design - March/April 2015 - 51
Hospitality Design - March/April 2015 - 52
Hospitality Design - March/April 2015 - 53
Hospitality Design - March/April 2015 - 54
Hospitality Design - March/April 2015 - Places Miami
Hospitality Design - March/April 2015 - 56
Hospitality Design - March/April 2015 - 57
Hospitality Design - March/April 2015 - 58
Hospitality Design - March/April 2015 - 59
Hospitality Design - March/April 2015 - 60
Hospitality Design - March/April 2015 - 61
Hospitality Design - March/April 2015 - 62
Hospitality Design - March/April 2015 - Interview Christopher Norton
Hospitality Design - March/April 2015 - 64
Hospitality Design - March/April 2015 - 65
Hospitality Design - March/April 2015 - 66
Hospitality Design - March/April 2015 - 67
Hospitality Design - March/April 2015 - 5 Questions for Ron Arad
Hospitality Design - March/April 2015 - 69
Hospitality Design - March/April 2015 - 70
Hospitality Design - March/April 2015 - 71
Hospitality Design - March/April 2015 - 72
Hospitality Design - March/April 2015 - Products
Hospitality Design - March/April 2015 - 74
Hospitality Design - March/April 2015 - Profile Autoban
Hospitality Design - March/April 2015 - 76
Hospitality Design - March/April 2015 - 77
Hospitality Design - March/April 2015 - 78
Hospitality Design - March/April 2015 - Luxury
Hospitality Design - March/April 2015 - 80
Hospitality Design - March/April 2015 - 81
Hospitality Design - March/April 2015 - 82
Hospitality Design - March/April 2015 - 83
Hospitality Design - March/April 2015 - 84
Hospitality Design - March/April 2015 - Bath
Hospitality Design - March/April 2015 - 86
Hospitality Design - March/April 2015 - 87
Hospitality Design - March/April 2015 - 88
Hospitality Design - March/April 2015 - 89
Hospitality Design - March/April 2015 - 90
Hospitality Design - March/April 2015 - Special Feature Lifestyle Brands
Hospitality Design - March/April 2015 - 92
Hospitality Design - March/April 2015 - 93
Hospitality Design - March/April 2015 - 94
Hospitality Design - March/April 2015 - 95
Hospitality Design - March/April 2015 - 96
Hospitality Design - March/April 2015 - 97
Hospitality Design - March/April 2015 - 98
Hospitality Design - March/April 2015 - 99
Hospitality Design - March/April 2015 - 100
Hospitality Design - March/April 2015 - 101
Hospitality Design - March/April 2015 - 102
Hospitality Design - March/April 2015 - 103
Hospitality Design - March/April 2015 - 104
Hospitality Design - March/April 2015 - 105
Hospitality Design - March/April 2015 - 106
Hospitality Design - March/April 2015 - HD Expo Preview
Hospitality Design - March/April 2015 - 108
Hospitality Design - March/April 2015 - From the Show Director
Hospitality Design - March/April 2015 - Products
Hospitality Design - March/April 2015 - 111
Hospitality Design - March/April 2015 - 112
Hospitality Design - March/April 2015 - 113
Hospitality Design - March/April 2015 - 114
Hospitality Design - March/April 2015 - 115
Hospitality Design - March/April 2015 - 116
Hospitality Design - March/April 2015 - 117
Hospitality Design - March/April 2015 - Conference Highlights
Hospitality Design - March/April 2015 - 119
Hospitality Design - March/April 2015 - 120
Hospitality Design - March/April 2015 - 121
Hospitality Design - March/April 2015 - 122
Hospitality Design - March/April 2015 - 123
