Hospitality Design - October 2015 - 56

perspectives

business sense industry insight

Mobile key skepticism

With a push to incorporate techy aspects into hotels to draw
the ever-elusive Millennial guest, some brands are making
the move toward mobile devices as room keys (or have
already rolled them out). Is it just PR, or is the industry in
an early-adopter phase? The survey shows low support from
both the owners/developers-with just 8.3 percent ranking
it as very important to the guest experience-and from
designers/architects, only 11 percent of whom gave it the
same weight. "The brands are saying 'this is the next wave.
This is the deal,'" says Patton. "Then you talk to the owners,
especially those who are more old school and have been in
hospitality for 20 or 30 years, and they are not sold on it." The
disparity may be in terms of age group, or concerns about
security, but, though it sounds cliché, only time will tell. "We
don't know where it's going because it will be driven by the
guest," Patton points out. "You can force it on people but if
they don't like it, they're going to choose a different hotel or a
different brand."

MOBILE ROOM KEY

AVAILABILITY
VERY LOW SUPPORT FROM

BOTH DEVELOPER/OWNER
AND ARCHITECT/DESIGNER

The lighting effect

In public spaces, lighting as it impacts the guest experience
is more of a priority for designers than it is for owners. The
results show a 10 percent difference in the highest rankings
of importance (a 4 or 5) between designers and owners,
though that may partially be a matter of interpretation. It's
not that owners think lighting doesn't matter, but rather
"they assume designers know how to provide lighting and
lighting design," Patton says. "For them, it's not necessarily
on their radar, but for designers it is-owners might just
assume that it is included."

LIGHTING IMPACTS THE

GUEST EXPERIENCE

MORE FOR THE ARCHITECT/DESIGNER
LESS FOR THE OWNER (THEY TAKE IT FOR GRANTED)

The F&B question

Farm-to-table, craft cocktails, local foods-all industry
buzzwords-may seem important, but surprisingly, the
survey results show these trendier types of F&B elements
have only mid-level importance to owners/developers in
terms of their ROI in hotel public spaces, while having F&B
offerings in general was ranked higher. So unless done well
and authentically like, say, Ace Hotels, "they are a draw to
get guests to the property or create some uniqueness but not
necessarily a big return for owners," Patton says.

