Hospitality Design - March/April 2016 - 34

Q&A

with

eric allen
president / ceo, hallmark lighting

What are some best practices you
employ in your business?

Safety and Quality is a value-added priority that
requires piercing focus from our tremendous
teams, and the number one clear expectation
that our vendors follow. We design and engineer
all Public Area chandeliers, Guest Room and
Corridor Lighting Products to isolate critical point
inspection requirements for our Vendors and
Hallmark Inspectors. Following a meticulous,
critical point inspection methodology, product
inspection data is collected, analyzed and shared
to drive continuous improvement.

How do you see your company growing
in the next five years?

All market data indicators confirm the U.S. hotel
construction pipeline finished 2015 at its highest
total since 2008. The construction pipeline is
surging with projects under construction and
those in preliminary planning. These trends will
position Hallmark Lighting for continuous future
growth with our core business product offerings
(custom guestroom and corridor lighting) and
our new business product offering (Public Area
custom small to medium chandeliers).

How has technology played a role
in product development? How has
technology changed the way you
develop products?

available at lower price points, many countries
have started to implement bans on outdated or
wasteful technology. While this has mostly taken
place in North America and Europe to date, a
number of Latin American and Asian countries
have also started to introduce similar legislation
that could drive more LED products. As a Leader
in custom lighting LED products, Hallmark is
poised for current and future LED integrated
design demands.

What current trends are you keeping
your eye on?

What do you look for in a good
partnership? How do you ensure strong
partnerships?

Hallmark continues to engage in research and
development toolsets that enable us to match
products to the changing dynamics of the
lighting industry and adjust our organizational
capabilities to reflect the evolving technological
developments that create value for our clients.

Light-Emitting Diode (LED) lamps and
modules, across all major space lighting uses.
For commercial buildings, the shift to LEDs has
been most dramatic in retrofit projects where
older bulbs are replaced, specifically to improve
efficiency.
This change is happening so quickly
that LEDs are expected to knock inefficient
technologies, like incandescent and halogen
bulbs, out of the market by 2024.
As more efficient lamp types have become

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March/April 2016 hospitalitydesign.com

I believe any good partnership has a solid
foundation built on trust, where both parties can
demonstrate great communication and execution.

What's one thing people probably don't
know about your company?
Hallmark has great employees that are very
passionate about their work, they are customerfocused, and are dedicated to achieving
excellence every day.
http://www.hallmarklighting.com http://www.hospitalitydesign.com
Hospitality Design - March/April 2016

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