Hospitality Design - September 2017 - 18

advertorial

Q&A

with

dahlia sperling
sales manager, studio*m
What are some best practices you
employ in your business?

Learning from our parent company who not only
has nearly five decades of experience and lighting
industry expertise, we have set forth the same best
business practices as the tenants for Studio M
Engage with our employees: Sharing the
goal and outlining together the best route to
achieving those goals, all whilst being sensitive
to any constraints and challenges they may
convey creates a united front that lends itself to
a more productive experience not only within
the company, but across the entire process
of the project, including the specifier sales
representative, purchaser, firm, distributor, and
end client too.
Studio M's leadership is hands-on and available:
Each and every employee, individual across
the purchasing process, etc., have access to the
executive staff on and off hours through direct
access to our cell phones and emails. We rather
a question be centered on clarification be asked
than a problem created because of ambiguity or
intimidation in asking occur. No question is too
small to reach out.
Related to being available is a requirement
to allow for a culture in which differing opinions
are welcome. No company can stand the test
of time without being tested time to time. It's
these moments in which real clarification and
streamlined processes emerges. Furthermore, it
often opens far more opportunities left veiled.

How do you see your company growing in
the next five years?
Studio M, has made many inroads into the
commercial and hospitality industry. It surpassed
year 1 projection goals within its first 7 months
and has been listed on a number of projects.
Studio M will continue to select key trade shows
to partner in as it grows its brand as well as
the most appropriate networking forums, like
Hospitality and Design to reach and develop new
relationships in a more organic fashion. Brand,
respect, relationships is developed over time and
we are happy to put forth the effort to establish
lasting and meaningful ties.

How has technology played a role in
product development?

Studio M has been an early adapter of new
technology. With respect to light source, Studio
M has a deep understanding of LED technology,

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September 2017 hospitalitydesign.com

its accessories and the special way they work
together. Technology has grown to encompasses
the modeling phase and in recent years that has
blended with the production. We have taken
advantage of 3D printing technology allowing
us to bring better products faster to market. The
technology of the finished piece also includes
new answers to weathering and harsh condition.
Studio M understands this and further knows
that certain materials are highly corrosive in the
wrong application. It follows this path backwards,
understanding application, and then, as in the case
of harsh weather conditions, developed material
and a process that will stand the test of time.

What current trends are you keeping your
eye on?

Studio M strives to stay on the cutting edge of
what is new. Our design team visits all the largest
international lighting and furniture shows as
well as the smallest boutique shows. It looks at
emerging trends in the tv and film industry to
uncover shifts in fashion. What continues to evolve
in the most prominent settings are large scale
individual pendants and equally strong are mixed
materials of stone and metals with high polished
components.

What sustainability/eco-friendly
practices do you use in product
development?

Studio M has a number of items using reclaimed
wood, technology on how to minimize glue
and painting processes to discourage waste. A
sensitivity to eco friendly practices and sustainable
products has allowed for a whole new school of
chic and previously undiscovered fixtures. We
welcome the challenge as it encourage the growth
of new styles.

How do you ensure strong partnerships?

Communication! communication! communication!
It is critical that you are constantly communicating
with your partners; whether actively working on a
project or not.
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