Hospitality Design - February 2017 - 89

The Duchess restaurant at the W Amsterdam

Photo by EWOUT HUIBERS

Photos of the W Amsterdam by LUTZ VORDERWUELBECKE

The former bank entrance to the W Amsterdam

Midcentury modern highlights at the Hotel V Fizeaustraat's restaurant

wood, low-slung sofas, wine bottle candle holders, and other vintage pieces
that mix with midcentury modern furniture.
Meanwhile, the Sir Adam recently opened in the iconic Arthur Staaldesigned A'dam Tower in the up-and-coming Noord district. For "the
new epicenter of the music and entertainment industry in Amsterdam,"
ICRAVE fashioned an "eclectic, musically infused community hub," says
Jesse MacDougall, director of strategy and brand development. There's
the latest outpost of the local Butcher brand, Butcher Social Club, which
serves as a "living lobby to summon locals"; an observation deck (it's one
of the tallest buildings in the city); a rooftop members club; a subterranean
nightclub; and a soon-to-open third-floor beer garden, complete with an
outdoor grill and Dutch hot tubs. Curated installations and pieces by Dutch
artists connect the various spaces: The staircase that leads from the living
room to the mezzanine reception boasts a two-story mural of a reclining
cyborg; headboards are outfitted in a collage of posters from famous films
about musicians; and glowing light graffiti dominates the south façade.
And more are on the way: In the works for later this year are a Soho
House, the 5-Star Pestana, two Marriotts-a Moxy and Residence Inn-
housed in one building by ZZDP, the Kimpton De Witt Hotel (a redo of the
Crowne Plaza and the brand's first property outside the U.S.), and the Park
Inn by Radisson designed by Karim Rashid. The Nhow Amsterdam RAI
by OMA and a Rosewood are on the boards a bit further out.

A guestroom at the ICRAVE-designed Sir Adam

A rendering of the Butcher Social Club at the Sir Adam

hospitalitydesign.com February 2017

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http://www.hospitalitydesign.com

