Hospitality Design - November 2018 - 28

perspectives memoir

The Herzog & de Meuron-designed luxury residential project,
40 Bond Street, in New York's NoHo neighborhood

A dramatic light bulb installation covers the ceiling of Gramery
Terrace at the Gramercy Park Hotel in Manhattan, a collaboration
between Schrager and artist Julian Schnabel in 2006

Angeles with the Mondrian. I like being a pioneer.
I love doing stuff that blows people away.
Morgans had become a big company. I had sold
a substantial interest and my partners, who were
primarily financial guys, wanted to go public. I
didn't have any interest in that-I was interested
in doing special projects. I had done what I could
do with Morgans. I was ready to do something
else, to start over. I walked away in 2005 from
what would have been a handsome financial
reward, but I didn't care. I was ready to go.
It's a simple explanation [for why Morgans hotels
are still around]: It's always about the product.
It's not about the reservation system, or about all
the other things that generic properties concern
themselves with because they have nothing
distinctive to offer. It's about the product. If it's
done well, it will last forever. The most amazing
part is that the hotels haven't changed much in the
last 20 to 30 years. I guess I get the last laugh.
I was never interested in having the biggest hotel
company, and I probably didn't have the skillset
to do it. That's why I did the Marriott deal with
EDITION. I wanted to do something on a bigger
scale. I've learned to deal with the Marriott way
of doing things the way they've learned to deal
with me. People would say, 'Ian's selling out.'
Bullshit. I couldn't sell out; it's going to be a good
product and they're all going to be different. If the
product wasn't good, I wouldn't do it.
The idea was to [marry luxury and lifestyle].

028

November 2018 hospitalitydesign.com

An understated guestroom at the Andreé
Putman-designed Morgans Hotel, circa 1984

To do something just as stylish, just as glamorous,
with exciting food and beverage and great service,
so you're not giving up anything to stay in the
coolest place in town. It just makes sense.
PUBLIC is intended to go into the space dominated
by the Courtyard by Marriott and the Hilton
Garden Inn. The level of finishes are a bit higher,
but it's meant to have lower rates. Cheap chic. It's
the same void I saw when I did the Paramount
[in 1990]-it was the prologue to PUBLIC. I saw
the opportunity for somebody to come in and do
something with pizzazz. I love that end of the
market. The luxury end in the hotel business is
not the moneymaking end. If you can bring style,
quality, and a creativity to that end of the business,
that's where the market's huge. We always had
small rooms [like PUBLIC does, and many hotels
today]. Once you started banging on the walls of
these old buildings, you didn't have a budget.
I wanted to do the [recent] Studio 54 book and
film for a couple of reasons. First of all, I was and
still am embarrassed by what happened, to be so
stupid. I didn't think we were getting intoxicated
[with the success of Studio] because I still had my
same friends, and I wasn't spending a lot of money.
We were working all the time, so we didn't realize
that we had lost our way.
We truly loved Studio. We were trying to
protect it; we didn't want to give it up. That was
it. Forty years had gone by and there were a lot
of revisionists out there, a lot of people who were
saying things that were complete nonsense. I

didn't like some of the movie's personal parts; I am
a private person. But I wanted to tell my [five] kids
what Studio was to me-an accomplishment on a
creative level. I wanted to set the record straight. I
often quote Berry Gordy, who wrote in a book, 'If
the lion doesn't tell his own story, the hunter will.'
I still look at every single thing. The intensity and
the focus haven't changed one bit. What's changed
after all these years and what I've learned from
Marriott is that I can do a lot more than I did
before. I have a lot more confidence that I know
the universe of possibilities-it's not open-ended.
It doesn't take me very long to make a decision. I
don't agonize the way I used to over everything. I
was afraid of making mistakes, and I'm not afraid
anymore. I have great people working with me
who have been here a long time. They do a lot
of the work and deserve a lot of the credit. I am
enjoying [the process] a lot more because there's
no slippage in the quality of the work. It's easier for
me than it was before. And I still love it. That's the
secret weapon.
I haven't done everything I want to do in the hotel
business. I'm still very ambitious. I'm thinking
about doing a dramatic movie, and I'm coming out
with a vodka. I would like to get nominated for an
Academy Award [for the Studio 54 documentary].
I wonder if I am still not satisfied because I lost
so many years with the Studio debacle and when
my family was sick. But I don't have many regrets.
Well, maybe I regret that I didn't buy the house
next to me at the beach. hd


