Hospitality Design - November 2017 - 40
advertorial
Q&A
with
roger carthew
svp, swarovski lighting
When did Swarovski start creating its
beautiful lighting designs?
Swarovski, a name synonymous with crystal,
started as an industrialization of a cottage industry
in Bohemia in 1895 when Daniel Swarovski
applied scientific principles to crystal making,
resulting in a reliable and predictable product.
Swarovski is still a family-owned company and the
sixth generation is now entering the business.
Lighting was introduced in the 1960s as the
company sought to find new applications for
its core product. In 2007, Swarovski purchased
a well-established crystal lighting company,
Schonbek Worldwide Lighting, and added
Schonbek Lighting to its business portfolio along
with Swarovski to form Swarovski Lighting.
What differentiates your company from
its competitors?
Swarovski Lighting is part of the Swarovski
Group of companies. We sell two brands of
finished lighting, Swarovski and Schonbek, plus
custom lighting designs. All of these products are
designed, engineered and made in our factory
in upstate New York. Swarovski Lighting is the
decorative lighting division of Swarovski. We are
the only lighting company in the market today
allowed to use the famous Swarovski Swan logo,
indicating that the lighting fixture is a genuine
Swarovski product.
Another division of the Swarovski is
Swarovski Professional. This business unit sells
crystal components to a variety of companies,
including other lighting companies who want
to use Swarovski crystal as an element in their
products. As a designer or buyer, you will see
lighting from various well-known manufacturers
who are allowed to use the branding and logo
of Swarovski Professional "Crystals From
Swarovski." Using this branding means that this
company uses crystals purchased from Swarovski
in the product they are selling.
What technological opportunities do
you see for Swarovski Lighting?
Traditionally, crystals were used for refracting
and reflecting light. Now, Swarovski Lighting is
using crystals to create a very clean lighting by
controlling, conducting and coloring the light. A
core competency of Swarovski is applying coatings
040
November 2017 hospitalitydesign.com
to crystal, allowing us to adjust light color via
surface coatings. In certain situations, a blue-white
light looks flat, or warmer light sparkles. We work
with the designers to get exactly the right color
light required for the space.
If you work with outside designers,
what do you look for in a product
collaboration?
Our in-house team of lighting designers at
Swarovski create trademarked designs for our
brands but also regularly work with outside
designers on commissioned projects and artistic
installations. Design partners are chosen based
on their unique ability to match Swarovski's
design language with their personal, exciting
design intent. They understand how the natural
symbiosis of crystal and light can emphasize a
beautiful interior.
Swarovski recently relaunched the Swarovski
Crystal Palace collections comprising of 17 pieces
by five outside designers, including Fredrikson
Stallard, Tord Boontje, and Vincent Van
Duysen. These iconic and popular designs have
been updated with the latest lighting industry
technologies. The chandeliers now feature
lead-free Advanced Crystal components and
the most recent LED technology, making them
more sustainable. The shade and intensity of
the light can be changed (e.g., white-yellow), and
the chandeliers can be integrated into a smart
home. The designs are refined with improved
suspensions, including canopies and fixing points.
What's one thing people would be
interested in learning about your
company?
Often, people are amazed to find out the extent of
Swarovski Lighting's capabilities. We are worldrenowned for providing unique custom services
to interior designers and architects by creating
crystalline design concepts that blend seamlessly
into commercial, hospitality, residential, and
cultural spaces. Our impressive portfolio of
projects include the Palace of Versailles (Paris,
France), Rockefeller Center (NYC, USA), and
Metropolitan Opera (NYC, USA). These spaces
showcase Swarovski's innovative architectural
solutions that capitalize on the expressive,
emotional, and transformative power of crystal.
