Hospitality Design - October 2018 - 72
profle f&b operators
Pure Grey
"It's all about people," says Pure Grey senior director of operations
and development Edward Viita. "Eating and drinking is one of the last
frontiers of genuine human engagement and one that none of us can
avoid." Viita got his start working in restaurants and bars in London at
an early age, eventually joining Marriott International as F&B director
for Europe. After acquiring Starwood Hotels & Resorts in 2017, the
hotel giant repurposed its Culinary Concepts Hospitality Group into
Pure Grey, with offices in New York, Dubai, and London. "We felt
rebranding would help clients better understand our approach-
collaborative and focused on the essentials," he explains.
Currently operating in 15 different countries under the Marriott
umbrella, the restaurant and bar consulting firm prides itself on a
bespoke approach. Before entering a new market, the team researches
"the culture and community to ensure we are always considerate,
progressive, distinctive, and locally relevant." Take Spice Market
within Qatar's W Doha, which boasts a cozy lounge bar that overlooks
the Persian Gulf, handcrafted screens, and candles flickering in golden
niches. On the same property, Market by Jean-Georges is a Europeanstyle eatery inspired by a casual family kitchen, where dark wood
paneling serves as a backdrop for eclectic wares. There's also the
moody, '40s-influenced Bartizen in the W Montréal, with a masculine
aesthetic characterized by dark wood accents.
Over the next six months, Pure Grey will open 10 new restaurants,
including a Southeast Asian spot in Mexico, a Greek restaurant
in Puerto Rico, and another Doha location, this one resembling a
Nordic spa. "Every opening is different and nothing ever goes 100
percent to plan," Viita says. "The secret is meticulous planning, open
communication, patience, and enthusiasm."
Bartizen's palette is enhanced by plush
seating and dark wood accents
072
October 2018 hospitalitydesign.com
Photos courtesy of PURE GREY
Dark wood paneling act as a backdrop for
eclectic wares at Market in the W Doha
http://www.hospitalitydesign.com
Hospitality Design - October 2018
Table of Contents for the Digital Edition of Hospitality Design - October 2018
Hospitality Design - October 2018
Contents
From the Editor
Behind the Design
CitySCENE: Toronto
Sketchbook
Trends: Food Halls
Trends: Wineries
On the Boards
Interview: Restaurateurs
Profile: F&B operators
5 Questions for Caroline Styne
Designer Profile: Claus Breinholt
Tables
Casegoods
Outdoor Furniture
Projects: Brands, Redefined
Kempinski Hotel Muscat
The Hoxton, Williamsburg
The Line Austin
Perry Lane Hotel
Hotel Revival
Kimpton Angler’s Hotel
Table Hopping
Ad Index
Back Space: Design, Bitches
Hospitality Design - October 2018 - Intro
Hospitality Design - October 2018 - Hospitality Design - October 2018
Hospitality Design - October 2018 - Cover2
Hospitality Design - October 2018 - 1
Hospitality Design - October 2018 - 2
Hospitality Design - October 2018 - 3
Hospitality Design - October 2018 - 4
Hospitality Design - October 2018 - 5
Hospitality Design - October 2018 - 6
Hospitality Design - October 2018 - Contents
Hospitality Design - October 2018 - 8
Hospitality Design - October 2018 - 9
Hospitality Design - October 2018 - 10
Hospitality Design - October 2018 - 11
Hospitality Design - October 2018 - From the Editor
Hospitality Design - October 2018 - 13
Hospitality Design - October 2018 - 14
Hospitality Design - October 2018 - 15
Hospitality Design - October 2018 - Behind the Design
Hospitality Design - October 2018 - 17
Hospitality Design - October 2018 - 18
Hospitality Design - October 2018 - 19
Hospitality Design - October 2018 - CitySCENE: Toronto
Hospitality Design - October 2018 - 21
Hospitality Design - October 2018 - 22
Hospitality Design - October 2018 - 23
Hospitality Design - October 2018 - 24
Hospitality Design - October 2018 - Sketchbook
Hospitality Design - October 2018 - 26
Hospitality Design - October 2018 - 27
Hospitality Design - October 2018 - 28
Hospitality Design - October 2018 - 29
Hospitality Design - October 2018 - 30
Hospitality Design - October 2018 - 31
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Hospitality Design - October 2018 - 35
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Hospitality Design - October 2018 - 37
Hospitality Design - October 2018 - 38
Hospitality Design - October 2018 - Trends: Food Halls
Hospitality Design - October 2018 - 40
Hospitality Design - October 2018 - 41
Hospitality Design - October 2018 - 42
Hospitality Design - October 2018 - 43
Hospitality Design - October 2018 - 44
Hospitality Design - October 2018 - 45
Hospitality Design - October 2018 - 46
Hospitality Design - October 2018 - Trends: Wineries
Hospitality Design - October 2018 - 48
Hospitality Design - October 2018 - 49
Hospitality Design - October 2018 - 50
