Hospitality Design - October 2017 - 24

advertorial

Q&A

with

david norcross
president, hf collection

How do you ensure strong
partnerships?

The importance of communication and trust
cannot be overstated. In the crazy world of
custom furniture, there will be always be
engineering challenges and time constraints
that arise so it's crucial that everyone works
as a team and keeps in mind that we all share
a common customer with one goal- to deliver
quality furniture to spec, on schedule and in
budget.

What are your greatest strengths?

Our experience manufacturing custom
furniture for hotels often allows us to see
problems before they happen. Over the years,
we've also made it a priority to spend time with
hotel engineering teams to see how the different
types of designs we've delivered have performed
and what their main concerns and challenges
really are in terms of how product design can
affect the maintenance & durability of product
over time. Our experience, combined with our
solutions-driven product design & engineering
team, allows us to present thoughtful and
detailed suggestions without wasting valuable
time. We've been at it a long time and that
experience is invaluable when it comes to
working together to ensure that functionality,
structure and durability are appropriate for the
hospitality guest.

What differentiates your company its
competitors?

We manufacture casegoods, millwork and
seating, which allows us to bundle an entire
guestroom package to provide an even better
value. We also have staff on the ground to ensure
that each and every order we take on meets our
rigorous standards for construction, durability
and aesthetics; we don't use agents.

What's one thing people probably don't
know about your company?
HF Collection is a family company and our
family has been a part of the hospitality
community since my grandmother began

024

October 2017 hospitalitydesign.com

designing hotel interiors in the 1920's. I've
always wanted to find a way to give back to
the community that's been so good to us, and
so we're very excited to have developed Hotel
Design Lab.
Hotel Design Lab is a brand new
collaborative space in San Francisco's
Design District. It was created to give
hospitality designers, purchasers, owners and
manufacturers a place to come together to learn
and experiment with innovative new concepts,
technology and products. We've brought on a
number of great partners already and we're
all extremely excited to give the hospitality
community another platform to continue
growing and to educate the next generation
through discussion panels, product labs, round
tables, lectures, CEU classes and presentations.