http://www.hospitalitydesign.com
Hospitality Design - November 2017
Table of Contents for the Digital Edition of Hospitality Design - November 2017
Hospitality Design - November 2017
Contents
Online TOC
From the Editor
From the Guest Editor: Neil Jacobs
Perspectives
Sketchbook
Trends: Social Good
Places: Florence
Inspiration: National Museum of Qatar
Brand Identity: Six Senses
5 Questions for Joe Allen
Products
Designer Profile: Fred Maxik
Lighting
Sustainable
Bath
Wallcoverings
Seating
Changemakers
Bjarke Ingels
Kengo Kuma
Luca Belpietro
Edward Norton
Mitchell Joachim
Alberto Amura
Luca Franco
Tye Farrow
John and Elora Hardy
Joss Kent
Barbara Close
Mehmet Oz
Wolfram Putz, Thomas Willemeit, and Lars Krückeberg
Jacob and Sarah Dusek
Costas Christ
Ad Index
Back Space: Clodagh
Hospitality Design - November 2017 - Intro
Hospitality Design - November 2017 - Hospitality Design - November 2017
Hospitality Design - November 2017 - Cover2
Hospitality Design - November 2017 - 1
Hospitality Design - November 2017 - 2
Hospitality Design - November 2017 - 3
Hospitality Design - November 2017 - 4
Hospitality Design - November 2017 - 5
Hospitality Design - November 2017 - 6
Hospitality Design - November 2017 - 7
Hospitality Design - November 2017 - 8
Hospitality Design - November 2017 - 9
Hospitality Design - November 2017 - 10
Hospitality Design - November 2017 - 11
Hospitality Design - November 2017 - 12
Hospitality Design - November 2017 - Contents
Hospitality Design - November 2017 - 14
Hospitality Design - November 2017 - 15
Hospitality Design - November 2017 - 16
Hospitality Design - November 2017 - Online TOC
Hospitality Design - November 2017 - 18
Hospitality Design - November 2017 - 19
Hospitality Design - November 2017 - 20
Hospitality Design - November 2017 - 21
Hospitality Design - November 2017 - From the Editor
Hospitality Design - November 2017 - 23
Hospitality Design - November 2017 - 24
Hospitality Design - November 2017 - 25
Hospitality Design - November 2017 - From the Guest Editor: Neil Jacobs
Hospitality Design - November 2017 - 27
Hospitality Design - November 2017 - 28
Hospitality Design - November 2017 - 29
Hospitality Design - November 2017 - 30
Hospitality Design - November 2017 - 31
Hospitality Design - November 2017 - 32
Hospitality Design - November 2017 - Perspectives
Hospitality Design - November 2017 - 34
Hospitality Design - November 2017 - Sketchbook
Hospitality Design - November 2017 - 36
Hospitality Design - November 2017 - 37
Hospitality Design - November 2017 - 38
Hospitality Design - November 2017 - 39
Hospitality Design - November 2017 - 40
Hospitality Design - November 2017 - 41
Hospitality Design - November 2017 - 42
Hospitality Design - November 2017 - Trends: Social Good
Hospitality Design - November 2017 - 44
Hospitality Design - November 2017 - 45
Hospitality Design - November 2017 - 46
Hospitality Design - November 2017 - 47
Hospitality Design - November 2017 - 48
Hospitality Design - November 2017 - 49
Hospitality Design - November 2017 - 50
Hospitality Design - November 2017 - 51
Hospitality Design - November 2017 - 52
Hospitality Design - November 2017 - 53
Hospitality Design - November 2017 - 54
Hospitality Design - November 2017 - 55
Hospitality Design - November 2017 - 56
Hospitality Design - November 2017 - Places: Florence
Hospitality Design - November 2017 - 58
Hospitality Design - November 2017 - 59
Hospitality Design - November 2017 - 60
Hospitality Design - November 2017 - 61
Hospitality Design - November 2017 - 62
Hospitality Design - November 2017 - 63
Hospitality Design - November 2017 - 64
Hospitality Design - November 2017 - Inspiration: National Museum of Qatar
Hospitality Design - November 2017 - 66
Hospitality Design - November 2017 - Brand Identity: Six Senses
Hospitality Design - November 2017 - 68