Hospitality Design - October 2018 - 51
Hospitality Design - October 2018 - 52
Hospitality Design - October 2018 - On the Boards
Hospitality Design - October 2018 - 54
Hospitality Design - October 2018 - 55
Hospitality Design - October 2018 - 56
Hospitality Design - October 2018 - 57
Hospitality Design - October 2018 - 58
Hospitality Design - October 2018 - Interview: Restaurateurs
Hospitality Design - October 2018 - 60
Hospitality Design - October 2018 - 61
Hospitality Design - October 2018 - 62
Hospitality Design - October 2018 - 63
Hospitality Design - October 2018 - 64
Hospitality Design - October 2018 - 65
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Hospitality Design - October 2018 - 67
Hospitality Design - October 2018 - 68
Hospitality Design - October 2018 - 69
Hospitality Design - October 2018 - 70
Hospitality Design - October 2018 - Profile: F&B operators
Hospitality Design - October 2018 - 72
Hospitality Design - October 2018 - 73
Hospitality Design - October 2018 - 74
Hospitality Design - October 2018 - 75
Hospitality Design - October 2018 - 76
Hospitality Design - October 2018 - 77
Hospitality Design - October 2018 - 78
Hospitality Design - October 2018 - 79
Hospitality Design - October 2018 - 5 Questions for Caroline Styne
Hospitality Design - October 2018 - 81
Hospitality Design - October 2018 - 82
Hospitality Design - October 2018 - 83
Hospitality Design - October 2018 - 84
Hospitality Design - October 2018 - 85
Hospitality Design - October 2018 - 86
Hospitality Design - October 2018 - Designer Profile: Claus Breinholt
Hospitality Design - October 2018 - 88
Hospitality Design - October 2018 - Tables
Hospitality Design - October 2018 - 90
Hospitality Design - October 2018 - 91
Hospitality Design - October 2018 - 92
Hospitality Design - October 2018 - 93
Hospitality Design - October 2018 - 94
Hospitality Design - October 2018 - Casegoods
Hospitality Design - October 2018 - 96
Hospitality Design - October 2018 - 97
Hospitality Design - October 2018 - 98
Hospitality Design - October 2018 - 99
Hospitality Design - October 2018 - 100
Hospitality Design - October 2018 - 101
Hospitality Design - October 2018 - 102
Hospitality Design - October 2018 - Outdoor Furniture
Hospitality Design - October 2018 - 104
Hospitality Design - October 2018 - 105
Hospitality Design - October 2018 - 106
Hospitality Design - October 2018 - 107
Hospitality Design - October 2018 - 108
Hospitality Design - October 2018 - Projects: Brands, Redefined
Hospitality Design - October 2018 - 110
Hospitality Design - October 2018 - Kempinski Hotel Muscat
Hospitality Design - October 2018 - The Hoxton, Williamsburg
Hospitality Design - October 2018 - 113
Hospitality Design - October 2018 - The Line Austin
Hospitality Design - October 2018 - 115
Hospitality Design - October 2018 - Perry Lane Hotel
Hospitality Design - October 2018 - 117
Hospitality Design - October 2018 - Hotel Revival
Hospitality Design - October 2018 - 119
Hospitality Design - October 2018 - Kimpton Angler’s Hotel
Hospitality Design - October 2018 - 121
Hospitality Design - October 2018 - 122
Hospitality Design - October 2018 - 123
Hospitality Design - October 2018 - 124
Hospitality Design - October 2018 - Table Hopping
Hospitality Design - October 2018 - 126
Hospitality Design - October 2018 - 127
Hospitality Design - October 2018 - 128
Hospitality Design - October 2018 - 129
Hospitality Design - October 2018 - 130
Hospitality Design - October 2018 - 131
Hospitality Design - October 2018 - 132
Hospitality Design - October 2018 - 133
Hospitality Design - October 2018 - 134
Hospitality Design - October 2018 - 135
Hospitality Design - October 2018 - 136
Hospitality Design - October 2018 - 137
Hospitality Design - October 2018 - 138
Hospitality Design - October 2018 - 139
Hospitality Design - October 2018 - 140
Hospitality Design - October 2018 - 141
Hospitality Design - October 2018 - 142
Hospitality Design - October 2018 - 143
Hospitality Design - October 2018 - 144
Hospitality Design - October 2018 - 145
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Hospitality Design - October 2018 - 147
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Hospitality Design - October 2018 - 149
Hospitality Design - October 2018 - 150
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Hospitality Design - October 2018 - 152
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Hospitality Design - October 2018 - 161
Hospitality Design - October 2018 - 162
Hospitality Design - October 2018 - 163
Hospitality Design - October 2018 - 164
Hospitality Design - October 2018 - 165
Hospitality Design - October 2018 - Ad Index
Hospitality Design - October 2018 - 167
Hospitality Design - October 2018 - Back Space: Design, Bitches
Hospitality Design - October 2018 - Cover3
Hospitality Design - October 2018 - Cover4
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