http://www.hospitalitydesign.com

Hospitality Design - October 2017

Table of Contents for the Digital Edition of Hospitality Design - October 2017

Hospitality Design - October 2017
Contents
Online TOC
From the Editor
Behind the Design
People
Perspectives
Sketchbook
Trends: Cafés
Interview: Scott Gerber
Interview: Cub
5 Questions For Jack Penrod
Products
Designer Profile: Fyrn
Product Trends: Hardware
Outdoor Furniture
Tables
Casegoods
Special Feature: Art Hotels
Platinum Circle
Anda Andrei
Bill Bensley
Joan Cardy
Walter Isenberg
Projects: Dining in Style
Hospitality Design Portfolio
Ad Index
Back Space: Ashley Sutton
Hospitality Design - October 2017 - Intro
Hospitality Design - October 2017 - Hospitality Design - October 2017
Hospitality Design - October 2017 - Cover2
Hospitality Design - October 2017 - 1
Hospitality Design - October 2017 - 2
Hospitality Design - October 2017 - 3
Hospitality Design - October 2017 - 4
Hospitality Design - October 2017 - 5
Hospitality Design - October 2017 - 6
Hospitality Design - October 2017 - 7
Hospitality Design - October 2017 - 8
Hospitality Design - October 2017 - 9
Hospitality Design - October 2017 - 10
Hospitality Design - October 2017 - 11
Hospitality Design - October 2017 - 12
Hospitality Design - October 2017 - Contents
Hospitality Design - October 2017 - 14
Hospitality Design - October 2017 - 15
Hospitality Design - October 2017 - 16
Hospitality Design - October 2017 - Online TOC
Hospitality Design - October 2017 - 18
Hospitality Design - October 2017 - 19
Hospitality Design - October 2017 - 20
Hospitality Design - October 2017 - 21
Hospitality Design - October 2017 - From the Editor
Hospitality Design - October 2017 - 23
Hospitality Design - October 2017 - 24
Hospitality Design - October 2017 - 25
Hospitality Design - October 2017 - Behind the Design
Hospitality Design - October 2017 - 27
Hospitality Design - October 2017 - 28
Hospitality Design - October 2017 - 29
Hospitality Design - October 2017 - People
Hospitality Design - October 2017 - 31
Hospitality Design - October 2017 - 32
Hospitality Design - October 2017 - 33
Hospitality Design - October 2017 - 34
Hospitality Design - October 2017 - 35
Hospitality Design - October 2017 - 36
Hospitality Design - October 2017 - Perspectives
Hospitality Design - October 2017 - 38
Hospitality Design - October 2017 - Sketchbook
Hospitality Design - October 2017 - 40
Hospitality Design - October 2017 - 41
Hospitality Design - October 2017 - 42
Hospitality Design - October 2017 - 43
Hospitality Design - October 2017 - 44
Hospitality Design - October 2017 - Trends: Cafés
Hospitality Design - October 2017 - 46
Hospitality Design - October 2017 - 47
Hospitality Design - October 2017 - 48
Hospitality Design - October 2017 - 49
Hospitality Design - October 2017 - 50
Hospitality Design - October 2017 - 51
Hospitality Design - October 2017 - 52
Hospitality Design - October 2017 - 53
Hospitality Design - October 2017 - 54
Hospitality Design - October 2017 - Interview: Scott Gerber
Hospitality Design - October 2017 - 56
Hospitality Design - October 2017 - 57
Hospitality Design - October 2017 - 58
Hospitality Design - October 2017 - Interview: Cub
Hospitality Design - October 2017 - 60
Hospitality Design - October 2017 - 61
Hospitality Design - October 2017 - 62
Hospitality Design - October 2017 - 63
Hospitality Design - October 2017 - 5 Questions For Jack Penrod
Hospitality Design - October 2017 - 65
Hospitality Design - October 2017 - 66
Hospitality Design - October 2017 - 67
Hospitality Design - October 2017 - 68
Hospitality Design - October 2017 - 69
Hospitality Design - October 2017 - 70
Hospitality Design - October 2017 - Products
Hospitality Design - October 2017 - 72
Hospitality Design - October 2017 - Designer Profile: Fyrn
Hospitality Design - October 2017 - 74
Hospitality Design - October 2017 - Product Trends: Hardware
Hospitality Design - October 2017 - 76
Hospitality Design - October 2017 - Outdoor Furniture
Hospitality Design - October 2017 - 78
Hospitality Design - October 2017 - 79
Hospitality Design - October 2017 - 80
Hospitality Design - October 2017 - 81
Hospitality Design - October 2017 - 82
Hospitality Design - October 2017 - Tables
Hospitality Design - October 2017 - 84
Hospitality Design - October 2017 - 85
Hospitality Design - October 2017 - 86
Hospitality Design - October 2017 - 87
Hospitality Design - October 2017 - 88
Hospitality Design - October 2017 - 89
Hospitality Design - October 2017 - 90
Hospitality Design - October 2017 - Casegoods
Hospitality Design - October 2017 - 92
Hospitality Design - October 2017 - 93
Hospitality Design - October 2017 - 94
Hospitality Design - October 2017 - Special Feature: Art Hotels
Hospitality Design - October 2017 - 96
Hospitality Design - October 2017 - 97
Hospitality Design - October 2017 - 98
Hospitality Design - October 2017 - 99
Hospitality Design - October 2017 - 100
Hospitality Design - October 2017 - 101
Hospitality Design - October 2017 - 102
Hospitality Design - October 2017 - 103
Hospitality Design - October 2017 - 104
Hospitality Design - October 2017 - 105
Hospitality Design - October 2017 - 106
Hospitality Design - October 2017 - Platinum Circle
Hospitality Design - October 2017 - Anda Andrei
Hospitality Design - October 2017 - 109
Hospitality Design - October 2017 - Bill Bensley
Hospitality Design - October 2017 - 111
Hospitality Design - October 2017 - Joan Cardy
Hospitality Design - October 2017 - 113
Hospitality Design - October 2017 - Walter Isenberg
Hospitality Design - October 2017 - 115
Hospitality Design - October 2017 - 116
Hospitality Design - October 2017 - Projects: Dining in Style
Hospitality Design - October 2017 - 118
Hospitality Design - October 2017 - 119
Hospitality Design - October 2017 - 120
Hospitality Design - October 2017 - 121
Hospitality Design - October 2017 - 122
Hospitality Design - October 2017 - 123
Hospitality Design - October 2017 - 124
Hospitality Design - October 2017 - 125
Hospitality Design - October 2017 - 126
Hospitality Design - October 2017 - 127
Hospitality Design - October 2017 - 128
Hospitality Design - October 2017 - 129
Hospitality Design - October 2017 - 130
Hospitality Design - October 2017 - 131
Hospitality Design - October 2017 - 132
Hospitality Design - October 2017 - 133
Hospitality Design - October 2017 - 134
Hospitality Design - October 2017 - 135
Hospitality Design - October 2017 - 136
Hospitality Design - October 2017 - 137
Hospitality Design - October 2017 - 138
Hospitality Design - October 2017 - 139
Hospitality Design - October 2017 - 140
Hospitality Design - October 2017 - Hospitality Design Portfolio
Hospitality Design - October 2017 - 142
Hospitality Design - October 2017 - 143
Hospitality Design - October 2017 - 144
Hospitality Design - October 2017 - 145
Hospitality Design - October 2017 - 146
Hospitality Design - October 2017 - 147
Hospitality Design - October 2017 - 148
Hospitality Design - October 2017 - 149
Hospitality Design - October 2017 - Ad Index
Hospitality Design - October 2017 - 151
Hospitality Design - October 2017 - Back Space: Ashley Sutton
Hospitality Design - October 2017 - Cover3
Hospitality Design - October 2017 - Cover4
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