Hospitality Design - November 2017 - 69
Hospitality Design - November 2017 - 70
Hospitality Design - November 2017 - 71
Hospitality Design - November 2017 - 72
Hospitality Design - November 2017 - 73
Hospitality Design - November 2017 - 74
Hospitality Design - November 2017 - 75
Hospitality Design - November 2017 - 76
Hospitality Design - November 2017 - 77
Hospitality Design - November 2017 - 5 Questions for Joe Allen
Hospitality Design - November 2017 - 79
Hospitality Design - November 2017 - 80
Hospitality Design - November 2017 - 81
Hospitality Design - November 2017 - 82
Hospitality Design - November 2017 - 83
Hospitality Design - November 2017 - 84
Hospitality Design - November 2017 - Products
Hospitality Design - November 2017 - 86
Hospitality Design - November 2017 - 87
Hospitality Design - November 2017 - 88
Hospitality Design - November 2017 - Designer Profile: Fred Maxik
Hospitality Design - November 2017 - 90
Hospitality Design - November 2017 - Lighting
Hospitality Design - November 2017 - 92
Hospitality Design - November 2017 - 93
Hospitality Design - November 2017 - 94
Hospitality Design - November 2017 - 95
Hospitality Design - November 2017 - 96
Hospitality Design - November 2017 - Sustainable
Hospitality Design - November 2017 - 98
Hospitality Design - November 2017 - 99
Hospitality Design - November 2017 - 100
Hospitality Design - November 2017 - Bath
Hospitality Design - November 2017 - 102
Hospitality Design - November 2017 - 103
Hospitality Design - November 2017 - 104
Hospitality Design - November 2017 - Wallcoverings
Hospitality Design - November 2017 - 106
Hospitality Design - November 2017 - 107
Hospitality Design - November 2017 - 108
Hospitality Design - November 2017 - Seating
Hospitality Design - November 2017 - 110
Hospitality Design - November 2017 - 111
Hospitality Design - November 2017 - 112
Hospitality Design - November 2017 - 113
Hospitality Design - November 2017 - 114
Hospitality Design - November 2017 - 115
Hospitality Design - November 2017 - 116
Hospitality Design - November 2017 - Changemakers
Hospitality Design - November 2017 - Bjarke Ingels
Hospitality Design - November 2017 - 119
Hospitality Design - November 2017 - 120
Hospitality Design - November 2017 - 121
Hospitality Design - November 2017 - Kengo Kuma
Hospitality Design - November 2017 - 123
Hospitality Design - November 2017 - Luca Belpietro
Hospitality Design - November 2017 - Edward Norton
Hospitality Design - November 2017 - Mitchell Joachim
Hospitality Design - November 2017 - 127
Hospitality Design - November 2017 - Alberto Amura
Hospitality Design - November 2017 - Luca Franco
Hospitality Design - November 2017 - Tye Farrow
Hospitality Design - November 2017 - 131
Hospitality Design - November 2017 - John and Elora Hardy
Hospitality Design - November 2017 - 133
Hospitality Design - November 2017 - Joss Kent
Hospitality Design - November 2017 - 135
Hospitality Design - November 2017 - Barbara Close
Hospitality Design - November 2017 - Mehmet Oz
Hospitality Design - November 2017 - Wolfram Putz, Thomas Willemeit, and Lars Krückeberg
Hospitality Design - November 2017 - 139
Hospitality Design - November 2017 - 140
Hospitality Design - November 2017 - 141
Hospitality Design - November 2017 - Jacob and Sarah Dusek
Hospitality Design - November 2017 - 143
Hospitality Design - November 2017 - Costas Christ
Hospitality Design - November 2017 - 145
Hospitality Design - November 2017 - 146
Hospitality Design - November 2017 - 147
Hospitality Design - November 2017 - 148
Hospitality Design - November 2017 - 149
Hospitality Design - November 2017 - Ad Index
Hospitality Design - November 2017 - 151
Hospitality Design - November 2017 - Back Space: Clodagh
Hospitality Design - November 2017 - Cover3
Hospitality Design - November 2017 - Cover4
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