http://www.hospitalitydesign.com

Hospitality Design - November 2018

Table of Contents for the Digital Edition of Hospitality Design - November 2018

Hospitality Design - November 2018
Contents
From the Editor
From the Guest Editor
Memoir: Ian Schrager
Places: Shanghai
Brand Identity: Ian Schrager Company
Lighting
Wallcoverings
Seating
Masters of Innovation
Herzog & de Meuron
John Pawson
Ole Scheeren
Arne Sorenson
Liran Wizman
Jason Atherton
Eduardo Alié Zanini
Norma Kamali
Ben Pundole
Jean-Georges Vongerichten
The Vanguards
7132
Lanserhof Lans
Judd Foundation
Ad Index
Back Space
Hospitality Design - November 2018 - Intro
Hospitality Design - November 2018 - Hospitality Design - November 2018
Hospitality Design - November 2018 - Cover2
Hospitality Design - November 2018 - 1
Hospitality Design - November 2018 - 2
Hospitality Design - November 2018 - 3
Hospitality Design - November 2018 - 4
Hospitality Design - November 2018 - 5
Hospitality Design - November 2018 - 6
Hospitality Design - November 2018 - Contents
Hospitality Design - November 2018 - 8
Hospitality Design - November 2018 - 9
Hospitality Design - November 2018 - 10
Hospitality Design - November 2018 - 11
Hospitality Design - November 2018 - From the Editor
Hospitality Design - November 2018 - 13
Hospitality Design - November 2018 - 14
Hospitality Design - November 2018 - 15
Hospitality Design - November 2018 - From the Guest Editor
Hospitality Design - November 2018 - 17
Hospitality Design - November 2018 - 18
Hospitality Design - November 2018 - 19
Hospitality Design - November 2018 - 20
Hospitality Design - November 2018 - 21
Hospitality Design - November 2018 - 22
Hospitality Design - November 2018 - Memoir: Ian Schrager
Hospitality Design - November 2018 - 24
Hospitality Design - November 2018 - 25
Hospitality Design - November 2018 - 26
Hospitality Design - November 2018 - 27
Hospitality Design - November 2018 - 28
Hospitality Design - November 2018 - 29
Hospitality Design - November 2018 - 30
Hospitality Design - November 2018 - 31
Hospitality Design - November 2018 - 32
Hospitality Design - November 2018 - 33
Hospitality Design - November 2018 - 34
Hospitality Design - November 2018 - Places: Shanghai
Hospitality Design - November 2018 - 36
Hospitality Design - November 2018 - 37
Hospitality Design - November 2018 - 38
Hospitality Design - November 2018 - 39
Hospitality Design - November 2018 - 40
Hospitality Design - November 2018 - 41
Hospitality Design - November 2018 - 42
Hospitality Design - November 2018 - 43
Hospitality Design - November 2018 - 44
Hospitality Design - November 2018 - Brand Identity: Ian Schrager Company
Hospitality Design - November 2018 - 46
Hospitality Design - November 2018 - 47
Hospitality Design - November 2018 - 48
Hospitality Design - November 2018 - 49
Hospitality Design - November 2018 - 50
Hospitality Design - November 2018 - 51
Hospitality Design - November 2018 - 52
Hospitality Design - November 2018 - 53
Hospitality Design - November 2018 - 54
Hospitality Design - November 2018 - 55
Hospitality Design - November 2018 - 56
Hospitality Design - November 2018 - 57
Hospitality Design - November 2018 - 58
Hospitality Design - November 2018 - 59
Hospitality Design - November 2018 - 60
Hospitality Design - November 2018 - Lighting
Hospitality Design - November 2018 - 62
Hospitality Design - November 2018 - 63
Hospitality Design - November 2018 - 64
Hospitality Design - November 2018 - 65
Hospitality Design - November 2018 - 66
Hospitality Design - November 2018 - Wallcoverings
Hospitality Design - November 2018 - 68
Hospitality Design - November 2018 - 69
Hospitality Design - November 2018 - 70
Hospitality Design - November 2018 - Seating
Hospitality Design - November 2018 - 72
Hospitality Design - November 2018 - 73
Hospitality Design - November 2018 - 74
Hospitality Design - November 2018 - 75
Hospitality Design - November 2018 - 76
Hospitality Design - November 2018 - 77
Hospitality Design - November 2018 - 78
Hospitality Design - November 2018 - 79
Hospitality Design - November 2018 - 80
Hospitality Design - November 2018 - Masters of Innovation
Hospitality Design - November 2018 - Herzog & de Meuron
Hospitality Design - November 2018 - 83
Hospitality Design - November 2018 - 84
Hospitality Design - November 2018 - 85
Hospitality Design - November 2018 - John Pawson
Hospitality Design - November 2018 - 87
Hospitality Design - November 2018 - 88
Hospitality Design - November 2018 - 89
Hospitality Design - November 2018 - Ole Scheeren
Hospitality Design - November 2018 - 91
Hospitality Design - November 2018 - 92
Hospitality Design - November 2018 - 93
Hospitality Design - November 2018 - Arne Sorenson
Hospitality Design - November 2018 - 95
Hospitality Design - November 2018 - 96
Hospitality Design - November 2018 - 97
Hospitality Design - November 2018 - Liran Wizman
Hospitality Design - November 2018 - 99
Hospitality Design - November 2018 - 100
Hospitality Design - November 2018 - 101
Hospitality Design - November 2018 - Jason Atherton
Hospitality Design - November 2018 - 103
Hospitality Design - November 2018 - Eduardo Alié Zanini
Hospitality Design - November 2018 - 105
Hospitality Design - November 2018 - Norma Kamali
Hospitality Design - November 2018 - 107
Hospitality Design - November 2018 - Ben Pundole
Hospitality Design - November 2018 - 109
Hospitality Design - November 2018 - Jean-Georges Vongerichten
Hospitality Design - November 2018 - 111
Hospitality Design - November 2018 - 112
Hospitality Design - November 2018 - 113
Hospitality Design - November 2018 - 114
Hospitality Design - November 2018 - 115
Hospitality Design - November 2018 - 116
Hospitality Design - November 2018 - 117
Hospitality Design - November 2018 - 118
Hospitality Design - November 2018 - The Vanguards
Hospitality Design - November 2018 - 7132
Hospitality Design - November 2018 - 121
Hospitality Design - November 2018 - Lanserhof Lans
Hospitality Design - November 2018 - 123
Hospitality Design - November 2018 - Judd Foundation
Hospitality Design - November 2018 - 125
Hospitality Design - November 2018 - 126
Hospitality Design - November 2018 - 127
Hospitality Design - November 2018 - 128
Hospitality Design - November 2018 - 129
Hospitality Design - November 2018 - 130
Hospitality Design - November 2018 - 131
Hospitality Design - November 2018 - 132
Hospitality Design - November 2018 - 133
Hospitality Design - November 2018 - Ad Index
Hospitality Design - November 2018 - 135
Hospitality Design - November 2018 - Back Space
Hospitality Design - November 2018 - Cover3
Hospitality Design - November 2018 - Cover4
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