Hospitality Design - March/April 2015 - 98
special feature lifestyle brands
9+10. Renderings
of a Hotel RL
guestroom and the
Steps, a prototype
lobby seating
configuration.
Design Details: "The goal was for the hotel to
become a neighborhood hotspot activated by
coffee, a living stage, live performances, local
art, stadium seating, self check-in," Nicholas
explains. The design turns the lobby into a
kind of town square-a home base from which
people can explore the particular city. The
Steps, for instance, are a prototype lobby seating
concept, intended to be a place for guests to
hang out, have a cup of coffee or cocktail, and
enjoy programming that will be built into the
experience of Hotel RL-be that an acoustic
performance, author reading, or exhibit from
a local artist-intended to mimic a Pacific
Northwest coffee shop experience. Guestrooms
feature comfortable seating, wood floors, and a
retail-inspired changing area-doing away with
closets (and desks) altogether.
9
10
Hotel RL
The Backstory: Spokane, Washington-based
Red Lion Hotels Corporation (RLHC) has
been in the hotel business since 1959, with a
portfolio of more than 50 midscale properties
primarily in the western U.S. Last year, the
company announced it would be expanding
with Hotel RL, a 3-Star lifestyle hotel conversion
brand inspired by-and representative of-the
ethos of the Pacific Northwest. "RLHC had the
foundation of a solid brand with a good name,
which provided an opportunity to launch a
lifestyle upscale conversion brand," explains
RLHC's Bill Linehan. "This is an opportunity
for hotel owners to affiliate with a new brand in
major markets."
"Red Lion is capitalizing on their scale, their
speed, their degree of flexibility, the unique
anchoring of the Pacific Northwest," adds Ron
Swidler, principal at Chicago-based Gettys,
the firm tapped to collaborate with RLHC's
executive team on the creation, branding, and
design of Hotel RL.
Highlights: Gettys, whose newly announced
lifestyle-focused PULSE by Gettys team worked
closely with RLHC executives, conceived of the
design in an adaptable way. "We looked at it as
098
March/April 2015 hospitalitydesign.com
a modular kit of parts," Swidler explains, with
all of those pieces creating an open and flexible
plan that emphasizes the brand's core values.
"At every opportunity we instilled the notion
of discovery within our design to empower the
guest with the tools and information necessary
to explore the local offerings," adds Ben Nicholas,
design director at Gettys. "An active part of our
design approach was to embrace the adventure
seeker inside all of us."
Outlook: The first Hotel RL is expected to open
in Baltimore's Inner Harbor this summer, with
more than a dozen conversions in the works
in cities across the U.S., according to Swidler.
RLHC is planning, along with hotel owners,
to invest between $50 and $100 million in the
conversion of properties in the top 80 U.S. urban
markets.
http://www.hospitalitydesign.com
Hospitality Design - March/April 2015
Table of Contents for the Digital Edition of Hospitality Design - March/April 2015
Contents
Online TOC
From the Editor
People
Perspectives
Sketchbook
Sustainable Studio Kittitian Hill
Places Miami
Interview Christopher Norton
5 Questions for Ron Arad
Products
Profile Autoban
Luxury
Bath
Special Feature Lifestyle Brands
HD Expo Preview
From the Show Director
Products
Conference Highlights
Projects
Hotel Zoo Berlin
One&Only Hayman Island
Sofitel So Singapore
Sixty Soho
Ad Index
Back Space
Hospitality Design - March/April 2015 - Intro
Hospitality Design - March/April 2015 - Cover1
Hospitality Design - March/April 2015 - Cover2
Hospitality Design - March/April 2015 - 1
Hospitality Design - March/April 2015 - 2
Hospitality Design - March/April 2015 - 3
Hospitality Design - March/April 2015 - 4
Hospitality Design - March/April 2015 - 5
Hospitality Design - March/April 2015 - 6
Hospitality Design - March/April 2015 - Contents
Hospitality Design - March/April 2015 - 8
Hospitality Design - March/April 2015 - 9
Hospitality Design - March/April 2015 - 10
Hospitality Design - March/April 2015 - 11
Hospitality Design - March/April 2015 - 12
Hospitality Design - March/April 2015 - Online TOC
Hospitality Design - March/April 2015 - 14
Hospitality Design - March/April 2015 - 15
Hospitality Design - March/April 2015 - 16
Hospitality Design - March/April 2015 - 17
Hospitality Design - March/April 2015 - 18
Hospitality Design - March/April 2015 - 19
Hospitality Design - March/April 2015 - From the Editor
Hospitality Design - March/April 2015 - 21
Hospitality Design - March/April 2015 - 22
Hospitality Design - March/April 2015 - 23
Hospitality Design - March/April 2015 - 24
Hospitality Design - March/April 2015 - 25
Hospitality Design - March/April 2015 - People
Hospitality Design - March/April 2015 - 27
Hospitality Design - March/April 2015 - 28
Hospitality Design - March/April 2015 - 29
Hospitality Design - March/April 2015 - 30
Hospitality Design - March/April 2015 - 31
Hospitality Design - March/April 2015 - 32
Hospitality Design - March/April 2015 - 33
Hospitality Design - March/April 2015 - 34
Hospitality Design - March/April 2015 - Perspectives
Hospitality Design - March/April 2015 - 36
Hospitality Design - March/April 2015 - Sketchbook
Hospitality Design - March/April 2015 - 38
Hospitality Design - March/April 2015 - 39
