Hospitality Design - December 2015 - 44
perspectives
sketchbook
w bogotá
> When designing the W Bogotá, Ilan
Waisbrod, president of New York-based Studio
Gaia, wanted "to achieve something that is
very local, very Colombian but without being
in your face," he says, so he focused on the
South American legend of El Dorado to bring
the 220-room hotel to life.
Bogotá is known for many things,
including its verdant landscape and Spanish
colonial architecture, but most especially for
its many fables. El Dorado is one of the most
enduring. It is believed that Bogotá in the
16th century was home to the lost city, where
treasures of gold abounded. Each time a king
rose to power, he would be covered in gold
dust, emeralds, and flowers and sent out on a
raft on Lake Guatavita where he would throw
gold into the water as an offering to the gods.
The story runs through the entrance of
the hotel, from a reception desk in the shape
of a chunk of gold and a hanging waterfall
of gilded butterflies, to the gold strings
suspended from the ceiling in the Living
Room lounge. The cavernous corridors act
"like a maze," Waisbrod says. "It's the illusion
that you're going to get lost in the black and
gold." But once in the guestrooms, bright
and light colors take over. An upholstered
headboard that covers the wall and ceiling is a
focal point and an allusion to the king's raft.
The nightclub, on the other hand, plays
on gothic tropes with black tufted banquettes,
rich purple seating, and petal dividers that
create a "dark but very sexy place," he says.
Black and white monochromatic tones
(and gold accents, of course) are pervasive
throughout, with only two notable instances
of color: one in the Extreme Wow suite,
where the headboard is a vibrant array of
flowers, and the other on the mural in the
lobby, crafted by Bogotá-based street artist
collective Vertigo Graffiti, which is a retelling
of El Dorado, this time focused on the queen
who drowned in the lake after her husband
banished her.
Photos courtesy of W Hotels
044
December 2015 hospitalitydesign.com
Hospitality Design - December 2015
Table of Contents for the Digital Edition of Hospitality Design - December 2015
Hospitality Design - December 2015
Contents
Online TOC
From the Editor
Behind the Design
People
People
Perspectives
Sketchbook
Sustainable Studio: Six Senses Douro Valley
5 Questions for Lee Schrager
Products
Profile: Marcel Wanders
Trends: Technology
Bedding
Lighting
Carpet
Edge of Creativity
Projects
The Cape, a Thompson Hotel
The Old Clare Hotel
Habitual
Ad Index
Back Space
Hospitality Design - December 2015 - Intro
Hospitality Design - December 2015 - Hospitality Design - December 2015
Hospitality Design - December 2015 - Cover2
Hospitality Design - December 2015 - 1
Hospitality Design - December 2015 - 2
Hospitality Design - December 2015 - 3
Hospitality Design - December 2015 - 4
Hospitality Design - December 2015 - 5
Hospitality Design - December 2015 - 6
Hospitality Design - December 2015 - 7
Hospitality Design - December 2015 - 8
Hospitality Design - December 2015 - 9
Hospitality Design - December 2015 - 10
Hospitality Design - December 2015 - Contents
Hospitality Design - December 2015 - 12
Hospitality Design - December 2015 - 13
Hospitality Design - December 2015 - 14
Hospitality Design - December 2015 - 15
Hospitality Design - December 2015 - 16
Hospitality Design - December 2015 - Online TOC
Hospitality Design - December 2015 - 18
Hospitality Design - December 2015 - 19
Hospitality Design - December 2015 - 20
Hospitality Design - December 2015 - 21
Hospitality Design - December 2015 - 22
Hospitality Design - December 2015 - 23
Hospitality Design - December 2015 - From the Editor
Hospitality Design - December 2015 - 25
Hospitality Design - December 2015 - 26
Hospitality Design - December 2015 - 27
Hospitality Design - December 2015 - 28
Hospitality Design - December 2015 - 29
Hospitality Design - December 2015 - Behind the Design