Hospitality Design - March/April 2015 - 124
Hospitality Design - March/April 2015 - 125
Hospitality Design - March/April 2015 - 126
Hospitality Design - March/April 2015 - Projects
Hospitality Design - March/April 2015 - Hotel Zoo Berlin
Hospitality Design - March/April 2015 - 129
Hospitality Design - March/April 2015 - 130
Hospitality Design - March/April 2015 - 131
Hospitality Design - March/April 2015 - One&Only Hayman Island
Hospitality Design - March/April 2015 - 133
Hospitality Design - March/April 2015 - 134
Hospitality Design - March/April 2015 - 135
Hospitality Design - March/April 2015 - Sofitel So Singapore
Hospitality Design - March/April 2015 - 137
Hospitality Design - March/April 2015 - 138
Hospitality Design - March/April 2015 - 139
Hospitality Design - March/April 2015 - Sixty Soho
Hospitality Design - March/April 2015 - 141
Hospitality Design - March/April 2015 - 142
Hospitality Design - March/April 2015 - 143
Hospitality Design - March/April 2015 - 144
Hospitality Design - March/April 2015 - 145
Hospitality Design - March/April 2015 - 146
Hospitality Design - March/April 2015 - 147
Hospitality Design - March/April 2015 - 148
Hospitality Design - March/April 2015 - 149
Hospitality Design - March/April 2015 - Ad Index
Hospitality Design - March/April 2015 - 151
Hospitality Design - March/April 2015 - Back Space
Hospitality Design - March/April 2015 - Cover3
Hospitality Design - March/April 2015 - Cover4
https://www.nxtbook.com/emerald/hd/202408
https://www.nxtbook.com/emerald/hd/202407
https://www.nxtbook.com/emerald/hd/20240506
https://www.nxtbook.com/emerald/hd/202404
https://www.nxtbook.com/emerald/hd/202403
https://www.nxtbook.com/emerald/hd/202401
https://www.nxtbook.com/emerald/hd/202312
https://www.nxtbook.com/emerald/hd/202311
https://www.nxtbook.com/emerald/hd/202310
https://www.nxtbook.com/emerald/hd/202309
https://www.nxtbook.com/emerald/hd/202308
https://www.nxtbook.com/emerald/hd/202307
https://www.nxtbook.com/emerald/hd/20230506
https://www.nxtbook.com/emerald/hd/202304
https://www.nxtbook.com/emerald/hd/202303
https://www.nxtbook.com/emerald/hd/202301
https://www.nxtbook.com/emerald/hd/202212
https://www.nxtbook.com/emerald/hd/202211
https://www.nxtbook.com/emerald/hd/202210
https://www.nxtbook.com/emerald/hd/202209
https://www.nxtbook.com/emerald/hd/Fall2022
https://www.nxtbook.com/emerald/hd/202208
https://www.nxtbook.com/emerald/hd/202207
https://www.nxtbook.com/emerald/hd/202206
https://www.nxtbook.com/emerald/hd/202204
https://www.nxtbook.com/emerald/hd/202203
https://www.nxtbook.com/emerald/hd/202201
https://www.nxtbook.com/emerald/hd/202112
https://www.nxtbook.com/emerald/hd/202111
https://www.nxtbook.com/emerald/hd/Fall2021
https://www.nxtbook.com/emerald/hd/202110
https://www.nxtbook.com/emerald/hd/202109
https://www.nxtbook.com/emerald/hd/202108
https://www.nxtbook.com/emerald/hd/202106
https://www.nxtbook.com/emerald/hd/202105
https://www.nxtbook.com/emerald/hd/202104
https://www.nxtbook.com/nxtbooks/hd/202102
https://www.nxtbook.com/nxtbooks/hd/202101
https://www.nxtbook.com/nxtbooks/hd/202012
https://www.nxtbook.com/nxtbooks/hd/202011
https://www.nxtbook.com/nxtbooks/hd/fall2020
https://www.nxtbook.com/nxtbooks/hd/202010
https://www.nxtbook.com/nxtbooks/hd/202009
https://www.nxtbook.com/nxtbooks/hd/202008
