advertorial Q&A with deborah herman president of operations When hiring new talent, what are you looking for in the next generation of employees? Passion. Someone who is interested in the style world and has an interest in fashion and design. We also need talent that doesn't procrastinate; our industry is incredibly fast-paced. What are some of your recent product launches (include design details). We have had a lot of velvet product, domestically printed offerings, and especially exciting, an upholstery digital print launch. What differentiates your company from its competitors? We are lean and mean and interested in what the customer wants to buy, not what we want to sell them. 008 January 2018 hospitalitydesign.com Is there a recent hospitality (or other) project where we can see your products? Our favorite project at the moment is the W Hotel, Fort Lauderdale! It is a stunning ombré printed sheer with a four pass ombré printed blackout; two fabulously popular items! What is your company's design philosophy? Cutting edge design with a nod to everyday product offerings What industry predictions do you have for 2018/2019? New types of bedding, pleated folds, more Matelassé, boxspring covers and pattern dimensioned vinyl.http://www.hospitalitydesign.com