Hospitality Design - December 2015 - 31
Hospitality Design - December 2015 - People
Hospitality Design - December 2015 - 33
Hospitality Design - December 2015 - 34
Hospitality Design - December 2015 - 35
Hospitality Design - December 2015 - People
Hospitality Design - December 2015 - 37
Hospitality Design - December 2015 - 38
Hospitality Design - December 2015 - 39
Hospitality Design - December 2015 - 40
Hospitality Design - December 2015 - Perspectives
Hospitality Design - December 2015 - 42
Hospitality Design - December 2015 - Sketchbook
Hospitality Design - December 2015 - 44
Hospitality Design - December 2015 - 45
Hospitality Design - December 2015 - 46
Hospitality Design - December 2015 - 47
Hospitality Design - December 2015 - 48
Hospitality Design - December 2015 - 49
Hospitality Design - December 2015 - 50
Hospitality Design - December 2015 - 51
Hospitality Design - December 2015 - 52
Hospitality Design - December 2015 - Sustainable Studio: Six Senses Douro Valley
Hospitality Design - December 2015 - 54
Hospitality Design - December 2015 - 55
Hospitality Design - December 2015 - 5 Questions for Lee Schrager
Hospitality Design - December 2015 - 57
Hospitality Design - December 2015 - 58
Hospitality Design - December 2015 - Products
Hospitality Design - December 2015 - 60
Hospitality Design - December 2015 - Profile: Marcel Wanders
Hospitality Design - December 2015 - 62
Hospitality Design - December 2015 - Trends: Technology
Hospitality Design - December 2015 - 64
Hospitality Design - December 2015 - Bedding
Hospitality Design - December 2015 - 66
Hospitality Design - December 2015 - 67
Hospitality Design - December 2015 - 68
Hospitality Design - December 2015 - Lighting
Hospitality Design - December 2015 - 70
Hospitality Design - December 2015 - 71
Hospitality Design - December 2015 - 72
Hospitality Design - December 2015 - 73
Hospitality Design - December 2015 - 74
Hospitality Design - December 2015 - Carpet
Hospitality Design - December 2015 - 76
Hospitality Design - December 2015 - 77
Hospitality Design - December 2015 - 78
Hospitality Design - December 2015 - 79
Hospitality Design - December 2015 - 80
Hospitality Design - December 2015 - Edge of Creativity
Hospitality Design - December 2015 - 82
Hospitality Design - December 2015 - 83
Hospitality Design - December 2015 - 84
Hospitality Design - December 2015 - 85
Hospitality Design - December 2015 - 86
Hospitality Design - December 2015 - 87
Hospitality Design - December 2015 - 88
Hospitality Design - December 2015 - 89
Hospitality Design - December 2015 - 90
Hospitality Design - December 2015 - 91
Hospitality Design - December 2015 - 92
Hospitality Design - December 2015 - 93
Hospitality Design - December 2015 - 94
Hospitality Design - December 2015 - 95
Hospitality Design - December 2015 - 96
Hospitality Design - December 2015 - 97
Hospitality Design - December 2015 - 98
Hospitality Design - December 2015 - Projects
Hospitality Design - December 2015 - The Cape, a Thompson Hotel
Hospitality Design - December 2015 - 101
Hospitality Design - December 2015 - 102
Hospitality Design - December 2015 - 103
Hospitality Design - December 2015 - 104
Hospitality Design - December 2015 - 105
Hospitality Design - December 2015 - The Old Clare Hotel
Hospitality Design - December 2015 - 107
Hospitality Design - December 2015 - 108
Hospitality Design - December 2015 - 109
Hospitality Design - December 2015 - 110
Hospitality Design - December 2015 - 111
Hospitality Design - December 2015 - Habitual
Hospitality Design - December 2015 - 113
Hospitality Design - December 2015 - 114
Hospitality Design - December 2015 - 115
Hospitality Design - December 2015 - 116
Hospitality Design - December 2015 - 117
Hospitality Design - December 2015 - 118
Hospitality Design - December 2015 - Ad Index
Hospitality Design - December 2015 - Back Space
Hospitality Design - December 2015 - Cover3
Hospitality Design - December 2015 - Cover4
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