Hospitality Design - March/April 2018 - 58

advertorial

Q&A

with

morgan stephenson
director of hospitality

Describe your business in one sentence.

Daltile, American Olean and Marazzi are globally
recognized manufacturers and the leaders for
supplying the commercial design industry with
current trends in porcelain, glass, metal, natural
stone and quartz countertops.

Tell us about new products/innovations
you're introducing.

Daltile, American Olean and Marazzi all have
proven track records for delivering beautiful,
on-trend products, but our integration with the
Marazzi team in 2013 brought a greater influence
of the Italian design and porcelain technology
our industry has come to love. Our talented team
of product design and development associates,
have helped to bring the European influence that
has become evident in our new launches. Italian
porcelain technology in our domestic factories
has also given us the ability to service our clients
quickly, and economically.
We are so proud of the spring launch featuring
exceptional DCOF requirements, large format
shapes and sizes, natural stones that are unique
to the market, extra-large Panoramic Porcelain
Surfaces™ and our ONE Quartz Surfaces® slabs.

How is technology playing a role in
product development?

Technology plays a key role in developing tile

and contributes to advancement in authentic
visuals, a broad range of sizes, unique shapes
and structures. We've also made significant
investments over the last two years in
sophisticated information systems that enable us
to better anticipate our clients' supply demands
and seamlessly communicate globally on
projects. This system gives us the ability to easily
forecast our partners' development schedules
and stay ahead of availability.

What trends are you seeing in the
industry? How will you incorporate
them in your products?

There are many drivers to trends, but one
thing that remains constant is the need to
differentiate and deliver the unique designs
clients are demanding. Hospitality Designers
have a distinctive design story to tell, and
we're taking style and design to the next level
through our latest introductions. Our in-house
team of product designers keeps a finger on
the pulse of what's trending throughout the
world, and incorporates influence from fashion,
art and travel to drive our more creative and
differentiating collections. Large format highdefinition marble visuals, authentic hardwood
looks, cements, geometrics, and complete floor
and wall systems are driving our design team's
creative direction right now.

Photo features Emerson Wood™ Hickory Pecan 6 x 48
on the wall in a chevron pattern and Brazilian Walnut
6 x 48 on the floor in a staggered brick-joint pattern.

Photo features Panoramic Porcelain Surfaces™ Industrial Selection Stonewall Coal matte on the floor and wall.

058

March/April 2018 hospitalitydesign.com

http://www.hospitalitydesign.com

Hospitality Design - March/April 2018

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