Hospitality Design - July 2015 - 114

special feature office space
Starlab for Starwood Hotels &
Resorts, New York
Why: Starwood Hotels & Resorts' new
46,000-square-foot space in Manhattan's Garment
District is not a typical office. Instead, as its
name suggests, it's an innovation lab that brings
together "a cross-section of the company's digital,
design, and brand teams to think differently
about how we provide our guests with a better
way to experience the world," says Mike Tiedy,
Starwood's senior vice president of global brand
design and innovation. Designed by Starwood's
in-house creative team along with VM Studios,
it's an upgrade from the company's former
Tribeca office, and it follows the recent opening of
the Starwood Experience at the company's global
headquarters in Stamford, Connecticut; just as
that is the first LEED Platinum building in the
state, Starlab is also seeking LEED certification.
Aesthetic: The idea: immerse employees as
well as owners and developers into the Luxury
Collection, St. Regis, W Hotels, and Le Méridien
brands via suites meant to evoke the ethos of each
one. A revolving art installation dominates one
wall in the W suite; Le Méridien's midcentury
modern design plays out in the carefully curated
chairs and full-length mahogany mirrors leaning
against a brick wall; the Luxury Collection suite
has the feel of a modern study with a natural slab
wood table as its centerpiece; and the St. Regis
room is decked out in bespoke silver figured
sycamore.
"The office brings together multiple
departments to collaborate and leverage different
strengths to solve challenges," says Tiedy. "We
hope Starlab inspires our designers to think more
like marketers, our marketers to ideate more like
tech startups, and our tech teams to communicate
more like storytellers." To that end, workspaces
foster collaboration-modular seating areas with
banquettes for smaller groups and a library for
informal meetings with bleacher-style seating
and flexible tables. "Keeping our talent motivated
and inspired furthers the success of our brands
and our company," he says.
Highlights: High-touch and high-tech
merge throughout. There's a smart mirror
displaying Starwood's latest video news; a digital
chandelier hanging above the staircase made
up of newsticker-like chrome-encased blades
showcasing guests' tweets; and five digital feed
chrome frames that rotate guests' Instagram
posts in a gallery-style space next to the
communal dining area.

