Hospitality Design - July 2017 - 74
perspectives
5 questions for
mark peters
Founder and Managing Director
Tribe Hotel Group, Melbourne
1
2
3
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5
How did you get into the hotel world?
[After I was in banking], I started MP Direct in 2004, [which
handled] procurement for builders, developers, and hotel
groups out of China. We ended up with offices in Australia,
China, and the UK, facilitating the procurement and fit out
requirements for in excess of 15,000 hotel rooms. We learned
the hotel business pretty well.
Why did you want to start Tribe Hotel Group, which
specializes in prefabricated rooms?
The hotel users of today have an appetite for something with
a legitimate designer aesthetic but they don't want to pay
any more than what they would be paying to mainstream
hotel brands. We had a solution. Cofounder Melissa Peters
and I grew up in hotels and appreciated the opportunity to
bring many aspects of the luxury hotel groups to the broader
market at an accessible price.
What made you try your hand at something new?
I was never a big believer in a textbook education and
thought spending much of my childhood in classrooms
trying to understand algebra and Latin wasn't going to
help me in my post-school life. It turns out I was right.
Challenging the conventional is something that I have done
throughout my childhood, as well as my business career. We
all spend a lot of our lives getting conditioned to fit the mold,
which in many cases is not an advantage.
How does the company challenge the status quo?
Tribe stands out on its own in many respects; however, we
have a secret weapon that underpins the entire offer: We
are one of the few hotel groups globally with an integrated
modular manufacturing capability that enables us to develop
our hotels at a more affordable rate than our competitors.
This reduces our construction costs and project lead times,
and these savings get passed on to our guests. We see this
as a true competitive advantage. The more cost effective the
build is, the more competitive the room rates can be.
After Tribe Perth's debut, what other markets are
you interested in?
Due to our modular building technique, we need to find sites
that work with our system. We have projects commencing
[throughout Australia] in Adelaide, Hobart, and Melbourne.
http://roomthreesixty.com
http://roomthreesixty.com
Hospitality Design - July 2017
Table of Contents for the Digital Edition of Hospitality Design - July 2017
Hospitality Design - July 2017
Contents
Online TOC
From the Editor
People: HD Awards
People: Siteseeing
Perspectives
Sketchbook
Brand Identity: Marriott
5 Questions for Mark Peters
Products
Designer Profile: Liz Powers
Leather
Lighting
Spa
HD Expo Recap
From the Show Director
People: HD Expo
IIDA/HD Product Design Competition Winners
Conference Highlights
Special Feature: Designing Duos
People: Real Vision
Andrew Zobler
Jean-Georges Vongerichten
Liz Lambert
Adrian Zecha
Filippo Gabbiani
Evan Frank
Kelly Wearstler
William Heinecke
Rich Wolf
Benjamin Trigano
Gulla Jónsdóttir
Peter Mack
DesignAgency
Christophe Vielle
Soo K. Chan
Blu Spas
Ad Index
Back Space: Studio Collective
Hospitality Design - July 2017 - Intro
Hospitality Design - July 2017 - Hospitality Design - July 2017
Hospitality Design - July 2017 - Cover2
Hospitality Design - July 2017 - 1
Hospitality Design - July 2017 - 2
Hospitality Design - July 2017 - 3
Hospitality Design - July 2017 - 4
Hospitality Design - July 2017 - 5
Hospitality Design - July 2017 - 6
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Hospitality Design - July 2017 - 15
Hospitality Design - July 2017 - 16
Hospitality Design - July 2017 - Contents
Hospitality Design - July 2017 - 18
Hospitality Design - July 2017 - 19
Hospitality Design - July 2017 - 20
Hospitality Design - July 2017 - Online TOC
Hospitality Design - July 2017 - 22
Hospitality Design - July 2017 - 23
Hospitality Design - July 2017 - 24
Hospitality Design - July 2017 - 25
Hospitality Design - July 2017 - From the Editor
Hospitality Design - July 2017 - 27
Hospitality Design - July 2017 - 28
Hospitality Design - July 2017 - 29
Hospitality Design - July 2017 - People: HD Awards
Hospitality Design - July 2017 - 31
Hospitality Design - July 2017 - 32
Hospitality Design - July 2017 - 33
Hospitality Design - July 2017 - 34
Hospitality Design - July 2017 - 35
Hospitality Design - July 2017 - People: Siteseeing
Hospitality Design - July 2017 - 37
Hospitality Design - July 2017 - 38
Hospitality Design - July 2017 - 39
Hospitality Design - July 2017 - 40
Hospitality Design - July 2017 - Perspectives
Hospitality Design - July 2017 - 42
Hospitality Design - July 2017 - Sketchbook
Hospitality Design - July 2017 - 44
Hospitality Design - July 2017 - 45
Hospitality Design - July 2017 - 46
Hospitality Design - July 2017 - 47
Hospitality Design - July 2017 - 48
Hospitality Design - July 2017 - 49
