Hospitality Design - July 2015 - 157

onto the Westin look of soothing tones and
inspiration from nature," Hoover says. "It
was starting to feel superficial, and perhaps
not so ownable, so we wanted to put some
distance between us and the competition.
With biophilic design, we can dig a little
deeper." The new rooms, which have been
introduced only in a few properties, merge
work, sleep, and eat zones that respond
to the ways modern guests use their hotel
rooms. Features include slimmer desks,

larger nightstands (with built-in ledges upon
which devices can stand), expanded closets
with pullout shelving (no more luggage
racks), additional power outlets, and beds
set at a slight angle to open up the space
and evoke a "meandering path." Other
design touches include a custom portfolio of
patterns and textures based on fractals found
in nature and a correspondingly amped up
color palette.
Sheraton, too, is going through a "big

3

evolution," says Hoover. "We'd like to change
the perception of the brand through design."
The new look will encompass updates to
everything from guestrooms to public spaces
including the fitness and F&B outlets, as
well as a new visual identity for printed and
digital materials and signage. "The new
aesthetic is modern, upscale, and dynamic,"
she says. Another change for the brand: a
new commitment to the leisure traveler, as a
third of its 25 new openings this year will be
resorts-about double its current hotels-toresorts ratio.
"We truly are in a golden age for hotel
design," Hoover says. "As our experience of
the world becomes more and more digital
and virtual, hotels become the place to
experience the physical and analog. At the
same time, it's fantastic to be able to take
advantage of all of this technology-3D
printing, new materials-so we're all pushed
to elevate our game." hd

3. The LEED-seeking
Westin Denver
International Airport will
be part of the new Hotel
and Transit Center, and
its sleek form resembles
a bird with its wings
extended as it hovers
above the public plaza.

4. A bedroom in a Grand
Oceanview suite at
the Westin Blue Bay
Resort & Spa in Hainan,
China, designed by
gad·Zhejiang Greenton
Architectural Design,
boasts sweeping views
of the South China Sea.