https://www.nxtbook.com/nxtbooks/hd/202007
https://www.nxtbook.com/nxtbooks/hd/202006
https://www.nxtbook.com/nxtbooks/hd/202005
https://www.nxtbook.com/nxtbooks/hd/expo2020_showguide
https://www.nxtbook.com/nxtbooks/hd/202003
https://www.nxtbook.com/nxtbooks/hd/202002
https://www.nxtbook.com/nxtbooks/hd/202001
https://www.nxtbook.com/nxtbooks/hd/201912
https://www.nxtbook.com/nxtbooks/hd/201911
https://www.nxtbook.com/nxtbooks/hd/fall2019
https://www.nxtbook.com/nxtbooks/hd/201910
https://www.nxtbook.com/nxtbooks/hd/womeninbusiness_2019
https://www.nxtbook.com/nxtbooks/hd/201909
https://www.nxtbook.com/nxtbooks/hd/201908
https://www.nxtbook.com/nxtbooks/hd/201907
https://www.nxtbook.com/nxtbooks/hd/201906
https://www.nxtbook.com/nxtbooks/hd/201905
https://www.nxtbook.com/nxtbooks/hd/20190304
https://www.nxtbook.com/nxtbooks/hd/201902
https://www.nxtbook.com/nxtbooks/hd/201901
https://www.nxtbook.com/nxtbooks/hd/201812
https://www.nxtbook.com/nxtbooks/hd/womeninbusiness_2018
https://www.nxtbook.com/nxtbooks/hd/201811
https://www.nxtbook.com/nxtbooks/hd/201810
https://www.nxtbook.com/nxtbooks/hd/201809
https://www.nxtbook.com/nxtbooks/hd/201808
https://www.nxtbook.com/nxtbooks/hd/201807
https://www.nxtbook.com/nxtbooks/hd/201806
https://www.nxtbook.com/nxtbooks/hd/201805
https://www.nxtbook.com/nxtbooks/hd/201803
https://www.nxtbook.com/nxtbooks/hd/201802
https://www.nxtbook.com/nxtbooks/hd/201801
https://www.nxtbook.com/nxtbooks/hd/201712
https://www.nxtbook.com/nxtbooks/hd/201711
https://www.nxtbook.com/nxtbooks/hd/201710
https://www.nxtbook.com/nxtbooks/hd/201709
https://www.nxtbook.com/nxtbooks/hd/201708
https://www.nxtbook.com/nxtbooks/hd/201707
https://www.nxtbook.com/nxtbooks/hd/201706
https://www.nxtbook.com/nxtbooks/hd/201705
https://www.nxtbook.com/nxtbooks/hd/20170304
https://www.nxtbook.com/nxtbooks/hd/201702
https://www.nxtbook.com/nxtbooks/hd/201701
https://www.nxtbook.com/nxtbooks/hd/201612
https://www.nxtbook.com/nxtbooks/hd/201611
https://www.nxtbook.com/nxtbooks/hd/201610
https://www.nxtbook.com/nxtbooks/hd/201609
https://www.nxtbook.com/nxtbooks/hd/201608
https://www.nxtbook.com/nxtbooks/hd/201607
https://www.nxtbook.com/nxtbooks/hd/201606
https://www.nxtbook.com/nxtbooks/hd/201605
https://www.nxtbook.com/nxtbooks/hd/20160304
https://www.nxtbook.com/nxtbooks/hd/20160102
https://www.nxtbook.com/nxtbooks/hd/201512
https://www.nxtbook.com/nxtbooks/hd/201511
https://www.nxtbook.com/nxtbooks/hd/201510
https://www.nxtbook.com/nxtbooks/hd/201509
https://www.nxtbook.com/nxtbooks/hd/201508
https://www.nxtbook.com/nxtbooks/hd/201507
https://www.nxtbook.com/nxtbooks/hd/201506
https://www.nxtbook.com/nxtbooks/hd/expo2015_showguide
https://www.nxtbook.com/nxtbooks/hd/201505
https://www.nxtbook.com/nxtbooks/hd/20150304
https://www.nxtbook.com/nxtbooks/hd/20150102
https://www.nxtbook.com/nxtbooks/hd/201412
https://www.nxtbook.com/nxtbooks/hd/201411
https://www.nxtbook.com/nxtbooks/hd/201410
https://www.nxtbook.com/nxtbooks/hd/201409
https://www.nxtbook.com/nxtbooks/hd/201408
https://www.nxtbook.com/nxtbooks/hd/201407
https://www.nxtbook.com/nxtbooks/hd/201406
https://www.nxtbook.com/nxtbooks/hd/20140506
https://www.nxtbook.com/nxtbooks/hd/expo2014_showguide
https://www.nxtbook.com/nxtbooks/hd/20140304
https://www.nxtbook.com/nxtbooks/hd/20140102
https://www.nxtbookmedia.com