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Hospitality Design - July 2017 - 54
Hospitality Design - July 2017 - 55
Hospitality Design - July 2017 - 56
Hospitality Design - July 2017 - 57
Hospitality Design - July 2017 - Brand Identity: Marriott
Hospitality Design - July 2017 - 59
Hospitality Design - July 2017 - 60
Hospitality Design - July 2017 - 61
Hospitality Design - July 2017 - 62
Hospitality Design - July 2017 - 63
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Hospitality Design - July 2017 - 69
Hospitality Design - July 2017 - 70
Hospitality Design - July 2017 - 71
Hospitality Design - July 2017 - 72
Hospitality Design - July 2017 - 73
Hospitality Design - July 2017 - 5 Questions for Mark Peters
Hospitality Design - July 2017 - 75
Hospitality Design - July 2017 - 76
Hospitality Design - July 2017 - Products
Hospitality Design - July 2017 - 78
Hospitality Design - July 2017 - Designer Profile: Liz Powers
Hospitality Design - July 2017 - 80
Hospitality Design - July 2017 - 81
Hospitality Design - July 2017 - 82
Hospitality Design - July 2017 - 83
Hospitality Design - July 2017 - 84
Hospitality Design - July 2017 - Leather
Hospitality Design - July 2017 - 86
Hospitality Design - July 2017 - 87
Hospitality Design - July 2017 - 88
Hospitality Design - July 2017 - 89
Hospitality Design - July 2017 - 90
Hospitality Design - July 2017 - Lighting
Hospitality Design - July 2017 - 92
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Hospitality Design - July 2017 - 100
Hospitality Design - July 2017 - Spa
Hospitality Design - July 2017 - 102
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Hospitality Design - July 2017 - 109
Hospitality Design - July 2017 - 110
Hospitality Design - July 2017 - 111
Hospitality Design - July 2017 - 112
Hospitality Design - July 2017 - HD Expo Recap
Hospitality Design - July 2017 - From the Show Director
Hospitality Design - July 2017 - 115
Hospitality Design - July 2017 - 116
Hospitality Design - July 2017 - 117
Hospitality Design - July 2017 - People: HD Expo
Hospitality Design - July 2017 - 119
Hospitality Design - July 2017 - 120
Hospitality Design - July 2017 - 121
Hospitality Design - July 2017 - IIDA/HD Product Design Competition Winners
Hospitality Design - July 2017 - 123
Hospitality Design - July 2017 - 124
Hospitality Design - July 2017 - 125
Hospitality Design - July 2017 - Conference Highlights
Hospitality Design - July 2017 - 127
Hospitality Design - July 2017 - 128
Hospitality Design - July 2017 - 129
Hospitality Design - July 2017 - 130
Hospitality Design - July 2017 - 131
Hospitality Design - July 2017 - 132
Hospitality Design - July 2017 - 133
Hospitality Design - July 2017 - Special Feature: Designing Duos
Hospitality Design - July 2017 - 135
Hospitality Design - July 2017 - 136
Hospitality Design - July 2017 - 137
Hospitality Design - July 2017 - 138
Hospitality Design - July 2017 - 139
Hospitality Design - July 2017 - 140
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Hospitality Design - July 2017 - 150
Hospitality Design - July 2017 - 151
Hospitality Design - July 2017 - 152
Hospitality Design - July 2017 - People: Real Vision
Hospitality Design - July 2017 - Andrew Zobler
Hospitality Design - July 2017 - 155
Hospitality Design - July 2017 - Jean-Georges Vongerichten
Hospitality Design - July 2017 - 157
Hospitality Design - July 2017 - Liz Lambert
Hospitality Design - July 2017 - 159
Hospitality Design - July 2017 - Adrian Zecha
Hospitality Design - July 2017 - 161
Hospitality Design - July 2017 - Filippo Gabbiani
Hospitality Design - July 2017 - 163
Hospitality Design - July 2017 - Evan Frank
Hospitality Design - July 2017 - 165
Hospitality Design - July 2017 - Kelly Wearstler
Hospitality Design - July 2017 - 167
Hospitality Design - July 2017 - William Heinecke
Hospitality Design - July 2017 - 169
Hospitality Design - July 2017 - Rich Wolf
Hospitality Design - July 2017 - 171
Hospitality Design - July 2017 - Benjamin Trigano
Hospitality Design - July 2017 - 173
Hospitality Design - July 2017 - Gulla Jónsdóttir
Hospitality Design - July 2017 - 175
Hospitality Design - July 2017 - Peter Mack
Hospitality Design - July 2017 - 177
Hospitality Design - July 2017 - DesignAgency
Hospitality Design - July 2017 - 179
Hospitality Design - July 2017 - Christophe Vielle
Hospitality Design - July 2017 - 181
Hospitality Design - July 2017 - Soo K. Chan
Hospitality Design - July 2017 - 183
Hospitality Design - July 2017 - Blu Spas
Hospitality Design - July 2017 - 185
Hospitality Design - July 2017 - 186
Hospitality Design - July 2017 - 187
Hospitality Design - July 2017 - 188
Hospitality Design - July 2017 - 189
Hospitality Design - July 2017 - Ad Index
Hospitality Design - July 2017 - 191
Hospitality Design - July 2017 - Back Space: Studio Collective
Hospitality Design - July 2017 - Cover3
Hospitality Design - July 2017 - Cover4
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