Hospitality Design - March/April 2018 - 18

from the editor

perfect blend

STACY SHOEMAKER RAUEN < Editor in Chief/
Associate Publisher
stacy.shoemaker@emeraldexpo.com
646.668.3751
MICHAEL ADAMS < Editorial Director
michael.adams@emeraldexpo.com
646.668.3690
JONATHAN MARSLAND < Creative Director
jonathan.marsland@emeraldexpo.com
646.668.3733

Photo by JEFFREY MOSIER

For the last few years, our March/April issue focused solely on luxury. For

2018, we switched it up a bit, looking at examples of both luxury and lifestyle properties
since the lines between the two are continually blurring. Concepts of personalization,
authenticity, and transformative experience define what today's discerning travelers are
looking for, whether it be for a luxe retreat or a weekend getaway.
To showcase this, we've included some exciting, albeit diverse projects. From
Mondrian's daring entry into the Middle East to Ace's Chicago opening (a homecoming of
sorts for CEO Brad Wilson) and Alamanc's debut property in Barcelona, it's a mélange of
curated looks and bold moves from a diverse group of designers. Plus, we caught up with
Two Roads Hospitality to see how the relatively newly formed hotel company is expanding
and rethinking its portfolio of design-driven hotels.
After a great response from our feature last July,
we decided again to highlight the power of two by
profiling seven designing duos, many of whom are
redefining what lifestyle and luxury mean. And for
the latter, we asked five brands how they are adapting
to the ever-changing consumer, and even though
some of the responses were similar (insert the word
"experience" here), how they approach it and think
about it was refreshingly unique. Our roundup of
goodlooking patisseries may seem out of place, but in
fact, it proves how terms like lifestyle and luxury are
trickling down to all parts of our everyday, which is
exciting for us at HD.
Much of what's in this issue will be represented at
HD Expo, May 2-4th in Las Vegas, as we've pulled together what we think is a telling mix
of speakers and topics-a good showcase of what our industry is all about. I may be biased,
but it is one of our best lineups yet. As a preview, we caught up with our opening session
duo-Jonathan Adler and Simon Doonan-and if their conversation is anything like the
one published here, we are in for a very entertaining hour. We also checked in with one
of our speakers, Rebecca Ruggles at Airbnb, which is timely considering the company's
launch of its Plus program in February, a selection of homes verified for quality and
comfort. Talk about blurring lines as the room rental company-now 4.5 million listings
strong-takes a page from hotels by emphasizing some standards. She'll be speaking
during our Disrupters panel, along with others representing marijuana dispensaries and
tented camps. It'll be one you won't want to miss. We hope to see you in Vegas!

Stacy Shoemaker Rauen

Editor in Chief
stacy.shoemaker@emeraldexpo.com
@StacyRauen

hd editorial advisory board
Andrew Alford AJ Capital Partners David Ashen dash design Jeffrey Beers Jeffrey Beers International Malcolm Berg
EoA Matthew Berman Workshop/APD Mark Boekenheide Related Companies Glen Coben Glen & Co. Meghann
Day HBA Gary Dollens Hyatt Hotels Timothy Griffin The Hoxton Deborah Lloyd Forrest ForrestPerkins William Harris
AvroKO Kemper Hyers Auberge Resorts Collection Amy Hulbert Best Western International Tom Ito Gensler Gulla
Jónsdóttir Gulla Jónsdóttir Architecture + Design Helen Jorgensen Host Hotels & Resorts Jon Kastl Champalimaud
Aliya Khan Marriott International Raul Leal Virgin Hotels Scott Lee SB Architects Tony Machado sbe Lisa McClung
INT LLC Margaret McMahon Wimberly Interiors Will Meyer Meyer Davis Julia Monk HOK Alessandro Munge Studio
Munge Barry Nidiffer Barry Partners, LLC Lionel Ohayon ICRAVE Robert Polacek Puccini Group Brian Quinn
Choice Hotels Adam Rolston INC Architecture & Design Thomas Schoos Schoos Design Lisa Simeone Simeone
Deary Design Group Kellie Sirna Studio 11 Design Sam Suleman Equinox Hospitality Shawn Sullivan Rockwell Group
Michael Suomi Stonehill Taylor Roger Thomas Wynn Design and Development Larry Traxler Hilton Worldwide Audra
Tuskes Consultant Joel Villalon BraytonHughes Design Studios Anne Wilkinson BAMO

ALISSA PONCHIONE < Managing Editor
alissa.ponchione@emeraldexpo.com
646.668.3749
MATT DOUGHERTY < Associate Editor
matthew.dougherty@emeraldexpo.com
646-668-3728
JENNIFER YOUNG < Associate Editor
jennifer.young@emeraldexpo.com
646-668-3766
WILL SPEROS < Online Editor
william.speros@emeraldexpo.com
646.668.3771
PAULINA GLOZMAN < Editorial Events Coordinator
paulina.glozman@emeraldexpo.com
646.668.3691
GRACE CASEY < Production Manager
grace.casey@emeraldexpo.com
646.668.3706
KARA KOBRZYCKI < Conference Director
kara.kobrzycki@emeraldexpo.com
770.291.5513
DOUG HOPE < Vice President/Content
doug.hope@emeraldexpo.com
770.291.5453
JOE RANDALL < Executive Vice President
joe.randall@emeraldexpo.com
770.291.5454

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PAUL BIENKOWSKI < Publisher
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LILIANA CONNOLLY < East/Midwest Brand Strategy Manager
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Hospitality Design - March/April 2018

Table of Contents for the Digital Edition of Hospitality Design - March/April 2018