114

July 2015 hospitalitydesign.com



http://www.hospitalitydesign.com

Hospitality Design - July 2015

Table of Contents for the Digital Edition of Hospitality Design - July 2015

Hospitality Design - July 2015
Contents
Online TOC
From the Editor
People
Perspectives
Sketchbook
Business Sense: State of the Industry
Places: Beijing
Interview: Lázaro Rosa-Violán
5 Questions for Justin Cucci
Products
Profile: Tom Dixon
Trends Midcentury Modern
Lighting
Spa
ICFF
Special Feature: Office Space
HD Expo Recap
From the Show Director
People
IIDA/HD Product Design Competition
Show Floor Standouts
Game Changers
Ad Index
Back Space
Hospitality Design - July 2015 - Intro
Hospitality Design - July 2015 - Hospitality Design - July 2015
Hospitality Design - July 2015 - Cover2
Hospitality Design - July 2015 - 1
Hospitality Design - July 2015 - 2
Hospitality Design - July 2015 - 3
Hospitality Design - July 2015 - 4
Hospitality Design - July 2015 - 5
Hospitality Design - July 2015 - 6
Hospitality Design - July 2015 - 7
Hospitality Design - July 2015 - 8
Hospitality Design - July 2015 - Contents
Hospitality Design - July 2015 - 10
Hospitality Design - July 2015 - 11
Hospitality Design - July 2015 - 12
Hospitality Design - July 2015 - 13
Hospitality Design - July 2015 - 14
Hospitality Design - July 2015 - 15
Hospitality Design - July 2015 - 16
Hospitality Design - July 2015 - Online TOC
Hospitality Design - July 2015 - 18
Hospitality Design - July 2015 - 19
Hospitality Design - July 2015 - 20
Hospitality Design - July 2015 - 21
Hospitality Design - July 2015 - 22
Hospitality Design - July 2015 - 23
Hospitality Design - July 2015 - From the Editor
Hospitality Design - July 2015 - 25
Hospitality Design - July 2015 - 26
Hospitality Design - July 2015 - 27
Hospitality Design - July 2015 - 28
Hospitality Design - July 2015 - 29
Hospitality Design - July 2015 - 30
Hospitality Design - July 2015 - 31
Hospitality Design - July 2015 - 32
Hospitality Design - July 2015 - 33
Hospitality Design - July 2015 - 34
Hospitality Design - July 2015 - 35
Hospitality Design - July 2015 - People
Hospitality Design - July 2015 - 37
Hospitality Design - July 2015 - 38
Hospitality Design - July 2015 - 39
Hospitality Design - July 2015 - 40
Hospitality Design - July 2015 - 41
Hospitality Design - July 2015 - 42
Hospitality Design - July 2015 - 43
Hospitality Design - July 2015 - 44
Hospitality Design - July 2015 - 45
Hospitality Design - July 2015 - 46
Hospitality Design - July 2015 - 47
Hospitality Design - July 2015 - 48
Hospitality Design - July 2015 - Perspectives
Hospitality Design - July 2015 - 50
Hospitality Design - July 2015 - 51
Hospitality Design - July 2015 - 52
Hospitality Design - July 2015 - Sketchbook
Hospitality Design - July 2015 - 54
Hospitality Design - July 2015 - 55
Hospitality Design - July 2015 - 56
Hospitality Design - July 2015 - 57
Hospitality Design - July 2015 - 58
Hospitality Design - July 2015 - 59
Hospitality Design - July 2015 - 60
Hospitality Design - July 2015 - 61
Hospitality Design - July 2015 - 62
Hospitality Design - July 2015 - Business Sense: State of the Industry
Hospitality Design - July 2015 - 64
Hospitality Design - July 2015 - 65
Hospitality Design - July 2015 - 66
Hospitality Design - July 2015 - 67
Hospitality Design - July 2015 - 68
Hospitality Design - July 2015 - 69
Hospitality Design - July 2015 - 70
Hospitality Design - July 2015 - 71
Hospitality Design - July 2015 - 72
Hospitality Design - July 2015 - Places: Beijing
Hospitality Design - July 2015 - 74
Hospitality Design - July 2015 - 75
Hospitality Design - July 2015 - 76
Hospitality Design - July 2015 - 77
Hospitality Design - July 2015 - 78
Hospitality Design - July 2015 - Interview: Lázaro Rosa-Violán
Hospitality Design - July 2015 - 80
Hospitality Design - July 2015 - 81
Hospitality Design - July 2015 - 5 Questions for Justin Cucci
Hospitality Design - July 2015 - 83
Hospitality Design - July 2015 - 84
Hospitality Design - July 2015 - Products
Hospitality Design - July 2015 - 86
Hospitality Design - July 2015 - Profile: Tom Dixon
Hospitality Design - July 2015 - 88
Hospitality Design - July 2015 - Trends Midcentury Modern
Hospitality Design - July 2015 - 90
Hospitality Design - July 2015 - 91
Hospitality Design - July 2015 - 92
Hospitality Design - July 2015 - Lighting
Hospitality Design - July 2015 - 94
Hospitality Design - July 2015 - 95
Hospitality Design - July 2015 - 96
Hospitality Design - July 2015 - 97
Hospitality Design - July 2015 - 98
Hospitality Design - July 2015 - 99
Hospitality Design - July 2015 - 100
Hospitality Design - July 2015 - 101
Hospitality Design - July 2015 - 102
Hospitality Design - July 2015 - Spa
Hospitality Design - July 2015 - 104
Hospitality Design - July 2015 - 105
Hospitality Design - July 2015 - 106
Hospitality Design - July 2015 - ICFF
Hospitality Design - July 2015 - 108
Hospitality Design - July 2015 - 109
Hospitality Design - July 2015 - 110
Hospitality Design - July 2015 - Special Feature: Office Space
Hospitality Design - July 2015 - 112
Hospitality Design - July 2015 - 113
Hospitality Design - July 2015 - 114
Hospitality Design - July 2015 - 115
Hospitality Design - July 2015 - 116
Hospitality Design - July 2015 - 117
Hospitality Design - July 2015 - 118
Hospitality Design - July 2015 - 119
Hospitality Design - July 2015 - 120
Hospitality Design - July 2015 - 121
Hospitality Design - July 2015 - 122
Hospitality Design - July 2015 - 123
Hospitality Design - July 2015 - 124
Hospitality Design - July 2015 - 125
Hospitality Design - July 2015 - 126
Hospitality Design - July 2015 - 127
Hospitality Design - July 2015 - 128
Hospitality Design - July 2015 - HD Expo Recap
Hospitality Design - July 2015 - From the Show Director
Hospitality Design - July 2015 - 131
Hospitality Design - July 2015 - People
Hospitality Design - July 2015 - 133
Hospitality Design - July 2015 - 134
Hospitality Design - July 2015 - 135
Hospitality Design - July 2015 - IIDA/HD Product Design Competition
Hospitality Design - July 2015 - 137
Hospitality Design - July 2015 - 138
Hospitality Design - July 2015 - 139
Hospitality Design - July 2015 - Show Floor Standouts
Hospitality Design - July 2015 - 141
Hospitality Design - July 2015 - 142
Hospitality Design - July 2015 - 143
Hospitality Design - July 2015 - 144
Hospitality Design - July 2015 - Game Changers
Hospitality Design - July 2015 - 146
Hospitality Design - July 2015 - 147
Hospitality Design - July 2015 - 148
Hospitality Design - July 2015 - 149
Hospitality Design - July 2015 - 150
Hospitality Design - July 2015 - 151
Hospitality Design - July 2015 - 152
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Hospitality Design - July 2015 - 171
Hospitality Design - July 2015 - 172
Hospitality Design - July 2015 - 173
Hospitality Design - July 2015 - Ad Index
Hospitality Design - July 2015 - 175
Hospitality Design - July 2015 - Back Space
Hospitality Design - July 2015 - Cover3
Hospitality Design - July 2015 - Cover4
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