Hospitality Design - March/April 2015 - 40
Hospitality Design - March/April 2015 - 41
Hospitality Design - March/April 2015 - 42
Hospitality Design - March/April 2015 - 43
Hospitality Design - March/April 2015 - 44
Hospitality Design - March/April 2015 - 45
Hospitality Design - March/April 2015 - 46
Hospitality Design - March/April 2015 - 47
Hospitality Design - March/April 2015 - 48
Hospitality Design - March/April 2015 - Sustainable Studio Kittitian Hill
Hospitality Design - March/April 2015 - 50
Hospitality Design - March/April 2015 - 51
Hospitality Design - March/April 2015 - 52
Hospitality Design - March/April 2015 - 53
Hospitality Design - March/April 2015 - 54
Hospitality Design - March/April 2015 - Places Miami
Hospitality Design - March/April 2015 - 56
Hospitality Design - March/April 2015 - 57
Hospitality Design - March/April 2015 - 58
Hospitality Design - March/April 2015 - 59
Hospitality Design - March/April 2015 - 60
Hospitality Design - March/April 2015 - 61
Hospitality Design - March/April 2015 - 62
Hospitality Design - March/April 2015 - Interview Christopher Norton
Hospitality Design - March/April 2015 - 64
Hospitality Design - March/April 2015 - 65
Hospitality Design - March/April 2015 - 66
Hospitality Design - March/April 2015 - 67
Hospitality Design - March/April 2015 - 5 Questions for Ron Arad
Hospitality Design - March/April 2015 - 69
Hospitality Design - March/April 2015 - 70
Hospitality Design - March/April 2015 - 71
Hospitality Design - March/April 2015 - 72
Hospitality Design - March/April 2015 - Products
Hospitality Design - March/April 2015 - 74
Hospitality Design - March/April 2015 - Profile Autoban
Hospitality Design - March/April 2015 - 76
Hospitality Design - March/April 2015 - 77
Hospitality Design - March/April 2015 - 78
Hospitality Design - March/April 2015 - Luxury
Hospitality Design - March/April 2015 - 80
Hospitality Design - March/April 2015 - 81
Hospitality Design - March/April 2015 - 82
Hospitality Design - March/April 2015 - 83
Hospitality Design - March/April 2015 - 84
Hospitality Design - March/April 2015 - Bath
Hospitality Design - March/April 2015 - 86
Hospitality Design - March/April 2015 - 87
Hospitality Design - March/April 2015 - 88
Hospitality Design - March/April 2015 - 89
Hospitality Design - March/April 2015 - 90
Hospitality Design - March/April 2015 - Special Feature Lifestyle Brands
Hospitality Design - March/April 2015 - 92
Hospitality Design - March/April 2015 - 93
Hospitality Design - March/April 2015 - 94
Hospitality Design - March/April 2015 - 95
Hospitality Design - March/April 2015 - 96
Hospitality Design - March/April 2015 - 97
Hospitality Design - March/April 2015 - 98
Hospitality Design - March/April 2015 - 99
Hospitality Design - March/April 2015 - 100
Hospitality Design - March/April 2015 - 101
Hospitality Design - March/April 2015 - 102
Hospitality Design - March/April 2015 - 103
Hospitality Design - March/April 2015 - 104
Hospitality Design - March/April 2015 - 105
Hospitality Design - March/April 2015 - 106
Hospitality Design - March/April 2015 - HD Expo Preview
Hospitality Design - March/April 2015 - 108
Hospitality Design - March/April 2015 - From the Show Director
Hospitality Design - March/April 2015 - Products
Hospitality Design - March/April 2015 - 111
Hospitality Design - March/April 2015 - 112
Hospitality Design - March/April 2015 - 113
Hospitality Design - March/April 2015 - 114
Hospitality Design - March/April 2015 - 115
Hospitality Design - March/April 2015 - 116
Hospitality Design - March/April 2015 - 117
Hospitality Design - March/April 2015 - Conference Highlights
Hospitality Design - March/April 2015 - 119
Hospitality Design - March/April 2015 - 120
Hospitality Design - March/April 2015 - 121
Hospitality Design - March/April 2015 - 122
Hospitality Design - March/April 2015 - 123
Hospitality Design - March/April 2015 - 124
Hospitality Design - March/April 2015 - 125
Hospitality Design - March/April 2015 - 126
Hospitality Design - March/April 2015 - Projects
Hospitality Design - March/April 2015 - Hotel Zoo Berlin
Hospitality Design - March/April 2015 - 129
Hospitality Design - March/April 2015 - 130
Hospitality Design - March/April 2015 - 131
Hospitality Design - March/April 2015 - One&Only Hayman Island
Hospitality Design - March/April 2015 - 133
Hospitality Design - March/April 2015 - 134
Hospitality Design - March/April 2015 - 135
Hospitality Design - March/April 2015 - Sofitel So Singapore
Hospitality Design - March/April 2015 - 137
Hospitality Design - March/April 2015 - 138
Hospitality Design - March/April 2015 - 139
Hospitality Design - March/April 2015 - Sixty Soho
Hospitality Design - March/April 2015 - 141
Hospitality Design - March/April 2015 - 142
Hospitality Design - March/April 2015 - 143
Hospitality Design - March/April 2015 - 144
Hospitality Design - March/April 2015 - 145
Hospitality Design - March/April 2015 - 146
Hospitality Design - March/April 2015 - 147
Hospitality Design - March/April 2015 - 148
Hospitality Design - March/April 2015 - 149
Hospitality Design - March/April 2015 - Ad Index
Hospitality Design - March/April 2015 - 151
Hospitality Design - March/April 2015 - Back Space
Hospitality Design - March/April 2015 - Cover3
Hospitality Design - March/April 2015 - Cover4
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