4

hospitalitydesign.com July 2015

157



http://www.hospitalitydesign.com

Hospitality Design - July 2015

Table of Contents for the Digital Edition of Hospitality Design - July 2015

Hospitality Design - July 2015
Contents
Online TOC
From the Editor
People
Perspectives
Sketchbook
Business Sense: State of the Industry
Places: Beijing
Interview: Lázaro Rosa-Violán
5 Questions for Justin Cucci
Products
Profile: Tom Dixon
Trends Midcentury Modern
Lighting
Spa
ICFF
Special Feature: Office Space
HD Expo Recap
From the Show Director
People
IIDA/HD Product Design Competition
Show Floor Standouts
Game Changers
Ad Index
Back Space
Hospitality Design - July 2015 - Intro
Hospitality Design - July 2015 - Hospitality Design - July 2015
Hospitality Design - July 2015 - Cover2
Hospitality Design - July 2015 - 1
Hospitality Design - July 2015 - 2
Hospitality Design - July 2015 - 3
Hospitality Design - July 2015 - 4
Hospitality Design - July 2015 - 5
Hospitality Design - July 2015 - 6
Hospitality Design - July 2015 - 7
Hospitality Design - July 2015 - 8
Hospitality Design - July 2015 - Contents
Hospitality Design - July 2015 - 10
Hospitality Design - July 2015 - 11
Hospitality Design - July 2015 - 12
Hospitality Design - July 2015 - 13
Hospitality Design - July 2015 - 14
Hospitality Design - July 2015 - 15
Hospitality Design - July 2015 - 16
Hospitality Design - July 2015 - Online TOC
Hospitality Design - July 2015 - 18
Hospitality Design - July 2015 - 19
Hospitality Design - July 2015 - 20
Hospitality Design - July 2015 - 21
Hospitality Design - July 2015 - 22
Hospitality Design - July 2015 - 23
Hospitality Design - July 2015 - From the Editor
Hospitality Design - July 2015 - 25
Hospitality Design - July 2015 - 26
Hospitality Design - July 2015 - 27
Hospitality Design - July 2015 - 28
Hospitality Design - July 2015 - 29
Hospitality Design - July 2015 - 30
Hospitality Design - July 2015 - 31
Hospitality Design - July 2015 - 32
Hospitality Design - July 2015 - 33
Hospitality Design - July 2015 - 34
Hospitality Design - July 2015 - 35
Hospitality Design - July 2015 - People
Hospitality Design - July 2015 - 37
Hospitality Design - July 2015 - 38
Hospitality Design - July 2015 - 39
Hospitality Design - July 2015 - 40
Hospitality Design - July 2015 - 41
Hospitality Design - July 2015 - 42
Hospitality Design - July 2015 - 43
Hospitality Design - July 2015 - 44
Hospitality Design - July 2015 - 45
Hospitality Design - July 2015 - 46
Hospitality Design - July 2015 - 47
Hospitality Design - July 2015 - 48
Hospitality Design - July 2015 - Perspectives
Hospitality Design - July 2015 - 50
Hospitality Design - July 2015 - 51
Hospitality Design - July 2015 - 52
Hospitality Design - July 2015 - Sketchbook
Hospitality Design - July 2015 - 54
Hospitality Design - July 2015 - 55
Hospitality Design - July 2015 - 56
Hospitality Design - July 2015 - 57
Hospitality Design - July 2015 - 58
Hospitality Design - July 2015 - 59
Hospitality Design - July 2015 - 60
Hospitality Design - July 2015 - 61
Hospitality Design - July 2015 - 62
Hospitality Design - July 2015 - Business Sense: State of the Industry
Hospitality Design - July 2015 - 64
Hospitality Design - July 2015 - 65
Hospitality Design - July 2015 - 66
Hospitality Design - July 2015 - 67
Hospitality Design - July 2015 - 68
Hospitality Design - July 2015 - 69
Hospitality Design - July 2015 - 70
Hospitality Design - July 2015 - 71
Hospitality Design - July 2015 - 72
Hospitality Design - July 2015 - Places: Beijing
Hospitality Design - July 2015 - 74
Hospitality Design - July 2015 - 75
Hospitality Design - July 2015 - 76
Hospitality Design - July 2015 - 77
Hospitality Design - July 2015 - 78
Hospitality Design - July 2015 - Interview: Lázaro Rosa-Violán
Hospitality Design - July 2015 - 80
Hospitality Design - July 2015 - 81
Hospitality Design - July 2015 - 5 Questions for Justin Cucci
Hospitality Design - July 2015 - 83
Hospitality Design - July 2015 - 84
Hospitality Design - July 2015 - Products
Hospitality Design - July 2015 - 86
Hospitality Design - July 2015 - Profile: Tom Dixon
Hospitality Design - July 2015 - 88
Hospitality Design - July 2015 - Trends Midcentury Modern
Hospitality Design - July 2015 - 90
Hospitality Design - July 2015 - 91
Hospitality Design - July 2015 - 92
Hospitality Design - July 2015 - Lighting
Hospitality Design - July 2015 - 94
Hospitality Design - July 2015 - 95
Hospitality Design - July 2015 - 96
Hospitality Design - July 2015 - 97
Hospitality Design - July 2015 - 98
Hospitality Design - July 2015 - 99
Hospitality Design - July 2015 - 100
Hospitality Design - July 2015 - 101
Hospitality Design - July 2015 - 102
Hospitality Design - July 2015 - Spa
Hospitality Design - July 2015 - 104
Hospitality Design - July 2015 - 105
Hospitality Design - July 2015 - 106
Hospitality Design - July 2015 - ICFF
Hospitality Design - July 2015 - 108
Hospitality Design - July 2015 - 109
Hospitality Design - July 2015 - 110
Hospitality Design - July 2015 - Special Feature: Office Space
Hospitality Design - July 2015 - 112
Hospitality Design - July 2015 - 113
Hospitality Design - July 2015 - 114
Hospitality Design - July 2015 - 115
Hospitality Design - July 2015 - 116
Hospitality Design - July 2015 - 117
Hospitality Design - July 2015 - 118
Hospitality Design - July 2015 - 119
Hospitality Design - July 2015 - 120
Hospitality Design - July 2015 - 121
Hospitality Design - July 2015 - 122
Hospitality Design - July 2015 - 123
Hospitality Design - July 2015 - 124
Hospitality Design - July 2015 - 125
Hospitality Design - July 2015 - 126
Hospitality Design - July 2015 - 127
Hospitality Design - July 2015 - 128
Hospitality Design - July 2015 - HD Expo Recap
Hospitality Design - July 2015 - From the Show Director
Hospitality Design - July 2015 - 131
Hospitality Design - July 2015 - People
Hospitality Design - July 2015 - 133
Hospitality Design - July 2015 - 134
Hospitality Design - July 2015 - 135
Hospitality Design - July 2015 - IIDA/HD Product Design Competition
Hospitality Design - July 2015 - 137
Hospitality Design - July 2015 - 138
Hospitality Design - July 2015 - 139
Hospitality Design - July 2015 - Show Floor Standouts
Hospitality Design - July 2015 - 141
Hospitality Design - July 2015 - 142
Hospitality Design - July 2015 - 143
Hospitality Design - July 2015 - 144
Hospitality Design - July 2015 - Game Changers
Hospitality Design - July 2015 - 146
Hospitality Design - July 2015 - 147
Hospitality Design - July 2015 - 148
Hospitality Design - July 2015 - 149
Hospitality Design - July 2015 - 150
Hospitality Design - July 2015 - 151
Hospitality Design - July 2015 - 152
Hospitality Design - July 2015 - 153
Hospitality Design - July 2015 - 154
Hospitality Design - July 2015 - 155
Hospitality Design - July 2015 - 156
Hospitality Design - July 2015 - 157
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Hospitality Design - July 2015 - 159
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Hospitality Design - July 2015 - 168
Hospitality Design - July 2015 - 169
Hospitality Design - July 2015 - 170
Hospitality Design - July 2015 - 171
Hospitality Design - July 2015 - 172
Hospitality Design - July 2015 - 173
Hospitality Design - July 2015 - Ad Index
Hospitality Design - July 2015 - 175
Hospitality Design - July 2015 - Back Space
Hospitality Design - July 2015 - Cover3
Hospitality Design - July 2015 - Cover4
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