056

October 2015 hospitalitydesign.com

GRAB-AND-GO

FOOD AND
BEVERAGE
OFFERINGS

CRAFT COCKTAILS
FARM-TO-TABLE
SMALL PLATES
LOCAL FOODS

AMBIANCE


http://www.hospitalitydesign.com

Hospitality Design - October 2015

Table of Contents for the Digital Edition of Hospitality Design - October 2015

Hospitality Design - October 2015
Contents
Online TOC
From the Editor
From the Show Director
Perspectives
Sketchbook
Business Sense: Industry Insight
Sustainable Studio: Open Farm Community
Trends: Suites
Trends: Fast-Casual Dining
5 Questions for John Simeonidis
Products
Profile: Neri & Hu
Trends: Scandinavian Inspiration
Trends: Rose Gold
Tabletop
In the Room
Special Feature: Chefs
Platinum Circle
Gary Dollens
Kemper Hyers
Nobu Matsuhisa
HD Visionary Award: HBA
Projects
Margherita Saint-Germain
Le Lapin
The Continental
Scone City
Untitled
Lago
I Love Paris
Ad Index
Back Space
Hospitality Design - October 2015 - Intro
Hospitality Design - October 2015 - Hospitality Design - October 2015
Hospitality Design - October 2015 - Cover2
Hospitality Design - October 2015 - 1
Hospitality Design - October 2015 - 2
Hospitality Design - October 2015 - 3
Hospitality Design - October 2015 - 4
Hospitality Design - October 2015 - 5
Hospitality Design - October 2015 - 6
Hospitality Design - October 2015 - 7
Hospitality Design - October 2015 - 8
Hospitality Design - October 2015 - 9
Hospitality Design - October 2015 - 10
Hospitality Design - October 2015 - Contents
Hospitality Design - October 2015 - 12
Hospitality Design - October 2015 - 13
Hospitality Design - October 2015 - 14
Hospitality Design - October 2015 - 15
Hospitality Design - October 2015 - 16
Hospitality Design - October 2015 - 17
Hospitality Design - October 2015 - 18
Hospitality Design - October 2015 - Online TOC
Hospitality Design - October 2015 - 20
Hospitality Design - October 2015 - 21
Hospitality Design - October 2015 - 22
Hospitality Design - October 2015 - 23
Hospitality Design - October 2015 - 24
Hospitality Design - October 2015 - 25
Hospitality Design - October 2015 - From the Editor
Hospitality Design - October 2015 - 27
Hospitality Design - October 2015 - 28
Hospitality Design - October 2015 - 29
Hospitality Design - October 2015 - 30
Hospitality Design - October 2015 - 31
Hospitality Design - October 2015 - From the Show Director
Hospitality Design - October 2015 - 33
Hospitality Design - October 2015 - 34
Hospitality Design - October 2015 - 35
Hospitality Design - October 2015 - 36
Hospitality Design - October 2015 - 37
Hospitality Design - October 2015 - 38
Hospitality Design - October 2015 - Perspectives
Hospitality Design - October 2015 - 40
Hospitality Design - October 2015 - 41
Hospitality Design - October 2015 - 42
Hospitality Design - October 2015 - Sketchbook
Hospitality Design - October 2015 - 44
Hospitality Design - October 2015 - 45
Hospitality Design - October 2015 - 46
Hospitality Design - October 2015 - 47
Hospitality Design - October 2015 - 48
Hospitality Design - October 2015 - 49
Hospitality Design - October 2015 - 50
Hospitality Design - October 2015 - 51
Hospitality Design - October 2015 - 52
Hospitality Design - October 2015 - 53
Hospitality Design - October 2015 - 54
Hospitality Design - October 2015 - Business Sense: Industry Insight
Hospitality Design - October 2015 - 56
Hospitality Design - October 2015 - 57
Hospitality Design - October 2015 - 58
Hospitality Design - October 2015 - 59
Hospitality Design - October 2015 - 60
Hospitality Design - October 2015 - Sustainable Studio: Open Farm Community
Hospitality Design - October 2015 - 62
Hospitality Design - October 2015 - 63
Hospitality Design - October 2015 - 64
Hospitality Design - October 2015 - 65
Hospitality Design - October 2015 - 66
Hospitality Design - October 2015 - Trends: Suites
Hospitality Design - October 2015 - 68
Hospitality Design - October 2015 - 69
Hospitality Design - October 2015 - 70
Hospitality Design - October 2015 - 71
Hospitality Design - October 2015 - 72
Hospitality Design - October 2015 - 73
Hospitality Design - October 2015 - 74
Hospitality Design - October 2015 - 75
Hospitality Design - October 2015 - 76
Hospitality Design - October 2015 - 77
Hospitality Design - October 2015 - 78
Hospitality Design - October 2015 - Trends: Fast-Casual Dining
Hospitality Design - October 2015 - 80
Hospitality Design - October 2015 - 81
Hospitality Design - October 2015 - 5 Questions for John Simeonidis
Hospitality Design - October 2015 - 83
Hospitality Design - October 2015 - 84
Hospitality Design - October 2015 - Products
Hospitality Design - October 2015 - 86
Hospitality Design - October 2015 - Profile: Neri & Hu
Hospitality Design - October 2015 - 88
Hospitality Design - October 2015 - Trends: Scandinavian Inspiration
Hospitality Design - October 2015 - 90
Hospitality Design - October 2015 - 91
Hospitality Design - October 2015 - 92
Hospitality Design - October 2015 - 93
Hospitality Design - October 2015 - 94
Hospitality Design - October 2015 - Trends: Rose Gold
Hospitality Design - October 2015 - 96
Hospitality Design - October 2015 - 97
Hospitality Design - October 2015 - 98
Hospitality Design - October 2015 - Tabletop
Hospitality Design - October 2015 - 100
Hospitality Design - October 2015 - 101
Hospitality Design - October 2015 - 102
Hospitality Design - October 2015 - 103
Hospitality Design - October 2015 - 104
Hospitality Design - October 2015 - In the Room
Hospitality Design - October 2015 - 106
Hospitality Design - October 2015 - 107
Hospitality Design - October 2015 - 108
Hospitality Design - October 2015 - 109
Hospitality Design - October 2015 - 110
Hospitality Design - October 2015 - Special Feature: Chefs
Hospitality Design - October 2015 - 112
Hospitality Design - October 2015 - 113
Hospitality Design - October 2015 - 114
Hospitality Design - October 2015 - 115
Hospitality Design - October 2015 - 116
Hospitality Design - October 2015 - 117
Hospitality Design - October 2015 - 118
Hospitality Design - October 2015 - 119
Hospitality Design - October 2015 - 120
Hospitality Design - October 2015 - Platinum Circle
Hospitality Design - October 2015 - Gary Dollens
Hospitality Design - October 2015 - 123
Hospitality Design - October 2015 - Kemper Hyers
Hospitality Design - October 2015 - 125
Hospitality Design - October 2015 - Nobu Matsuhisa
Hospitality Design - October 2015 - 127
Hospitality Design - October 2015 - HD Visionary Award: HBA
Hospitality Design - October 2015 - 129
Hospitality Design - October 2015 - 130
Hospitality Design - October 2015 - 131
Hospitality Design - October 2015 - 132
Hospitality Design - October 2015 - Projects
Hospitality Design - October 2015 - Margherita Saint-Germain
Hospitality Design - October 2015 - 135
Hospitality Design - October 2015 - 136
Hospitality Design - October 2015 - 137
Hospitality Design - October 2015 - Le Lapin
Hospitality Design - October 2015 - 139
Hospitality Design - October 2015 - 140
Hospitality Design - October 2015 - 141
Hospitality Design - October 2015 - The Continental
Hospitality Design - October 2015 - 143
Hospitality Design - October 2015 - 144
Hospitality Design - October 2015 - 145
Hospitality Design - October 2015 - Scone City
Hospitality Design - October 2015 - 147
Hospitality Design - October 2015 - 148
Hospitality Design - October 2015 - 149
Hospitality Design - October 2015 - Untitled
Hospitality Design - October 2015 - 151
Hospitality Design - October 2015 - 152
Hospitality Design - October 2015 - 153
Hospitality Design - October 2015 - Lago
Hospitality Design - October 2015 - 155
Hospitality Design - October 2015 - 156
Hospitality Design - October 2015 - 157
Hospitality Design - October 2015 - I Love Paris
Hospitality Design - October 2015 - 159
Hospitality Design - October 2015 - 160
Hospitality Design - October 2015 - 161
Hospitality Design - October 2015 - 162
Hospitality Design - October 2015 - 163
Hospitality Design - October 2015 - 164
Hospitality Design - October 2015 - 165
Hospitality Design - October 2015 - Ad Index
Hospitality Design - October 2015 - 167
Hospitality Design - October 2015 - Back Space
Hospitality Design - October 2015 - Cover3
Hospitality Design - October 2015 - Cover4
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