Hospitality Design - February 2017

Table of Contents for the Digital Edition of Hospitality Design - February 2017

Hospitality Design - February 2017
Contents
Online TOC
From the Editor
Behind the Design
People: CitySCENE Dallas
People: Platinum Circle
Perspectives
Sketchbook
On the Boards: Michael Poris
Interview: Michael Fuerstman
Interview: Steve Wilson
5 Questions for Dale Hipsh
Products
Profile: Olivia Herms
Trends: Made in America
Wallcoverings
Lighting
Casegoods
Globetrotting
U.S. + Canada
Latin + South America
Asia Pacific
Europe
Middle East
Projects
Chao Hotel
Wheat Youth Arts Hotel
Dinette Bistro & Bar
Hospitality Design Portfolio
Ad Index
Back Space: Fredrik Korallus
Hospitality Design - February 2017 - Hospitality Design - February 2017
Hospitality Design - February 2017 - Cover2
Hospitality Design - February 2017 - 1
Hospitality Design - February 2017 - 2
Hospitality Design - February 2017 - 3
Hospitality Design - February 2017 - 4
Hospitality Design - February 2017 - 5
Hospitality Design - February 2017 - 6
Hospitality Design - February 2017 - 7
Hospitality Design - February 2017 - 8
Hospitality Design - February 2017 - 9
Hospitality Design - February 2017 - 10
Hospitality Design - February 2017 - Contents
Hospitality Design - February 2017 - 12
Hospitality Design - February 2017 - 13
Hospitality Design - February 2017 - 14
Hospitality Design - February 2017 - Online TOC
Hospitality Design - February 2017 - 16
Hospitality Design - February 2017 - 17
Hospitality Design - February 2017 - From the Editor
Hospitality Design - February 2017 - 19
Hospitality Design - February 2017 - Behind the Design
Hospitality Design - February 2017 - 21
Hospitality Design - February 2017 - People: CitySCENE Dallas
Hospitality Design - February 2017 - 23
Hospitality Design - February 2017 - People: Platinum Circle
Hospitality Design - February 2017 - 25
Hospitality Design - February 2017 - 26
Hospitality Design - February 2017 - 27
Hospitality Design - February 2017 - 28
Hospitality Design - February 2017 - Perspectives
Hospitality Design - February 2017 - 30
Hospitality Design - February 2017 - Sketchbook
Hospitality Design - February 2017 - 32
Hospitality Design - February 2017 - 33
Hospitality Design - February 2017 - 34
Hospitality Design - February 2017 - 35
Hospitality Design - February 2017 - 36
Hospitality Design - February 2017 - On the Boards: Michael Poris
Hospitality Design - February 2017 - 38
Hospitality Design - February 2017 - 39
Hospitality Design - February 2017 - Interview: Michael Fuerstman
Hospitality Design - February 2017 - 41
Hospitality Design - February 2017 - 42
Hospitality Design - February 2017 - 43
Hospitality Design - February 2017 - 44
Hospitality Design - February 2017 - 45
Hospitality Design - February 2017 - Interview: Steve Wilson
Hospitality Design - February 2017 - 47
Hospitality Design - February 2017 - 48
Hospitality Design - February 2017 - 49
Hospitality Design - February 2017 - 5 Questions for Dale Hipsh
Hospitality Design - February 2017 - 51
Hospitality Design - February 2017 - 52
Hospitality Design - February 2017 - Products
Hospitality Design - February 2017 - 54
Hospitality Design - February 2017 - Profile: Olivia Herms
Hospitality Design - February 2017 - 56
Hospitality Design - February 2017 - 57
Hospitality Design - February 2017 - 58
Hospitality Design - February 2017 - Trends: Made in America
Hospitality Design - February 2017 - 60
Hospitality Design - February 2017 - Wallcoverings
Hospitality Design - February 2017 - 62
Hospitality Design - February 2017 - 63
Hospitality Design - February 2017 - 64
Hospitality Design - February 2017 - Lighting
Hospitality Design - February 2017 - 66
Hospitality Design - February 2017 - 67
Hospitality Design - February 2017 - 68
Hospitality Design - February 2017 - 69
Hospitality Design - February 2017 - 70
Hospitality Design - February 2017 - Casegoods
Hospitality Design - February 2017 - 72
Hospitality Design - February 2017 - 73
Hospitality Design - February 2017 - 74
Hospitality Design - February 2017 - Globetrotting
Hospitality Design - February 2017 - U.S. + Canada
Hospitality Design - February 2017 - 77
Hospitality Design - February 2017 - 78
Hospitality Design - February 2017 - 79
Hospitality Design - February 2017 - 80
Hospitality Design - February 2017 - Latin + South America
Hospitality Design - February 2017 - 82
Hospitality Design - February 2017 - 83
Hospitality Design - February 2017 - Asia Pacific
Hospitality Design - February 2017 - 85
Hospitality Design - February 2017 - 86
Hospitality Design - February 2017 - Europe
Hospitality Design - February 2017 - 88
Hospitality Design - February 2017 - 89
Hospitality Design - February 2017 - Middle East
Hospitality Design - February 2017 - 91
Hospitality Design - February 2017 - 92
Hospitality Design - February 2017 - 93
Hospitality Design - February 2017 - 94
Hospitality Design - February 2017 - Projects
Hospitality Design - February 2017 - Chao Hotel
Hospitality Design - February 2017 - 97
Hospitality Design - February 2017 - 98
Hospitality Design - February 2017 - 99
Hospitality Design - February 2017 - Wheat Youth Arts Hotel
Hospitality Design - February 2017 - 101
Hospitality Design - February 2017 - 102
Hospitality Design - February 2017 - 103
Hospitality Design - February 2017 - Dinette Bistro & Bar
Hospitality Design - February 2017 - 105
Hospitality Design - February 2017 - 106
Hospitality Design - February 2017 - Hospitality Design Portfolio
Hospitality Design - February 2017 - 108
Hospitality Design - February 2017 - 109
Hospitality Design - February 2017 - 110
Hospitality Design - February 2017 - 111
Hospitality Design - February 2017 - 112
Hospitality Design - February 2017 - 113
Hospitality Design - February 2017 - 114
Hospitality Design - February 2017 - 115
Hospitality Design - February 2017 - 116
Hospitality Design - February 2017 - 117
Hospitality Design - February 2017 - Ad Index
Hospitality Design - February 2017 - 119
Hospitality Design - February 2017 - Back Space: Fredrik Korallus
Hospitality Design - February 2017 - Cover3
Hospitality Design - February 2017 - Cover4
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